Marketing 4º Trimestre 2021-4
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Item OS QUATRO “P”s DE MARKETING: EMISSORA SBT(UNIFEOB, 2021-11-01) SILVA, Lilisane de Cassia; SANTOS, Maria Helena Breno R; GUSMÃO, Camille Cristina de Miranda F.; SILVA, Cainã Pereira da; MARTINS FILHO, Marcos; KISS, Priscila Cristina Francisco; SILVA, Marcelo Alexandre Correia daIn an ever-changing world, keeping up with technologies and innovations became part of the marketing and market strategy, as the marketing has gained more space in this digital age. In order to study and better understand how the analysis of markets and planning in Marketing, we will approach in this project the analysis of a company with a focus on the marketing mix that surrounds it, therefore, we will talk of this work on the four “P”s in Marketing, and all the scenarios that it is involved. The purpose of this analysis is to bring to the practice of the study in marketing how an organization involved in a dynamic, innovative and competitive market operates. Each topic addressed will deal with the dimensions in integrated marketing, and how the company worked here acts and reacts with its product in this particular market.Item OS QUATRO “P”s DE MARKETING:(UNIFEOB, 2021-11-01) SOUZA, Lauana Cristina Rocha de; SILVA, Marcelo Alexandre Correia da,The 4 Ps of Marketing, it is essential to put the brand on the market, targeting the position you want to achieve. Therefore, the definitions of Price, Product, Place and Promotion are responsible for transmitting this positioning to the target audience and consolidate the brand image in the minds of consumers. 2. COMPANY DESCRIPTION Company: Fattore Distribuidora de Veículos Ltda. Av. Thirteenth of May, 555, Jd. Canada - CEP: 13874-282 CNPJ: 50.973.031/0001-05 Vehicle Dealership, focused on the entire automotive market. Sales of new and used vehicles; Mechanical workshop and bodywork and painting serviceItem OS QUATRO “P”s DE MARKETING:(UNIFEOB, 2021-11-01) MARTINS, Gabriel Relvas; SEBASTIÃO, Heloisa Barbosa; ZINGRA, Érica; SILVA, Marcelo Alexandre Correia daThis project was made in order to analyze the company Natura according to the 4P's of Marketing (Place or Points of Sale, Price, Product and Promotion). To remain competitive in the market, companies must use strategies and tools that strengthen their brands and ensure their permanence in the taste of consumers. Therefore, Scenario Analysis and Marketing Planning together with the Management of the Marketing Composite becomes essential for the companies' success.Item OS QUATRO “P”s DE MARKETING:(UNIFEOB, 2021-11-01) FERREIRA, Leandro; SILVA, Marcelo Alexandre Correia daCurrency is one of the main devices of exchange for products and services in the present. Over the years, the need for guarding and also for the conquest of gains, it was necessary to create banks, of which they are responsible for the remuneration so that the client leaves his money invested and in this way intermediates the best ways to earn more income. Traditional banks began their operations in the 15th century in Genoa, being that at the beginning it was a place to exchange currencies, later, they were used for the storage of jewelry and valuables and, finally, they became places to investment. However, all the activities of a traditional bank were carried out face-to-face, making it difficult for everyone to access. In Brazil, the banking bureaucracy is one of the most relevant in today's world, bringing difficulties even for opening of current accounts.Item OS QUATRO "P's DE MARKETING:(UNIFEOB, 2021-11-01) MENDES, Kaynara Monique; SILVA, Marcelo Alexandre Correia da,In 1954, Raymond Albert Kroc, exclusive distributor of a milkshakes called Multimixer, I learned that two brothers, Dick and Mac McDonald, operate a restaurant in California, USA. This restaurant had eight of the machines milkshake running at the same time, a remarkable fact. on a visit to restaurant, Ray Kroc was amazed at the number of customers and the speed of the attendance. He then proposed opening more restaurants for the McDonald's brothers, for the which he could sell his milkshake machines. Ray Kroc became the first franchisee of the company in 1955 and, in 1961, he became the owner of the company, buying it from the McDonald's brothers for $2.7 million.Item OS QUATRO “P”s DE MARKETING: HAVAIANAS(UNIFEOB, 2021-11-01) POSSIDONIO, Gleicy Kelly; SILVA, Marcelo Alexandre Correia daWhen it comes to marketing, it is essential to understand the importance that your performance represents for the market, whether in identifying customer needs, knowing the characteristics of the target audience, or help the relationship between the organizations and their consumers is increasingly satisfying for both parties. Thus, there are sets of factors that help strategic planning be put into practice and obtain the expected results, such as the basic pillars, known as the 4 Ps.Item OS QUATRO “P”s DE MARKETING:(UNIFEOB, 2021-11-01) FONSECA, Júlio Cesar da; CAZAROTO, Maria Eduarda Slva; SILVA, Marcelo Alexandre Correia da,The present work aims to analyze, from the point of view internally and externally of the chosen company, the four “P”s of marketing and how its concepts are put into practice in the day to day of the company studied. Throughout the project, ending with its conclusion, this important tool used by managers of companies from various segments; not only its concept and explanation, but also how it is put into practice.Item OS QUATRO “P”s DE MARKETING :TELCOM PROVEDOR DE ACESSO LTDA(UNIFEOB, 2021-11-01) RIBEIRO, Ana Beatriz Silva; C. FILHO, Gilberto Peixoto de; OLIVEIRA, Maykon Mendes De; PAULA, Caio Serra de; PLACHI, Maria de Fátima de Oliveira; SILVA, Marcelo Alexandre Correia daNowadays, with the speed of information, companies have globalized companies had the greatest competition between them, this provoked the need organizations to invest in information and solidify their business strategies marketing mix. Optical fiber companies have been making progress every day and with that the companies need to study the marketing mix (product, price, place and promotion) allows the company to have a certain competitive advantage over the competitors that are not structured. Thus, the work aims to help the company that was chosen to analyze and study the marketing concepts that were approached to be used day-to-day with customers and competitors.Item OS QUATRO “P”s DE MARKETING: Mc Donal'ds SÃ(UNIFEOB, 2021-11-01) SANTOS, Priscila Screpanti Alves Dos Santos; HYGINO, Jessica Borges; SILVA, Mayson Aurélio Leal; MORELLI, Helivelton Ferreira; SILVA, Marcelo Alexandre Correia da,This work aims to analyze how a 4 Ps strategy is marketing within the McDonald's company, which are made up of price, place, product, promotion. The main fundamental points for a good marketing strategy, for through actions allowing the consumer to be the center of planning. Creating meaningful communication with customers, making the consumer experience with the unforgettable brand. In order to discuss the importance of these following indices within the general way, so that it can have possible future projections for its development and expansion within the current market. Taking a broader view of the that it really needs or not to continue to be highlighted within the market. Despite having a highly competitive field of activity.Item OS QUATRO “P”s DE MARKETING: COCA-COLA(UNIFEOB, 2021-11-01) CARDOSO, Gabrielle Martins; MOREIRA, Leticia Maria D; SACARDi, Nathan Moraes; CHOTI, Virginia Maria; SILVA, Marcelo Alexandre Correia da,The objective of our integrated project is to strengthen the capacity of learning EAD and apply the acquired knowledge in a clear and objective way, selecting and researching the topics covered in class; In meetings to align the performance of the work, debates, research and file sharing that could best add possible way to develop our IP. The brand chosen for the application of our knowledge was “COCA-COLA’’, a solid and world-renowned company.