Projetos Integrados (PI) Online - Escola de Negócios

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Projetos Integrados Online realizados pelos estudantes em cada módulo.

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OS 4 “P”s DE MARKETING Natura & Co
(UNIFEOB, 2021-11-01) ROJAS, Daniela M.P.; DIOGO, Isabella Caroline; BATISTA, Marcus Sebastião; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da
In this work we will present our evolution during this quarter with in relation to the subjects: Analysis of the 4 “P”s of Marketing, that is, the channels of distribution (Square or Points of Sale), Price, Product and Promotion; Also Process of diagnosing training needs and development related to the area of Marketing. We chose Empresa NATURA, as it is the largest Brazilian multinational cosmetics, and the fourth largest group in the world in the beauty segment, where we will carry out an analysis on the topics studied in the Quarter.
OS 4 “P”s DE MARKETING:
(UNIFEOB, 2021-11-01) ALVES, Marilia Pereira Ferreira Maim; ALVES, Wesley Maim Rodrigues; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da
C&A was founded in 1841 by Dutch brothers Clemens and August. His initials gave rise to the brand name. We have more than 1,800 units in 24 countries in Europe, Latin America and Asia and we are among the largest retail chains in the world. In Brazil, it all started in 1976, with the opening of our first store at Shopping Ibirapuera, in São Paulo. Of course, since then, a lot has changed. But our work philosophy remains the same – to offer the best of fashion at affordable prices! Today we already have more than 280 stores in 125 cities and more than 15 thousand employees. A lot of people, isn't it!? And do you know the secret of our success? In addition to the constant search for innovation, there is also our effort to exceed people's expectations and leave a positive legacy.
OS 4 “P”s DE MARKETING:
(UNIFEOB, 2021-11-01) SANTOS, Bruno Carlos R. dos; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da,
In this project we will address the relevant points about training and development and management of the marketing mix, based on the performance of the company for which it was chosen. We must understand that the integration of both subjects are extremely interpretable in a demonstrative way, but also complex, which makes us raise the point of view that transforms our perspective of systemic vision of the company and of how we will consolidate the points discussed with the company's information.
OS 4 “P”s DE MARKETING: Duckbill Cookies & Coffee
(UNIFEOB, 2021-11-01) SOUZA, Fernanda Rodrigues B. de; BRAZ, Josiane Maria Janizeli Sassarão; RAMOS, Lucas Luyan; SILVA, Tatielem Nogueira da; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da
The company chosen for this Integrated Project was Duckbill Cookies & Cofee which is a chain of coffee shops that emerged in 2016, inspired by the coofeeshops of New York. In it we will carry out an analysis of the four “P”s of Marketing, that is, the distribution channels Place or Point of Sale, Price, Product and Promotion. Many entrepreneurs start their companies, concerned with the creation of type of business. They take care of accounting, manage employees, serve customers, but forget the main thing, marketing. For many entrepreneurs, marketing is not often considered important. And that's the biggest problem when we live in a globalized world and we increasingly have to deal with extremely strategic and eager competitors to steal your market. Marketing in general is not just creating a commercial for sell a product, as many believe. Marketing is an important part of manage the company's internal communication, create actions to improve customer satisfaction customers, take care of the image of the company/brand in channels to guarantee a good reputation to avoid losing new customers, and mainly it is through marketing that actions to generate new sales, leads or contracts for a company are defined. It is through marketing that strategic actions are created to maintain the flow company's revenue in a sustainable way and also ensure that the company keep for the next few years.
