Processos Gerenciais 4º Trimestre 2021-4

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Author: search.filters.author.BATISTA, Marcus Sebastião

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    OS 4 “P”s DE MARKETING Natura & Co
    (UNIFEOB, 2021-11-01) ROJAS, Daniela M.P.; DIOGO, Isabella Caroline; BATISTA, Marcus Sebastião; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da
    In this work we will present our evolution during this quarter with in relation to the subjects: Analysis of the 4 “P”s of Marketing, that is, the channels of distribution (Square or Points of Sale), Price, Product and Promotion; Also Process of diagnosing training needs and development related to the area of ​​Marketing. We chose Empresa NATURA, as it is the largest Brazilian multinational cosmetics, and the fourth largest group in the world in the beauty segment, where we will carry out an analysis on the topics studied in the Quarter.