Administração 2022.2

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Desenvolvimento e Retenção de Talentos: Casa Nicolau
(Instituto Brasileiro de Informação em Ciência e Tecnologia, 2023-11-30) NICOLAU, Aline Raquel; CAÇADOR FILHO, Maurício; SILVA, Sara Cristini de Barros; ASNALDO, Vitor de Barros; CALELO, Vitor Ramazotti; CARIOCA, José Márcio; ABREU, Almir; SACARDO, Otávio; SILVA, Marcelo Alexandre Correa da; MARCONDES, Renata Elizabeth de Alencar
In a constantly evolving business landscape, it is crucial for organizations to adapt and innovate to remain competitive and sustainable. In the context of Casa Nicolau, a furniture retail company with 38 years of history and a team of 11 employees, all dedicated to the company for more than a decade, we realized the need for a cultural update. Although this company has built a solid foundation with consolidated values over the years, it is imperative that it adapts to the demands of the current market. This academic extension project, which focuses on the people management module, appears as a unique opportunity to help this company face contemporary challenges.
E-Commerce Distribuidora Mantiqueira
(UNIFEOB, 2022-12-14) ROSA, Aline Pereira; PINTO, Igor de Souza Crecitelli; GABRIEL, João Molina; SEVERINO, Vinicius Francisco; SOUZA, Patrick Richard Jonas de
This article aims to present a proposal for intervention in the area of digital marketing at Mantiqueira Distribuidora, located in the city of São João da Boa Vista-SP. The company Mantiqueira Distribuidora is a distributor of hygiene and beauty in Brazil for 17 years in the hygiene and beauty business. Started work serving only the interior region of the state of São Paulo, always with a lot of work, dedication and focus. These great virtues have made it possible today to have a team of Fully trained sellers who have been serving the entire state with excellence. it is about of a medium-sized company in the segment of distribution of hygiene products, in which it was verified through the organizational diagnosis that it is presenting deficiencies in the marketing area. To direct the body of the study, the following guiding question was created: which Strategies in marketing management can promote greater visibility of the company and, therefore, therefore, a greater capture of customers? Therefore, the general objective of this case study was to propose strategies for marketing that can provide greater visibility to the company through the implementation of digital marketing. The methodology of this study is characterized, in terms of purposes, as interventionist, because it intends to create proposals for interventional actions in the company, in order to promote improvements in the marketing process, in terms of nature, as qualification and, in terms of means, as bibliographic research. In this context, it stands out as a result of the study the elaboration of a set of four proposals aimed at creating conditions for the introduction of strategies
Educação Financeira no Brasil
(UNIFEOB, 2022-12-14) BATISTA, Camila Alves; ROVIGATI, Davi Giavara; SILVA, Luian Guilherme; ROSSI, Luiz Felipe dos Reis
Education is the key to change, and financial education is a topic of extreme importance for the conscious consumption of money, and thus, better understand how to manage your source of income carefully and make compound interest work for you, that is, knowing how to invest is a necessary action that requires knowledge and discipline. the present study seeks through bibliographical research and documentation, clarify the importance and status of financial education. The search was carried out through bibliographical research in articles, academic materials, review of literature, reports and studies, since the lack of financial control of Brazilians is a cultural and behavioral issue. It has as a reflection and consequence of this a high level of default, and a population that, for the most part, has had or has problems with debts and uncontrolled finances. One of the reasons for these results is the ease in obtaining credit and the inexperience in dealing with the money, thus generating an overwhelming number of indebted young people in the country.
Estudo de Caso Puma: Crise Financeira e Estratégias de Marketing
(UNIFEOB, 2022-12-14) LOPES, Angela Fontes; SANTOS, Mayara Alves dos
The article in question is summarized in presenting an excerpt from the history of the German company PUMA, focusing on its financial crisis in 1993 and how it recovered through marketing strategies. Throughout the article, the main marketing tools will be presented. used for restructuring, development and strengthening of the brand, in addition to reinforcing its importance in the company's results until the present day, conquering a position of highlighted in the market as one of the main brands in the sports field.
