Projetos Integrados (PI) Online - Escola de Negócios
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Projetos Integrados Online realizados pelos estudantes em cada módulo.
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Projetos Integrados Online realizados pelos estudantes em cada módulo.
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Item Tópicos Contemporâneos: Magazine Luiza S.A(Fundação de Ensino Octávio Bastos, 2019-06-30) PALERMO, Felipe Rafael; PALERMO, Bruno Rafael; SILVA, Marcelo Alexandre Correia daThe objective of this integrated project is to put into practice all the content studied in the study units and to analyze the behavior of the chosen company. Magazine Luíza was chosen because it is a large, well-regarded retail company throughout Brazil, and we were curious to analyze how it behaves in marketing projects and innovations to delight and attract its customers and we can also see how it is compared to its competitors.Item Elaboração de um plano de Marketing: Hinode(Fundação de Ensino Octávio Bastos, 2019-06-30) FONSECA, Eduardo Riquena; SCAVAZANNI, Fernanda; SILVA, Marcelo Alexandre Correia daThe Hinode brand was not well known before, but is now a highlight in the Brazilian market and in the world of multilevel marketing. It was founded in 1988, in a garage located in the north area of São Paulo, and has been a small company for years. The great progress came after the company adopted the multilevel marketing style, this style is often used by financial pyramid schemes, but we will see how it works as we work, as there are exceptions. In this style, salespeople earn not only by selling products, but also by referring new salespeople.Item Elaboração de um plano de Marketing: Grupo Tigre(Fundação de Ensino Octávio Bastos, 2019-06-30) SILVA, Giselle Cristina da; COUTO, José Roberto; VASCONCELLOS, Lucimar Mapelli; DIOGO, Ricardo Alexandre; GUIDO, Thais Cristhiane Freitas; SILVA, Marcelo Alexandre Correia daThe objective of this Integrated Project is to perform a situational analysis of a company and the market to which it belongs, examining its marketing plan with regard to its products / services, social responsibility, communication and relationship with its consumers and finally , analysis of your micro and macro environment.Item Os quatro '' P'' s do Marketing: Poggio Camisaria Ltda(Fundação de Ensino Octávio Bastos, 2020-06-30) GONÇALVES, Janaina Paula Calió; BUZELI, Juliana Paula Calió; SILVA, Marcelo Alexandre Correia dan this project an analysis will be carried out on the four “P” s of Marketing, that is, the distribution channels (Plaza or Points of Sales), Price, Product and Promotion of the company Poggio Camisaria Ltda, a company active in the clothing market for almost thirty years. The company seeks to make fashion with ownership by bringing constant innovations and trends to its customers.