(UNIFEOB, 2021-09-01) FELIX, Pamela Borges,; MACEDO, Evelyn dos Santos; SILVA, Marcelo Alexandre Correia da,; MARCONDES, Renata Elizabeth de Alencar,
The objective of this Integrated Project is to carry out an analysis on the Management of
Sales of a particular company.
Sales Management is a set of actions aimed at commercial evolution,
which allows a better view of the business segment and assists in taking
decisions.
This type of management aims to develop a sales force,
coordinate operations and implement sales techniques, allowing the company to
achieve or exceed established targets.