Gestão de Pessoas e Inovação: Como Isso Impacta as Organizações
(UNIFEOB, 2022-12-14) MELO, Andressa de; DIAS, Fernanda Cristina Nogueira Scremin; FERREIRA, Ingryd Victória; AMBROGI, Mariana Gonçalves; SILVA, Marcelo Alexandre
One of the fundamental points for a company is to understand the behavioral factors of its employees, based on this finding, it is of paramount importance that the company be able to recruit and select according to your values and culture organizational. This work aimed to substantiate how much this process, when done well, it can be assertive to hire employees who are aligned with the expected profiles for each vacancy, ranging from professional and technical skills to questions of compatibility with the organizational culture. After hiring another essential item is the training of the team contributing to the increase of efficiency, this training enables employees to have tools and knowledge for the facing the challenges during their working day. To promote the work it was behavioral management is suggested, and the focus of this method is people and their behaviors, this technique, in addition to reducing turnover, provides greater quality of life for employees, enabling them to become more efficient, productive, innovative and capable of generating excellent results for the organization.
Gestão de Pessoas: Saúde Psicológica no Trabalho
(UNIFEOB, 2022-12-14) SILVA, Beatriz Venâncio da; VASCONCELOS, Rafaela Cristina; GASPARINI, Rafaela Basílio; ROMÃO, Thais Fernanda de Carvalho
According to the WHO (World Health Organization) there has been an increase in of people diagnosed with depression and anxiety after the pandemic in Brazil. and with that many companies have been hurt financially with regard to the numbers of absences related to mental problems. Many companies felt the need to invest in people management to provide emotional support to its employees. That need arose from the perception of lack of interest, demotivation and a drop in productivity of the work performed. The purpose of this article is to emphasize how important it is for the company to get involved with its employees, motivating them and giving the necessary support so that personal problems do not affect your day-to-day activities. After emphasizing the importance, examples of companies that adopt these methods and that are having positive results with this adopted practice.
Gestão de Processos
(UNIFEOB, 2022-12-14) ANACLETO, Isabela; SIMÕES JÚNIOR, Adilson Roberto Fernandes; DIAS, Letícia Lino; ARAÚJO, Danilo Henrique Monteiro de; ZANETTI, Igor Ryan Rodrigues
Via Jardins is a private company that provides support to Renovias. Currently, the Renovias is one of the companies with a state government concession for maintenance and improvement of roads, providing the service of improving safety, signaling, conservation of paved roads, cleaning of road surroundings, primary support in emergencies and incidents such as fires around the roads that disturb drivers and among others. Due to the excess of responsibilities, Renovias outsources through contracts of 3 in 3 years, some functions. Here comes the support from Via Jardins, it has been providing services for 24 years responding to Renovias, such as mowing grass, clearing debris in accidents, collection of garbage around the roads, washing of signs, "cat's eyes", among others. others. It performs these services in 3 stretches of approximately 86 km.
Gestão Eficaz de Pessoas: Bauer do Brasil Irrigação
(UNIFEOB, 2022-12-13) BARROS, Bruna Gadelha; MARQUES, João Gabriel Machado; GABRICHE, Letícia Domiciano; BORGES, Leticia Martins; LIMA, Livia de; STROBEL, Karina; SILVA, Marcelo Alexandre Correia da; ABREU, Almir; DOVAL, Danilo Morais; COSTA, Rodrigo Simão da
People Management seeks to "humanize" companies so that the organization have a more involved and close contact and relationship with your collaborators, that is, making them more motivated, engaged and relevant. With a management effective people, it is also possible to guarantee the quality of life of employees, in addition to good benefit management. The main objective, with this project, is to understand how people management happens at the Bauer company, show its importance within the organization and raise some points of improvement. This will be done, based on the disciplines studied throughout this semester: Performance Assessment, Talent Selection and Retention, Leadership and Coaching and Personal department. A brief analysis of how the evaluation takes place will be carried out throughout the project. of performance for the organization to select and retain its talents, of how it is managed its employees, mapping the existing positions, validating the functions and calculations of the respective labor allowances.
