Projetos Integrados (PI) Online - Escola de Negócios
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Projetos Integrados Online realizados pelos estudantes em cada módulo.
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Projetos Integrados Online realizados pelos estudantes em cada módulo.
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Item OS 4 “P”s DE MARKETING:(UNIFEOB, 2021-11-01) SANTOS, Bruno Carlos R. dos; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da,In this project we will address the relevant points about training and development and management of the marketing mix, based on the performance of the company for which it was chosen. We must understand that the integration of both subjects are extremely interpretable in a demonstrative way, but also complex, which makes us raise the point of view that transforms our perspective of systemic vision of the company and of how we will consolidate the points discussed with the company's information.Item OS QUATRO “P”s DE MARKETING:(UNIFEOB, 2021-11-01) SOUZA, Lauana Cristina Rocha de; SILVA, Marcelo Alexandre Correia da,The 4 Ps of Marketing, it is essential to put the brand on the market, targeting the position you want to achieve. Therefore, the definitions of Price, Product, Place and Promotion are responsible for transmitting this positioning to the target audience and consolidate the brand image in the minds of consumers. 2. COMPANY DESCRIPTION Company: Fattore Distribuidora de Veículos Ltda. Av. Thirteenth of May, 555, Jd. Canada - CEP: 13874-282 CNPJ: 50.973.031/0001-05 Vehicle Dealership, focused on the entire automotive market. Sales of new and used vehicles; Mechanical workshop and bodywork and painting serviceItem OS QUATRO "P's DE MARKETING:(UNIFEOB, 2021-11-01) MENDES, Kaynara Monique; SILVA, Marcelo Alexandre Correia da,In 1954, Raymond Albert Kroc, exclusive distributor of a milkshakes called Multimixer, I learned that two brothers, Dick and Mac McDonald, operate a restaurant in California, USA. This restaurant had eight of the machines milkshake running at the same time, a remarkable fact. on a visit to restaurant, Ray Kroc was amazed at the number of customers and the speed of the attendance. He then proposed opening more restaurants for the McDonald's brothers, for the which he could sell his milkshake machines. Ray Kroc became the first franchisee of the company in 1955 and, in 1961, he became the owner of the company, buying it from the McDonald's brothers for $2.7 million.Item OS QUATRO “P”s DE MARKETING:(UNIFEOB, 2021-11-01) FONSECA, Júlio Cesar da; CAZAROTO, Maria Eduarda Slva; SILVA, Marcelo Alexandre Correia da,The present work aims to analyze, from the point of view internally and externally of the chosen company, the four “P”s of marketing and how its concepts are put into practice in the day to day of the company studied. Throughout the project, ending with its conclusion, this important tool used by managers of companies from various segments; not only its concept and explanation, but also how it is put into practice.Item OS QUATRO “P”s DE MARKETING: Mc Donal'ds SÃ(UNIFEOB, 2021-11-01) SANTOS, Priscila Screpanti Alves Dos Santos; HYGINO, Jessica Borges; SILVA, Mayson Aurélio Leal; MORELLI, Helivelton Ferreira; SILVA, Marcelo Alexandre Correia da,This work aims to analyze how a 4 Ps strategy is marketing within the McDonald's company, which are made up of price, place, product, promotion. The main fundamental points for a good marketing strategy, for through actions allowing the consumer to be the center of planning. Creating meaningful communication with customers, making the consumer experience with the unforgettable brand. In order to discuss the importance of these following indices within the general way, so that it can have possible future projections for its development and expansion within the current market. Taking a broader view of the that it really needs or not to continue to be highlighted within the market. Despite having a highly competitive field of activity.Item OS QUATRO “P”s DE MARKETING: COCA-COLA(UNIFEOB, 2021-11-01) CARDOSO, Gabrielle Martins; MOREIRA, Leticia Maria D; SACARDi, Nathan Moraes; CHOTI, Virginia Maria; SILVA, Marcelo Alexandre Correia da,The objective of our integrated project is to strengthen the capacity of learning EAD and apply the acquired knowledge in a clear and objective way, selecting and researching the topics covered in class; In meetings to align the performance of the work, debates, research and file sharing that could best add possible way to develop our IP. The brand chosen for the application of our knowledge was “COCA-COLA’’, a solid and world-renowned company.Item OS QUATRO “P”s DE MARKETING: NESTLÉ(UNIFEOB, 2021-11-01) ALVES, Laynara; BEZERRA, Maria; SILVA, Marcelo Alexandre Correia da,This project aims to make analyzes and studies on the compound of marketing company Nestlé, which is considered the largest food company in the world, verifying its main means of distribution, its forms of promotion, the value of your product in relation to the market and the product itself, as well as suggestions for innovation to fit even more into the pattern of your target audience, bringing a greater loyalty on their part. The foreign market will also be analyzed, observing what are the brand opportunities and threats, such as the influence and impact of that brand market in Nestlé and its segment.Item OS QUATRO “P”s DE MARKETING: JBS(UNIFEOB, 2021-11-01) CONTINI, Rodrigo Teodoro; SILVA, Marcelo Alexandre Correia da,The idea of this work is to present the concept of the 4 “P”s of Marketing, which are: - Product; - Price; - Square; - Promotion. It is very important for a company to know how to define its sales strategy very well. product based on a market need or trend, knowing where sell that is, be available to your right audience in the right places. Price refers at the price practiced in all its forms of sales, discounts, forms of payment, anyway, but it has a lot to do with the perception of value that their potential consumers can absorb when buying your product and promotion is what makes sell, that is, talk to your audience, communicate and be attractive.Item OS QUATRO “P”s DE MARKETING: KNN Idiomas(UNIFEOB, 2021-11-01) TOLEDO, Daniel Henrique; SILVA, Marcelo Alexandre Correia da,We are in a world that evolves rapidly and with great intensity, and that has great influence on business, observing the scenario, it is possible to perceive that more and more companies analyze strategies and set up a plan marketing. This is important to be aware of what is happening and know what attitudes the company should take, both to start and to maintain them during operation, because we are always in constant evolution. With these analyzes it is possible to verify possible threats and opportunities, being able to exploit them in favor of the company, the threats it has in the market can be fought with the opportunities to have a differential through innovation and with that there is the possibility of reaching more customers.Item OS QUATRO “P”s DE MARKETING:(UNIFEOB, 2021-11-01) SANTOS, Arthur Rafael Mello dos; MARIANO, Udson; FERREIRA, Sostiner da Silva; SILVA, Marcelo Alexandre Correia da,Titled “The 4 Ps of Marketing”, this integrated project aims to analyze the four elements that make up the marketing mix (product, price, place and promotion) in the strategic planning of Companhia de Bebidas das Américas (Ambev). For this, a brief introduction was made in chapter three about the analysis of scenarios, marketing planning, opportunities and threats (for this sub-item the SWOT analysis was used), innovation, management of the marketing mix, the four feet and finally, a case study. The latter was intended to improve environmental care practices, one of the company's main concerns.
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