Marketing 4º Trimestre 2021-4

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Author: search.filters.author.SILVA, Marcelo Alexandre Correia da,End date: 2021

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    OS QUATRO “P”s DE MARKETING:
    (UNIFEOB, 2021-11-01) SOUZA, Lauana Cristina Rocha de; SILVA, Marcelo Alexandre Correia da,
    The 4 Ps of Marketing, it is essential to put the brand on the market, targeting the position you want to achieve. Therefore, the definitions of Price, Product, Place and Promotion are responsible for transmitting this positioning to the target audience and consolidate the brand image in the minds of consumers. 2. COMPANY DESCRIPTION Company: Fattore Distribuidora de Veículos Ltda. Av. Thirteenth of May, 555, Jd. Canada - CEP: 13874-282 CNPJ: 50.973.031/0001-05 Vehicle Dealership, focused on the entire automotive market. Sales of new and used vehicles; Mechanical workshop and bodywork and painting service
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    OS QUATRO "P's DE MARKETING:
    (UNIFEOB, 2021-11-01) MENDES, Kaynara Monique; SILVA, Marcelo Alexandre Correia da,
    In 1954, Raymond Albert Kroc, exclusive distributor of a milkshakes called Multimixer, I learned that two brothers, Dick and Mac McDonald, operate a restaurant in California, USA. This restaurant had eight of the machines milkshake running at the same time, a remarkable fact. on a visit to restaurant, Ray Kroc was amazed at the number of customers and the speed of the attendance. He then proposed opening more restaurants for the McDonald's brothers, for the which he could sell his milkshake machines. Ray Kroc became the first franchisee of the company in 1955 and, in 1961, he became the owner of the company, buying it from the McDonald's brothers for $2.7 million.
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    OS QUATRO “P”s DE MARKETING:
    (UNIFEOB, 2021-11-01) FONSECA, Júlio Cesar da; CAZAROTO, Maria Eduarda Slva; SILVA, Marcelo Alexandre Correia da,
    The present work aims to analyze, from the point of view internally and externally of the chosen company, the four “P”s of marketing and how its concepts are put into practice in the day to day of the company studied. Throughout the project, ending with its conclusion, this important tool used by managers of companies from various segments; not only its concept and explanation, but also how it is put into practice.
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    OS QUATRO “P”s DE MARKETING: Mc Donal'ds SÃ
    (UNIFEOB, 2021-11-01) SANTOS, Priscila Screpanti Alves Dos Santos; HYGINO, Jessica Borges; SILVA, Mayson Aurélio Leal; MORELLI, Helivelton Ferreira; SILVA, Marcelo Alexandre Correia da,
    This work aims to analyze how a 4 Ps strategy is marketing within the McDonald's company, which are made up of price, place, product, promotion. The main fundamental points for a good marketing strategy, for through actions allowing the consumer to be the center of planning. Creating meaningful communication with customers, making the consumer experience with the unforgettable brand. In order to discuss the importance of these following indices within the general way, so that it can have possible future projections for its development and expansion within the current market. Taking a broader view of the that it really needs or not to continue to be highlighted within the market. Despite having a highly competitive field of activity.
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    OS QUATRO “P”s DE MARKETING: COCA-COLA
    (UNIFEOB, 2021-11-01) CARDOSO, Gabrielle Martins; MOREIRA, Leticia Maria D; SACARDi, Nathan Moraes; CHOTI, Virginia Maria; SILVA, Marcelo Alexandre Correia da,
    The objective of our integrated project is to strengthen the capacity of learning EAD and apply the acquired knowledge in a clear and objective way, selecting and researching the topics covered in class; In meetings to align the performance of the work, debates, research and file sharing that could best add possible way to develop our IP. The brand chosen for the application of our knowledge was “COCA-COLA’’, a solid and world-renowned company.
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    OS QUATRO “P”s DE MARKETING: NESTLÉ
    (UNIFEOB, 2021-11-01) ALVES, Laynara; BEZERRA, Maria; SILVA, Marcelo Alexandre Correia da,
    This project aims to make analyzes and studies on the compound of marketing company Nestlé, which is considered the largest food company in the world, verifying its main means of distribution, its forms of promotion, the value of your product in relation to the market and the product itself, as well as suggestions for innovation to fit even more into the pattern of your target audience, bringing a greater loyalty on their part. The foreign market will also be analyzed, observing what are the brand opportunities and threats, such as the influence and impact of that brand market in Nestlé and its segment.