Gestão Eficaz de Pessoas: Birosca Bar e Restaurante
(UNIFEOB, 2022-12-14) SILVA, Bruna Cristina da; GRILO, Gabriel Rigon; FELICIANO, Lilian Vitória; SIMIONATO, Luiz Gabriel; SOUSA, Rafaella Maldonado de; ABREU, Shirley de Oliveira; TORATTI, Vanessa; STROBEL, Karina; SILVA, Marcelo Alexandre Correia da; ABREU, Almir; DOVAL, Danilo Morais; COSTA, Rodrigo Simão da
Much has been discussed about the importance of having an organizational climate favorable to the good being of the collaborators, but there are many assumptions of what to be done for this to become real in the company. That said, this consulting project will have as its main objective to identify points of improvement that the chosen company has at this moment around the aspect of people management. Once this survey is carried out, ideas and projections of what can be carried out in the establishment, so that not only the organizational climate as a whole improve itself, but also the motivation of each employee; the decision making of entrepreneurs who will be able to be more assertive based on the good relationship acquired, which therefore leads to a better view of what happens in the company; develop goals and realistic and appropriate metrics that meet the needs of the organization; identify if the functions of each employee is being fulfilled in the ideal way without overloading or non-fulfillment of the same and consequently, to obtain an objective leadership and focused on the data obtained to develop an optimal plan for growth of the company, which is also reflected in the perception of customers, who can collaborate so that the it is a potential market reference in this area.
Gestão Eficaz de Pessoas: Mocafor Auto Posto
(UNIFEOB, 2022-12-14) NASCIMENTO, Camila Batista; BORTOLUCI, Diego Otávio; SILVA, Guilherme Chicani; CASTILHO, João Otávio Corrêa; MELO, Leonardo Alexandre Ferreira de; MIRANDA, Maria Clara de Sousa; NETO, Rubens Boratto; STROBEL, Karina; SILVA, Marcelo Alexandre Correia da; ABREU, Almir; DOVAL, Danilo Morais; COSTA, Rodrigo Simão da
Nowadays, it is necessary to develop techniques and attitudes to direct the team, through assertive communication adapting to leadership styles. for that is need to create solutions to monitor the organizational climate of the company Mocafor. In this project we carried out an analysis of the company, where the criteria of evaluation of the employee's performance and identify the performance evaluation indicators performance, the composition of the leadership structure and the ways in which leaders act in the company. The corporate culture helped us to propose improvements, as well as raise the existing positions and we analyzed the union of the category to validate the payroll calculations payment and labor charges. In addition, the analysis took place, along with data collection and information from the company about the way it deals with its employees, how it is willing to resolve internal problems linked to its groups, teams and how the company performs the mapping of existing positions so that their functions are validated, carried out and carried out within the required standards.
Gestão Eficaz de Pessoas: Nova Auto Peças
(UNIFEOB, 2022-12-13) PEIXOTO, Guilherme Henrique de Freitas; SCATOLIN, Larissa Zanetti; EUGENIO, Maria Laura Aparecida; SILVA, Maristela Melchiades da; ANSANI, Natan Henrique; MATTOS, Tamirez Gabriele Almeida; STROBEL, Karina; SILVA, Marcelo Alexandre Correia da; ABREU, Almir; DOVAL, Danilo Morais; COSTA, Rodrigo Simão da
Maintaining a profitable business does not only imply the acquisition of new technologies, but also in sustaining a differentiated positioning in the market through professionals who work in the company, as stated by Malschitzky (2002 p. 33). In this way, Nova Auto Peças seeks in its process of selection and retention of talents show their organizational culture to candidates and keep these professionals motivated and engaged in their positions through benefits and training.
