(UNIFEOB, 2021-11-01) FONSECA, Júlio Cesar da; CAZAROTO, Maria Eduarda Slva; SILVA, Marcelo Alexandre Correia da,
The present work aims to analyze, from the point of view
internally and externally of the chosen company, the four “P”s of marketing and how
its concepts are put into practice in the day to day of the company studied.
Throughout the project, ending with its conclusion, this
important tool used by managers of companies from various
segments; not only its concept and explanation, but also how it is
put into practice.