Marketing 4º Trimestre 2021-4

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Author: search.filters.author.SILVA, Marcelo Alexandre Correia daEnd date: 2021

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    OS QUATRO “P”s DE MARKETING: EMISSORA SBT
    (UNIFEOB, 2021-11-01) SILVA, Lilisane de Cassia; SANTOS, Maria Helena Breno R; GUSMÃO, Camille Cristina de Miranda F.; SILVA, Cainã Pereira da; MARTINS FILHO, Marcos; KISS, Priscila Cristina Francisco; SILVA, Marcelo Alexandre Correia da
    In an ever-changing world, keeping up with technologies and innovations became part of the marketing and market strategy, as the marketing has gained more space in this digital age. In order to study and better understand how the analysis of markets and planning in Marketing, we will approach in this project the analysis of a company with a focus on the marketing mix that surrounds it, therefore, we will talk of this work on the four “P”s in Marketing, and all the scenarios that it is involved. The purpose of this analysis is to bring to the practice of the study in marketing how an organization involved in a dynamic, innovative and competitive market operates. Each topic addressed will deal with the dimensions in integrated marketing, and how the company worked here acts and reacts with its product in this particular market.
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    OS QUATRO “P”s DE MARKETING:
    (UNIFEOB, 2021-11-01) MARTINS, Gabriel Relvas; SEBASTIÃO, Heloisa Barbosa; ZINGRA, Érica; SILVA, Marcelo Alexandre Correia da
    This project was made in order to analyze the company Natura according to the 4P's of Marketing (Place or Points of Sale, Price, Product and Promotion). To remain competitive in the market, companies must use strategies and tools that strengthen their brands and ensure their permanence in the taste of consumers. Therefore, Scenario Analysis and Marketing Planning together with the Management of the Marketing Composite becomes essential for the companies' success.
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    OS QUATRO “P”s DE MARKETING:
    (UNIFEOB, 2021-11-01) FERREIRA, Leandro; SILVA, Marcelo Alexandre Correia da
    Currency is one of the main devices of exchange for products and services in the present. Over the years, the need for guarding and also for the conquest of gains, it was necessary to create banks, of which they are responsible for the remuneration so that the client leaves his money invested and in this way intermediates the best ways to earn more income. Traditional banks began their operations in the 15th century in Genoa, being that at the beginning it was a place to exchange currencies, later, they were used for the storage of jewelry and valuables and, finally, they became places to investment. However, all the activities of a traditional bank were carried out face-to-face, making it difficult for everyone to access. In Brazil, the banking bureaucracy is one of the most relevant in today's world, bringing difficulties even for opening of current accounts.
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    OS QUATRO “P”s DE MARKETING: HAVAIANAS
    (UNIFEOB, 2021-11-01) POSSIDONIO, Gleicy Kelly; SILVA, Marcelo Alexandre Correia da
    When it comes to marketing, it is essential to understand the importance that your performance represents for the market, whether in identifying customer needs, knowing the characteristics of the target audience, or help the relationship between the organizations and their consumers is increasingly satisfying for both parties. Thus, there are sets of factors that help strategic planning be put into practice and obtain the expected results, such as the basic pillars, known as the 4 Ps.
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    OS QUATRO “P”s DE MARKETING :TELCOM PROVEDOR DE ACESSO LTDA
    (UNIFEOB, 2021-11-01) RIBEIRO, Ana Beatriz Silva; C. FILHO, Gilberto Peixoto de; OLIVEIRA, Maykon Mendes De; PAULA, Caio Serra de; PLACHI, Maria de Fátima de Oliveira; SILVA, Marcelo Alexandre Correia da
    Nowadays, with the speed of information, companies have globalized companies had the greatest competition between them, this provoked the need organizations to invest in information and solidify their business strategies marketing mix. Optical fiber companies have been making progress every day and with that the companies need to study the marketing mix (product, price, place and promotion) allows the company to have a certain competitive advantage over the competitors that are not structured. Thus, the work aims to help the company that was chosen to analyze and study the marketing concepts that were approached to be used day-to-day with customers and competitors.