Administração 2022.2
Permanent URI for this collectionhttp://192.168.2.158:4000/handle/prefix/4495
Browse
52 results
Search Results
Item Desenvolvimento e Retenção de Talentos: Casa Nicolau(Instituto Brasileiro de Informação em Ciência e Tecnologia, 2023-11-30) NICOLAU, Aline Raquel; CAÇADOR FILHO, Maurício; SILVA, Sara Cristini de Barros; ASNALDO, Vitor de Barros; CALELO, Vitor Ramazotti; CARIOCA, José Márcio; ABREU, Almir; SACARDO, Otávio; SILVA, Marcelo Alexandre Correa da; MARCONDES, Renata Elizabeth de AlencarIn a constantly evolving business landscape, it is crucial for organizations to adapt and innovate to remain competitive and sustainable. In the context of Casa Nicolau, a furniture retail company with 38 years of history and a team of 11 employees, all dedicated to the company for more than a decade, we realized the need for a cultural update. Although this company has built a solid foundation with consolidated values over the years, it is imperative that it adapts to the demands of the current market. This academic extension project, which focuses on the people management module, appears as a unique opportunity to help this company face contemporary challenges.Item A Importância da Gestão de Pessoas para Evitar a Síndrome de Burnout nas Organizações(UNIFEOB, 2022-12-14) REIS, Debora Hellen dos; DIAS, Juliana Gonçalves; MARTINS, Marianne De Lima; SILVA, Marcelo Alexandre C.This article aims to present issues within organizations, which can directly affect the health of the collaborator, being the main theme approached the Burnout Syndrome, also known as professional burnout syndrome, identifying the main causes and their consequences. And how people management applied assertively can prevent this psychic disorder. Research will be applied field to study the organizational climate in companies and based on research recent information on the Syndrome to identify the disease and choose the best alternatives to remedy this very common problem, especially during and after the pandemic experienced in the last two years, and taking advantage of the management of collaborators and development of leaders to equalize this problem, establishing new cultures and customs within of companies.Item Growth Marketing e Como Aplicá-lo(UNIFEOB, 2022-12-14) PIRES, Tarcísio; AQUINO, IgorIf you're looking for ways to boost your business, you might want to consider growth marketing. Growth Marketing is a data-driven approach which focuses on acquisition and retention to achieve sustainable growth. To implement a few simple growth strategies, you can take your business to the next level you want. In this Article we chose a company called Weslley Fotografia where we are going to create a predictable, data-driven growth plan, focusing on revenue growth in the short term and also in increasing the fixed customer base.Item A Percepção do Gestor de Pessoas em Uma Empresa do Ramo de Saúde(UNIFEOB, 2022-12-14) OLIVEIRA, Suelen Cristina Faria de; JUNQUEIRA, Giuliano Gonçalves; CARCALHO, Luiza Helena; RAMOS, Isabela Teixeira; ALMEIDA, Celso Antunes deThe relevance of the leader is indisputable, while his performance impacts, directly, the lives of individuals, whether they are members of a family or even of a company. The actions of today's leaders emerge as a tool that aims to overcome obstacles, that is, adversities in business environments. Therefore, following this understanding, the work aims to point out the perception People Manager at Associação Mais Saúde Santa Casa de São João da Boa Vista, regarding their leadership role. The methodology is a case study, with a qualitative and quantitative, based on the company Associação Mais Saúde Santa Casa, of São João da Boa Vista, and presenting information based on a Review of literature published in recent years. Coming to the main final considerations that the leadership is a skill that can be developed, and can achieve characteristics according to your performance with your team.Item Logística de Armazenagem e Manuseio de Materiais em Indústria Fabricante de Equipamento de Irrigação Agrícola(UNIFEOB, 2022-12-14) SOUZA, Emely Beatriz Rodrigues de; BURGUÊS, Renato Selegato; SILVA, Marcelo Alexandre Correia daThe scientific article that is now presented, covers contents of the Administration area, presenting the topic of Storage Logistics and Material Handling in Industry Farm Equipment Manufacturer. Study with the objective of presenting the execution of a development of the logistical procedure that optimizes the flow of materials, the qualified storage and the efficient and effective dispatch of parts and pieces of equipment, granting the satisfaction of the end customer, as a whole. The current scenario requires high performance in the area for all organizations, as it provides competitiveness, promoting the survival of organizations and enabling new opportunities for business, ensuring a position that offers security to those involved by the process and mainly safety for the consumer.Item Educação Financeira no Brasil(UNIFEOB, 2022-12-14) BATISTA, Camila Alves; ROVIGATI, Davi