OS 4 "P's DE MARKETING :MAGAZINE LUIZA
(UNIFEOB, 2021-11-01) MIRANDA, Sergio Henrique Bezerra de; DOMINGOS, Tauane Aparecida Cristina; DEL COL, Mary Regina Onishi; FERREIRA, Luciano; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da
In Magazine Luiza's sales strategy, according to Magalu itself, the network sales grew 49% in the second quarter of 2020, totaling R$8.6 billion reais, compared to the same period of the previous year. In 4 years, the sales strategy of Magazine Luiza provided 100% appreciation for the company. How this traditional Brazilian company became one of the most promising businesses of the digital age? What tactics can we learn from this successful transformation? Magalu is the name of the E-commerce of the Magazine Luiza application, which is one of the most downloaded from the retail chain in Brazil. With it it is possible to buy products from the store, clothes, food and still have free shipping on some options. The app also offers flashback and exclusive offers for those who download it.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Bolzan, Aimê Ferreira; Dionisio, Diogo de S.; Andrade, Juliana C. de; Silva, Marcelo Alexandre Correia da
The objective of this project is to contextualize the scenario analysis and marketing planning and the management of the Marketing composite of the company NIKE. Properly assessing the scenario is essential to build good planning, observing the company's internal and external scenario.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Barboza, Halex Albert Oliveira; Mascarenhas, Diego; Bueno, Leonor Cristina; Silva, Marcelo Alexandre Correia da
The Integrated Project addresses a systemic view of the Marketing channels of COMPANHIA DE BEBIDAS DAS AMÉRICAS-AMBEV, as to their means of transporting the market in which it operates, as it seeks assertiveness to its target audience. In addition to addressing its logistical distribution after marketing, the daily challenges of keeping its “flagship” products consolidated in the market and at the same time developing alternative products to see potential and consolidate the brand will be listed
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Damalio, Caio Ciuffa; Silveira, Cristina de Carvalho; Marques, Erivelto Henrique; Carvalho Filho, Gilberto Peixoto de; Bueno, Leonor Cristina; Silva, Marcelo Alexandre Correa da
The Integrated Project (PI) the 4 Ps of Marketing aims to diagnose what must be done aiming to meet the needs of performance in the Marketing area, more specifically, those of a strategic level related to the four “P” s of Marketing of INDUSTRIA E COMERCIO DE ALIMENTOS FAZENDA DE MINAS LTDA. In the competitive world of business, the entrepreneur needs visibility, to be aware of how the company really is, what needs to change, where it needs to be changed and of course to seek solutions. Marketing comes into action, which is a set of actions whose objective is to generate visibility. Companies and brands can benefit from them, as well as their products and services, it is also related to a company's reputation, its credibility in the market and the authority it has over what it proposes to do.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Faria, Juliano Marcelino; Bueno, Leonor Cristina; Silva, Marcelo Alexandre C. da
The Integrated Project (PI) the 4 Ps of Marketing aims to diagnose what should be done in the company in order to meet the needs of performance in the Marketing area, more specifically, those of a strategic level related to the four “P” s of Marketing company Alecrim Pet e Jardim. Everyone likes a green, flowery place in their home and usually has a pet dog of different sizes and ages. Even living in a busy time, people worry about the space they live in and their pets. Having a Pet and garden is a dream come true for many entrepreneurs who love animals and beautiful spaces to live. To open a company today, it is necessary to overcome barriers, innovate, for growth to occur, the entrepreneur needs to have a mission to achieve, to aim at the future of his company, to seek through the objectives achieved to reach a better level.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Ramos, Angélica; Coelho Júnior, Elizmar; Rosa, Kaio; Bueno, Leonor Cristina; Silva, Marcelo Alexandre C. da
Analysis of the four Marketing “P” s, that is, the distribution channels (Place or Points of Sale), Price, Product and Promotion. This project also addresses the process of diagnosing training and development needs related to the Marketing area of the company chosen for the project.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Trentin, Fernando de Oliveira; Bueno, Leonor Cristina; Silva, Marcelo Alexandre C. da
The project aims to carry out the analysis of the four “P” s of Marketing of the company P.B Vias Com. E Serviços Ferroviários Ltda. Its way of acting in the face of the training and development of its employees, in order to qualify them for the day to day business. It will be described how the company seeks its results and how it aims to achieve it.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Ramos, Anselmo Santos; Oliveira, Milena de Paula; Pedrozo, Pedro Henrique Honório; Abreu, Willian Cesar; Bueno, Leonor Cristina; Silva, Marcelo Alexandre Correa da