Gestão Eficaz de Pessoas: Obra Assistencial Monsenhor Alderigi
(UNIFEOB, 2022-12-14) OLIVEIRA, Aissa Dayane Rabelo de; SANTOS, Helder Salvioli; MARQUES, Jhenyfer Caroline; GONÇALVES, Joely De Cassia Reis; SOUZA, Lethícia Cavalcante de; FREITAS, Natália do Couto; STROBEL, Karina; SILVA, Marcelo Alexandre Correia da; ABREU, Almir; DOVAL, Danilo Morais; COSTA, Rodrigo Simão da
The purpose of this consulting project is to provide the Obra Assistencial Monsenhor Alderigi, the possibility of improvements in the People Management area. In this project will be presented the contents seen in the classroom, such as Performance Assessment, Talent Selection and Retention, Leadership and Personnel Department. With the information extracted from the institution, the way in which it behaves towards employees, which points need to be improved, what company offers, if there is an efficient selection and retention of talents, and how it motivates and evaluates its employees, if the activities developed are in accordance with the CBO, and whether taxes and charges are being collected in the correct amounts, mapping the positions of each employee and validating their functions.
Gestão Eficaz de Pessoas: Óticas Carol
(UNIFEOB, 2022-12-13) MISTURA, Bruna Raphaela Oliveira; MORAIS, Gabriele Caroline de; GOMES, Luana Rodrigues; SANTOS, Taísa dos; LIMA, Thamyres Beatriz Santos De; STROBEL, Karina; SILVA, Marcelo Alexandre Correia da; ABREU, Almir; DOVAL, Danilo Morais; COSTA, Rodrigo Simão da
To carry out this integrated project, the company chosen for the development activities is Óticas Carol, with 21 years of experience in its activities, providing for its customers products with excellent quality. Through the same we will designate thoroughly all the tools studied in this module. As a first topic Performance Evaluation where performance is analyzed both of a single collaborator, how much of the whole team in general, it has for objective the management of people involved in the organization, its study will result in the development of goals and competencies, more complex and meaningful assessments, identification of problems among other strategic points of the company.
Gestão Eficaz de Pessoas: Sicoob Agrocredi
(UNIFEOB, 2022-12-14) SILVA, Giovanna Megale da; ROQUE, Pedro Henrique Machado; DUTRA, Stefânia; STROBEL, Karina; SILVA, Marcelo Alexandre Correia da; ABREU, Almir; DOVAL, Danilo Morais; COSTA, Rodrigo Simão da
The Credit Cooperative System (Sicoob) is the largest cooperative financial system in the Brazil with more than 5.3 million members, 3.5 thousand points of service distributed throughout country. Being composed of financial cooperatives and support companies, which together offer current account, credit, investment, cards, pension, consortium, insurance, bank collection, acquisition of electronic means of payment, among others. Present in 1952 municipalities as the only financial institution, Sicoob is the 2nd largest network banking services in Brazil. Sicoob is organized into three levels that link operationally singular, central cooperatives and the Centro Cooperativo Sicoob - CCS.
Gestão Eficaz de Pessoas: UNIFEOB
(UNIFEOB, 2022-12-14) SILVA, Eduardo Ananias da; RISSARDI, Gustavo de Paula; XAVIER, João Octávio Batista; CARVALHO, Marcus Vinícius Peres de; SILVA, Miguel Augusto Dringoli; LINOS, Vitor Alexsander; STROBEL, Karina; SILVA, Marcelo Alexandre Correia da; ABREU, Almir; DOVAL, Danilo Morais; COSTA, Rodrigo Simão da
Companies are formed and develop, not just by resources materials, but also by people, who can impact positively or negative in the results and, mainly, in its growth and continuity when compared to material resources. Furthermore, they are also a very sensitive part of the organization and, therefore, the extreme importance of a effective people management, so that leaders and their subordinates are in tune with the mission, vision and values of the company. As such, this Extension Project (EP) work, associated with the sixth module of the Business Administration course, aims to develop a project of consultancy for the School of Business - UNIFEOB and present actions that show how they can work and improve their People Management and, with that, to further leverage its sector.
