Administração 2022.2
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Item Desenvolvimento e Retenção de Talentos: Casa Nicolau(Instituto Brasileiro de Informação em Ciência e Tecnologia, 2023-11-30) NICOLAU, Aline Raquel; CAÇADOR FILHO, Maurício; SILVA, Sara Cristini de Barros; ASNALDO, Vitor de Barros; CALELO, Vitor Ramazotti; CARIOCA, José Márcio; ABREU, Almir; SACARDO, Otávio; SILVA, Marcelo Alexandre Correa da; MARCONDES, Renata Elizabeth de AlencarIn a constantly evolving business landscape, it is crucial for organizations to adapt and innovate to remain competitive and sustainable. In the context of Casa Nicolau, a furniture retail company with 38 years of history and a team of 11 employees, all dedicated to the company for more than a decade, we realized the need for a cultural update. Although this company has built a solid foundation with consolidated values over the years, it is imperative that it adapts to the demands of the current market. This academic extension project, which focuses on the people management module, appears as a unique opportunity to help this company face contemporary challenges.Item Logística de Armazenagem e Manuseio de Materiais em Indústria Fabricante de Equipamento de Irrigação Agrícola(UNIFEOB, 2022-12-14) SOUZA, Emely Beatriz Rodrigues de; BURGUÊS, Renato Selegato; SILVA, Marcelo Alexandre Correia daThe scientific article that is now presented, covers contents of the Administration area, presenting the topic of Storage Logistics and Material Handling in Industry Farm Equipment Manufacturer. Study with the objective of presenting the execution of a development of the logistical procedure that optimizes the flow of materials, the qualified storage and the efficient and effective dispatch of parts and pieces of equipment, granting the satisfaction of the end customer, as a whole. The current scenario requires high performance in the area for all organizations, as it provides competitiveness, promoting the survival of organizations and enabling new opportunities for business, ensuring a position that offers security to those involved by the process and mainly safety for the consumer.Item Posicionamento Administrativo e Estratégia de Marketing Durante a Pandemia: Estudo de Caso Sobre a Eufena(UNIFEOB, 2022-12-14) SILVA, Camila Maruzzo da; ARMIDORO, Gabriela Léo; OLIVEIRA, Inâe Cristina de; LIDONIS, Wellington VitorThis scientific article seeks to provide the necessary information in order to have the proper perception of the importance of well-executed administration, exercised by a professional adequate and competent, a professional who, in addition to the necessary skills, must also be responsible not only for the work carried out, but for all the actions of the organization. In this sense, we carried out a case study to evaluate the positioning administrative and marketing strategies used by Eufena during the pandemic. Located in Vargem Grande do Sul, in the interior of SP. Eufena Boutique is a store multibrand, known for the quality and versatility of the pieces. We soon concluded that the EUFENA, during the pandemic, learned through its administration, marketing strategy and use of social networks, leverage your sales and stay "alive" in the market.