Gestão Comercial 4º Trimestre 2021-4

Permanent URI for this collectionhttp://192.168.2.158:4000/handle/prefix/3406

Browse

Filter results by typing the first few letters
Now showing 1 - 3 of 3
  • No Thumbnail Available
    Item
    OS QUATRO “P”s DE MARKETING:
    (UNIFEOB, 2021-11-01) OLIVEIRA, Vivian de,; SILVA, Marcelo Alexandre Correia da
    This PI tells a little about the history of the Magazine Luiza Group, where it is a company with high participation in the economic market of our country. A very strong company in terms of Marketing is an example of the 4 “P”s of Marketing. The starting point was to learn more about the history of the company, as well as its operating in the retail market. Highlight the importance of diagnosing the need for Training and Development for the company's growth, from the service, level of customer satisfaction , competitive differentials and marketing strategies for the company success.
  • No Thumbnail Available
    Item
    OS QUATRO “P”s DE MARKETING: MAGAZINE LUIZA
    (UNIFEOB, 2021-11-01) SOSSAI, Ariel; BAZAN, Willian C. Bazan; CRUZ, Paulo Roberto S.; SOUZA, Ricardo Costa; DAL AVA, Lucas Henrique; SILVA, Marcelo Alexandre Correia da
    Our integrated project on the 4 Ps refers to the company Magazine Luiza, in it we will be explaining the 4 Ps of marketing and performing an exemplification of how is this concept inside the store for making sales to reach the public target, in this case consumers. Exemplifying the 4 Ps, they are the following: Place or Point of Sale, Price, Product and Promotion, among these we will be carrying out a case study that will show participation and each of these elements in building a sales strategy. We will also highlight the opportunities and threats that the market can provide, the innovations that must happen in the course of the sale, thus showing the differential that these innovations will bring to the company.
  • No Thumbnail Available
    Item
    OS QUATRO “P”s DE MARKETING: TAURUS ARMAS S.A.
    (UNIFEOB, 2021-11-01) MACHADO, Samuel A.E.; SILVA, Marcelo Alexandre Correia da
    What would you do, if you could predict the future, of a company and its Marketplace? How would you prepare, and what important decisions could you make? when it comes to managing a company? So far, there are no indications that the future can be predicted, especially in an environment full of opportunities and threats that arise without any influence from it. It cannot be predicted, but managers and the company can prepare for it. act, in the face of opportunities and threats that arise even though they have no influence on its emergence.