Administração Trimestral 1ª Entrada 2020

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Projetos Integrados da Escola de Negócios Online realizados pelos estudantes em cada módulo.

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Projetos Integrados da Escola de Negócios Online realizados pelos estudantes em cada módulo.

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Now showing 1 - 11 of 11

A marca e o consumidor
(Fundação de Ensino Octávio Bastos, 2020-04-30) Gonçalves, Cassiano José Dallacqua; Mattos Neto, Daniel de; Barini, Lucile Graziela; Silva, Tatiane de Almeida
The reason for choosing this company (Banco do Brasil) for this PI project, was because it was easy to find information about it, having many references and sources. One of the group members is a company employee. Has tradition in the field in which operates, being one of the main protagonists of the national economic system. In addition, it operates in many other sectors in addition to its main activity. Therefore, the decision to speak about this company was based on these reasons.
A marca e o consumidor
(Fundação de Ensino Octávio Bastos, 2020-04-30) Gonçalves, Janaina Paula Calió; Buzeli, Juliana Paula Calió; Silva, Marcelo Alexandre Correia da
This project will describe the analysis of the company's positioning Poggio Camisaria Ltda, a company active in the clothing market for almost thirty years. The company seeks to make fashion with ownership by bringing constant innovations and trends to its customers.
A marca e o consumidor
(Fundação de Ensino Octávio Bastos, 2020-04-30) Valentini, Ana Paula; Batista, Elaine Cristina; Bartolo, Maitê Sanches
This Integrated Project aims to carry out and present an analysis of the Kaynã brand positioning, through research that makes it possible to interpret its perception by consumers, as well as the interaction between both, using of tools and concepts presented in the “Consumer Behavior” and “Brand Management and Positioning” study units.
A marca e o consumidor
(Fundação de Ensino Octávio Bastos, 2020-04-30) Gallo, Julia Micheli; Cruz, Kate Nara Landiva Gonçalves da; Silva, Marcelo Alexandre Correia da
The purpose of this work is to integrate students' knowledge, demonstrating the skills acquired from learning the modules offered. In this one, we are going to show a brief analysis on the brand positioning and loyalty and consumer expectations.
A marca e o consumidor
(Fundação de Ensino Octávio Bastos, 2020-04-30) Gonçalves, Janaína Paula Calió; Buzeli, Juliana Paula Calió
This project will describe the analysis of the positioning of the company Poggio Camisaria Ltda, a company active in the clothing market for almost thirty years. The company seeks to make fashion with ownership by bringing constant innovations and trends to its customers.
A marca e o consumidor
(Fundação de Ensino Octávio Bastos, 2020-04-30) Silva, Agatha Gomes da; Leite, Fernanda Idesti; Araújo, Lenita Ferreira de; Custódio, Paloma dos Santos; Idesti, Pamela Roberta
This work aims to analyze consumer behavior and Brand Positioning, referring to the Guaraná Antárctica brand.
A marca e o consumidor
(Fundação de Ensino Octávio Bastos, 2020-04-30) Fornazieiro, Grazieli da Silva; Souza, Jaqueline Filgueiras de
In this integrated project we will analyze one of the biggest companies of today, its brand and the relationship with its consumers, Coca Cola. One of the main factors that led the group to choose this company was the elaboration of great Marketing campaigns that it carries out, because it is always seeking to listen to its consumers and to interact with them, in addition to always carrying out social actions and sponsorships around the world.
A marca e o consumidor
(Fundação de Ensino Octávio Bastos, 2020-04-30) Pianez, Bruno Lago; Silva, Alexandre Correia da
This work aims to address the brand and consumer behavior. Brands are valuable to companies. Although they are not physical assets, they are part of corporations' assets. Brand transactions (sales, acquisitions and mergers) reveal their monetary value and, therefore, determine how much they mean. In an increasingly competitive market, it is necessary to build a strong, solid and competitive brand that achieves not only the commercial objectives, but also that wins the consumer's mind.
A marca e o consumidor
(Fundação de Ensino Octávio Bastos, 2020-04-30) Bernardo, Nathálya Caroline da Silva; Silva, Alexandre Correia da
This work aims to identify the preference of consumers in São João da Boa Vista in relation to the choice of which supermarket to choose when making monthly purchases.
A marca e o consumidor
(Fundação de Ensino Octávio Bastos, 2020-04-30) Dias, Aline Fernanda Pereira; Hentz, André Luis; Breganhole, Simoni Mesquita; Figueiredo, Vanderson Luiz; Lopes, Yasmin Oliveira
Yakult is a Japanese multinational that is present in the daily lives of Brazilians, the brand is associated with health benefits supported by science. The company has a portfolio of products that promises to benefit the consumer at various times and at all ages, its brand is known worldwide, even though it is very strong in its area, it has been adapting to the market to satisfy the needs of the population, investing in advertising and propaganda and also in influencers.
A marca e o consumidor
(Fundação de Ensino Octávio Bastos, 2020-04-30) Oliveira, Eduardo Mendes de; Soss, Gabriela de Lima; Duarte, Jéssica Ronan
The work was developed using the company Natura being a private company of Brazilian origin, leader in the national market, its structure and functionality and with the sale of cosmetics, fragrances, personal hygiene items.