Giavara; SILVA, Luian Guilherme; ROSSI, Luiz Felipe dos ReisEducation is the key to change, and financial education is a topic of extreme importance for the conscious consumption of money, and thus, better understand how to manage your source of income carefully and make compound interest work for you, that is, knowing how to invest is a necessary action that requires knowledge and discipline. the present study seeks through bibliographical research and documentation, clarify the importance and status of financial education. The search was carried out through bibliographical research in articles, academic materials, review of literature, reports and studies, since the lack of financial control of Brazilians is a cultural and behavioral issue. It has as a reflection and consequence of this a high level of default, and a population that, for the most part, has had or has problems with debts and uncontrolled finances. One of the reasons for these results is the ease in obtaining credit and the inexperience in dealing with the money, thus generating an overwhelming number of indebted young people in the country.Item Posicionamento Administrativo e Estratégia de Marketing Durante a Pandemia: Estudo de Caso Sobre a Eufena(UNIFEOB, 2022-12-14) SILVA, Camila Maruzzo da; ARMIDORO, Gabriela Léo; OLIVEIRA, Inâe Cristina de; LIDONIS, Wellington VitorThis scientific article seeks to provide the necessary information in order to have the proper perception of the importance of well-executed administration, exercised by a professional adequate and competent, a professional who, in addition to the necessary skills, must also be responsible not only for the work carried out, but for all the actions of the organization. In this sense, we carried out a case study to evaluate the positioning administrative and marketing strategies used by Eufena during the pandemic. Located in Vargem Grande do Sul, in the interior of SP. Eufena Boutique is a store multibrand, known for the quality and versatility of the pieces. We soon concluded that the EUFENA, during the pandemic, learned through its administration, marketing strategy and use of social networks, leverage your sales and stay "alive" in the market.Item Gestão de Processos(UNIFEOB, 2022-12-14) ANACLETO, Isabela; SIMÕES JÚNIOR, Adilson Roberto Fernandes; DIAS, Letícia Lino; ARAÚJO, Danilo Henrique Monteiro de; ZANETTI, Igor Ryan RodriguesVia Jardins is a private company that provides support to Renovias. Currently, the Renovias is one of the companies with a state government concession for maintenance and improvement of roads, providing the service of improving safety, signaling, conservation of paved roads, cleaning of road surroundings, primary support in emergencies and incidents such as fires around the roads that disturb drivers and among others. Due to the excess of responsibilities, Renovias outsources through contracts of 3 in 3 years, some functions. Here comes the support from Via Jardins, it has been providing services for 24 years responding to Renovias, such as mowing grass, clearing debris in accidents, collection of garbage around the roads, washing of signs, "cat's eyes", among others. others. It performs these services in 3 stretches of approximately 86 km.Item Vendas Corporativas: Comparativo Durante e Pós Pandemia, suas Principais Causas e Efeitos(UNIFEOB, 2022-12-14) FERREIRA, Adalberto; MORAES, Leonardo; RABELO, Pedro Antonio; PAN, RafaelaThis article aims to compare the amount of sales of the company Isabela Flores, an e-commerce of flowers and gifts, located in Sao Joao da Boa Vista. The period chosen for carrying out the research was the period during and post-pandemic, because through the daily monitoring of the sector, it was noted that there was a deceleration of sales in the aforementioned range. Based on this comparison, an analysis of the data collected, as well as an analysis of the motivation of these customers for changing buying habits. In this way, the objective is to provide an overview of the current company's sales situation, as well as providing possible causes, effects and alternatives for actions for improvements and development of the sector.Item Metodologia de Melhoria Contínua e Aplicação de Ciclo PDCA(UNIFEOB, 2022-12-14) SOUSA, Willian de PaivaAccording to the current scenario of the business world, whatever the sector, we understand that a company needs a set of governance strategies, whose managers apply in their operations to provide better performance to processes. For this matter, there is a methodology that organizes a production process, for example, and keeps it under constant evaluation, with the aim of guaranteeing efficiency in the process, this methodology is called Continuous Improvement. According to Bessant, Caffyn and Gallagher (2000), “continuous improvement can be defined as an incremental, focused and continuous innovation process, involving the entire organization". This article aims to present the methodology of Continuous Improvement and apply, in simplified way, a PDCA Cycle in a practical way, in a process of a Digital marketing.