Gestão Comercial 4º Trimestre 2021-4

Permanent URI for this collectionhttp://192.168.2.158:4000/handle/prefix/3406

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Author: search.filters.author.SILVA, Marcelo Alexandre Correia da,End date: 2021

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    OS QUATRO “P”s DE MARKETING: JBS
    (UNIFEOB, 2021-11-01) CONTINI, Rodrigo Teodoro; SILVA, Marcelo Alexandre Correia da,
    The idea of ​​this work is to present the concept of the 4 “P”s of Marketing, which are: - Product; - Price; - Square; - Promotion. It is very important for a company to know how to define its sales strategy very well. product based on a market need or trend, knowing where sell that is, be available to your right audience in the right places. Price refers at the price practiced in all its forms of sales, discounts, forms of payment, anyway, but it has a lot to do with the perception of value that their potential consumers can absorb when buying your product and promotion is what makes sell, that is, talk to your audience, communicate and be attractive.
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    OS QUATRO “P”s DE MARKETING: KNN Idiomas
    (UNIFEOB, 2021-11-01) TOLEDO, Daniel Henrique; SILVA, Marcelo Alexandre Correia da,
    We are in a world that evolves rapidly and with great intensity, and that has great influence on business, observing the scenario, it is possible to perceive that more and more companies analyze strategies and set up a plan marketing. This is important to be aware of what is happening and know what attitudes the company should take, both to start and to maintain them during operation, because we are always in constant evolution. With these analyzes it is possible to verify possible threats and opportunities, being able to exploit them in favor of the company, the threats it has in the market can be fought with the opportunities to have a differential through innovation and with that there is the possibility of reaching more customers.
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    OS QUATRO “P”s DE MARKETING:
    (UNIFEOB, 2021-11-01) SANTOS, Arthur Rafael Mello dos; MARIANO, Udson; FERREIRA, Sostiner da Silva; SILVA, Marcelo Alexandre Correia da,
    Titled “The 4 Ps of Marketing”, this integrated project aims to analyze the four elements that make up the marketing mix (product, price, place and promotion) in the strategic planning of Companhia de Bebidas das Américas (Ambev). For this, a brief introduction was made in chapter three about the analysis of scenarios, marketing planning, opportunities and threats (for this sub-item the SWOT analysis was used), innovation, management of the marketing mix, the four feet and finally, a case study. The latter was intended to improve environmental care practices, one of the company's main concerns.
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    OS QUATRO “P”s DE MARKETING: BIERINBOX Cerveja Artesanal
    (UNIFEOB, 2021-11-01) LEME, Renato Henrique; FERREIRA, Daniela Fernandes; CYPRIANO, Samuel Sturnichi P.; BERNARDES FILHO, Aristides; SILVA, Marcelo Alexandre Correia da,
    In this project we will talk about the Bierinbox brewery, founded by three engineers mechanics passionate about craft beer, looking to bring a wide variety of quality craft beer styles. To complete the triangle of good beer, good music and good food, Bierinbox has partnerships with food trucks to bring variety and quality to their customers, providing an excellent experience inside your containers. Produces beer under the Bierinbox brand and for other gypsy brewers. currently has more than 10 styles of beer that vary in our tap, in addition to the canned portfolio being launched on the market