Growth Marketing e Como Aplicá-lo
(UNIFEOB, 2022-12-14) PIRES, Tarcísio; AQUINO, Igor
If you're looking for ways to boost your business, you might want to consider growth marketing. Growth Marketing is a data-driven approach which focuses on acquisition and retention to achieve sustainable growth. To implement a few simple growth strategies, you can take your business to the next level you want. In this Article we chose a company called Weslley Fotografia where we are going to create a predictable, data-driven growth plan, focusing on revenue growth in the short term and also in increasing the fixed customer base.
A Importância da Gestão de Pessoas para Evitar a Síndrome de Burnout nas Organizações
(UNIFEOB, 2022-12-14) REIS, Debora Hellen dos; DIAS, Juliana Gonçalves; MARTINS, Marianne De Lima; SILVA, Marcelo Alexandre C.
This article aims to present issues within organizations, which can directly affect the health of the collaborator, being the main theme approached the Burnout Syndrome, also known as professional burnout syndrome, identifying the main causes and their consequences. And how people management applied assertively can prevent this psychic disorder. Research will be applied field to study the organizational climate in companies and based on research recent information on the Syndrome to identify the disease and choose the best alternatives to remedy this very common problem, especially during and after the pandemic experienced in the last two years, and taking advantage of the management of collaborators and development of leaders to equalize this problem, establishing new cultures and customs within of companies.
Logística de Armazenagem e Manuseio de Materiais em Indústria Fabricante de Equipamento de Irrigação Agrícola
(UNIFEOB, 2022-12-14) SOUZA, Emely Beatriz Rodrigues de; BURGUÊS, Renato Selegato; SILVA, Marcelo Alexandre Correia da
The scientific article that is now presented, covers contents of the Administration area, presenting the topic of Storage Logistics and Material Handling in Industry Farm Equipment Manufacturer. Study with the objective of presenting the execution of a development of the logistical procedure that optimizes the flow of materials, the qualified storage and the efficient and effective dispatch of parts and pieces of equipment, granting the satisfaction of the end customer, as a whole. The current scenario requires high performance in the area for all organizations, as it provides competitiveness, promoting the survival of organizations and enabling new opportunities for business, ensuring a position that offers security to those involved by the process and mainly safety for the consumer.
Logística Reversa e Processos
(UNIFEOB, 2022-12-14) FAUSTINO, Breno Campos; PETROZZIELLO, Brunno Henrique Varani; AGUIAR, Igor Zamproneo de; PETROZZIELLO, João Victor Varani
Reverse logistics enables several gains and identification of improvements for a institution, so the opportunity to deepen this theme through a company made present research is being developed. The company Duyvis Wiener, located in the city of Tambaú-SP, presented improvements in its processes, conversion of resources and impact positive environmental impact with the implemented theme. The research methodology used is basic and descriptive, identifying the processes implemented by the company and the approach taken, the selected scientific methodology links Duyvis Wiener's actions and ways of working, where the vast majority of them demonstrate the effectiveness and gain of resources or processes. Considering the improvements and reversal of processes, it was possible to save on a production process, avoid waste and incorrect disposal of waste, bringing environmental gains the company and the society in which it operates, thus becoming a sustainable company.
Marketing Digital: Soluções, Resultados e Estudo de Caso da Empresa Resolsse
(UNIFEOB, 2022-12-14) SILVA, Arthur Rossi; FELIX, Pamela Borges; FERRARAZ, Thailla Maria Tognolli; SANTOS, Vanessa Damasio dos; SANTAMARINA, Victor Assi
This work sought to synthesize several approaches for possible improvements in the short and long term. deadline for digital marketing company Resolsee during a consulting project performed by the group. However, he did not effectively implement this collection of ideas, being that are just suggestive ideas and for learning, such as a deepening in marketing digital. Within the assessed competencies, based on the company's case study, if considered issues such as difficulty in hiring qualified labor and obtaining of new customers for the businessman's portfolio.