This project aims to present the four “P” s of Marketing, we will make a careful analysis of how these sales tools are used and the channels where they fit. In this Project we will use as a basis for information one of the companies that use the four “P” s of Marketing in their daily lives since its creation. Let's use Coca Cola as a reference.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Cabral, Ana Paula; Ferreira, Blecker de Menjão; Eduardo, Patrick de Mário; Silva, Marcelo Alexandre C. da
The 4Ps of marketing are a famous concept that summarizes the four basic pillars of any marketing strategy: product, price, place and promotion. Both started with the letter P. This model was proposed by Jerome McCarthy and disseminated by Philip Kotler.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Silva, Talita Oliva da; Felippe Junior, Paulo Sérgio; Silva, Marcelo Alexandre C. da
This academic work aims to show the importance of using marketing in organizations, addressing their strategies and tools to be used.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Pereira, Daniela Ferreira; Gonçalves, Leila Ma. Corrêa; Mello, Marcos Fernando de; Souza, Mariana Carolina de; Tomaz, Matheus Augusto; Bueno, Leonor Cristina; Silva, Marcelo Alexandre C. da
The choice of the Magazine Luiza company, we chose this company for its high participation in the Brazilian market and easy research due to the ample information, the specifics of the company and how these variables can influence the analysis of the four “P” s of Marketing. The starting point was to learn more about the company's history, regarding its performance in the retail market. Highlight the importance of diagnosing the need for Training and Development for the company's growth, in service, customer satisfaction level and competitive advantages.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Pereira, Laura Martins; Bueno, Leonor Cristina; Silva, Marcelo Alexandre C. da
The main objective will be to obtain information about the market and the context in which the company operates. The market analysis allows to know who is the target audience of the product or service so that the strategies outlined can be focused on that audience. In addition to obtaining information about the product and positioning of the competition. After the analysis step, we started with a marketing mix.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Bonfante, Carolina T.; Pinto, Gabriel Felipe G.; Bueno, Leonor Cristina; Silva, Marcelo Alexandre Correia da
In this Integrated Project, the points about the 4 Ps of Marketing will be addressed, where they are a representation of the four basic pillars of any Marketing strategy: Product, Price, Place and Promotion. Checking real examples of when the 4 are in balance, the likelihood of influencing and winning over the audience is greater. In addition, going through strategic points and showing how important the training and development of employees is within a company, how much this is linked to the growth of a company.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Lima, João Victor Fernandes de; Silva, Marcelo Alexandre Correia da
The Integrated project (PI) of the last quarter of 2019 of the marketing course was proposed an analysis of a real company in relation to the 4P of marketing, thus analyzing product, price, place and promotion, fundamental concepts for marketing and for the success of any company.
Academia Hard Work Center Fit
(Centro Universitário da Fundação de Ensino Octávio Bastos, 2023-06-30) SILVA, Ana Laura Fernandes da; FONSECA, Bruno Fernandes da; ANDRADE, Nivaldo de; OLIVEIRA, Rodrigo Marudi de
The integrated project's main objective will be to develop a website for a gym called Hard Work Center Fit, located in the city of Aguaí, in the interior of São Paulo. The goal is to facilitate the creation of customer records, with simple questions to find out the person's objective in the gym and whether they have ever had any health problems.
Academia Workout
(Fundação de Ensino Octávio Bastos, 2023-06-30) TEODORO, Bruno de Souza; SILVA, Carlos Eduardo Tavares; MACEDO, Diogo Souza; BELAPATINO, Oriana Suzuki; OLIVEIRA, Rodrigo Marudi de; OLIVEIRA, Rodrigo Marudi de; ANDRADE, Nivaldo de
In this project, our goal is to create a presentation website and blog about the Workout gym, which we have previously worked on by doing a desktop project. Just like in the other project, we aim to make it easy for the company's employees to access and make their work easier. Our main goal is to make the gym more accessible to more people. Since we are in a digital age, we must take advantage of this medium and, in addition to marketing, we can inform all interested parties about how the company works, the before and after experiences of students, and the company's future goals. This way, we will become increasingly closer to current and future students.