Administração Trimestral 1ª Entrada 2020

Projetos Integrados da Escola de Negócios Online realizados pelos estudantes em cada módulo.

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Projetos Integrados da Escola de Negócios Online realizados pelos estudantes em cada módulo.

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A marca e o consumidor
(Fundação de Ensino Octávio Bastos, 2020-04-30) Bernardo, Nathálya Caroline da Silva; Silva, Alexandre Correia da
This work aims to identify the preference of consumers in São João da Boa Vista in relation to the choice of which supermarket to choose when making monthly purchases.
A marca e o consumidor
(Fundação de Ensino Octávio Bastos, 2020-04-30) Pianez, Bruno Lago; Silva, Alexandre Correia da
This work aims to address the brand and consumer behavior. Brands are valuable to companies. Although they are not physical assets, they are part of corporations' assets. Brand transactions (sales, acquisitions and mergers) reveal their monetary value and, therefore, determine how much they mean. In an increasingly competitive market, it is necessary to build a strong, solid and competitive brand that achieves not only the commercial objectives, but also that wins the consumer's mind.