Administração 2023.1
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Item Projeto de Consultoria Empresarial: Diagnóstico Empresarial - P.S. Honorato Supermercados(Fundação de Ensino Octávio Bastos, 2023-06-30) GARZO, Alessandra Fernanda; NASSAR, Érica Cristina Fernandes; SILVA, Ésdras Estela da; FERRAZ, Márcio José Marcondes; SILVA, Marcelo Alexandre Correia da; RIBEIRO, Bruna Rodrigues; ABREU, Almir; MARCONDES, Renata Elizabeth de AlencarThis work aims to create a marketing diagnosis for Honorato Supermercados, a company that has two stores in São João da Boa Vista. For this, a set of factors will be worked on to help the company succeed in the competitive market in which it operates. For this, actions will be proposed that aim to work marketing in a broad way, analyzing the market in which the company is inserted, the behavior of its consumers and the marketing that the company already develops, and, from this study, to elaborate strategies to that the company generates value for its customers, with the objective of attracting and retaining them.Item Projeto de Consultoria Empresarial: Diagnóstico de Marketing - Isabela Flores Intermediações Ltda(Fundação de Ensino Octávio Bastos, 2023-06-30) RIBEIRO, Lucas Fontão; OLIVEIRA, Mateus Vilela de; SANTOS, Talita Oliveira dos; MONTEIRO, Vanessa de Araújo; SILVA, Vinicius Felippe da; SILVA, Marcelo Alexandre Correia da; RIBEIRO, Bruna Rodrigues; ABREU, Almir; MARCONDES, Renata Elizabeth de AlencarThis project aims to make the company attract new customers through advertising, as it currently uses Google ADS, which has a high cost. One of the ways we observed for means of improvement would be social networks, such as Instagram, a tool widely used for a greater reach of visibility, so that users can find your product or service.Item Projeto de Consultoria Empresarial: Diagnóstico de Marketing - Cultivar Agrícola(Fundação de Ensino Octávio Bastos, 2023-06-30) CORNÉLIO, Leonardo Henrique Aparecido Borges; RUI, Marcella Ribeiro; LOURENÇO, Maria Eduarda Cassiano; DONDA NETO, Octávio; FERREIRA, Paloma da Silva; BARRETO, Radija de Matos; SILVA, Marcelo Alexandre Correia da; RIBEIRO, Bruna Rodrigues; ABREU, Almir; MARCONDES, Renata Elizabeth de AlencarThis business consulting project aims to carry out an advanced Marketing diagnosis at Cultivar Agrícola, and through it, identify the company's strengths and weaknesses, and what opportunities for possible improvements in these areas we can explore.Item Projeto de Consultoria Empresarial : Diagnóstico de Marketing - S.O.S Irrigação(Fundação de Ensino Octávio Bastos, 2023-06-30) DINIZ, Bruno Eduardo; BIBIANO, Carlos Eduardo; QUEIROZ, Ivan de Souza; BASSI, Savio Pavanni; SILVA, Marcelo Alexandre Correia da; RIBEIRO, Bruna Rodrigues; ABREU, Almir; MARCONDES, Renata Elizabeth de AlencarBased on the project, we analyzed the Marketing model of the company S.O.S irrigation, evaluating its strengths and weaknesses, as well as suggesting methods to increase engagement and possible new work.Item Projeto de Consultoria Empresarial: Diagnóstico de Marketing - Eloana Prado Buffet(Fundação de Ensino Octávio Bastos, 2023-06-30) CAMPANARO, Gabriel Silva; CALDEIRÃO, Gabriele dos Santos; GENEROSO, Giuliano Gonçalves Junqueira; FRANCO, Izabella Teixeira; PRADO, José Luís Maringolo do; CORTEZINI, Maithê Monteiro Gozzo; SILVA, Marcelo Alexandre Correia da; RIBEIRO, Bruna Rodrigues; ABREU, Almir; MARCONDES, Renata Elizabeth de AlencarThe project addresses and applies the knowledge seen during the semester in the Marketing module, giving greater emphasis to the subject of Digital Marketing combined with the benefits of understanding and using the principles of consumer behavior as a tool to analyze its impacts on the company. The main focus is to demonstrate to the entrepreneur the importance that a good management of the communication with its customers and target audiences brings to the company and how, non-compliance with this can affect not only the financial health, but also the image that it passes through its brand, making it clear that Marketing goes far beyond a simple advertising focused on sales, it is responsible for generating and delivering value to the product and the customer.Item Projeto de Consultoria Empresarial: Diagnóstico de Marketing - RP Silk Confecção e Estamparia(Fundação de Ensino Octávio Bastos, 2023-06-30) MAGALHÃES, Bruno Eduardo Rodrigues; DUTRA, João Lucas Rodrigues; SERPA, Maria Eduarda Torriani Ferreira; COSTA, Melissa Ramos da; SILVA, Marcelo Alexandre Correia da; RIBEIRO, Bruna Rodrigues; MARCONDES, Renata Elizabeth de AlencarThe objective of this work is to carry out an analysis of the company RP Silk, which specializes in clothing and printing trade in Silk Screen and sublimation, in order to diagnose the current state of the company's marketing, with a view to improving its strategies and enhancing your results and brand positioning.Item Projeto de Consultoria Empresarial: Diagnóstico de Marketing - Café Priori(Fundação de Ensino Octávio Bastos, 2023-06-30) VITAL, Bianca; BELOTO, Geovanna Pereira; SANCHIETTA, Leonidas Donizeti; BRAZ, Maria Camilly; SILVA, Mayara Tonon da; TINARELI, William Missio; SILVA, Marcelo Alexandre Correia da; RIBEIRO, Bruna Rodrigues; ABREU, Almir; MARCONDES, Renata Elizabeth de AlencarThis Business Consulting project aims to analyze the marketing efforts of the company Café a Priori, through the knowledge acquired in the study units of this module. By analyzing the marketing environment, it is possible to understand what the company's efforts are to deal with threats or opportunities that may affect its success and that of its brand in the market. Another unit of importance is understanding consumer behavior, as it allows for more assertive decision-making. When you know the consumer well, it is possible to create products/services that will be accepted in the market. In addition to marketing mix management, addressing the four pillars of an effective marketing strategy. Finally, a closing with the main points addressed, the difficulties encountered and the solutions for the company in question.Item Projeto de Consultoria Empresarial: Diagnóstico de Marketing - Casa Nicolau(Fundação de Ensino Octávio Bastos, 2023-06-30) NICOLAU, Aline Raquel; CAÇADOR FILHO, Maurício; SILVA, Sarah Cristini de Barros; ASNALDO, Vitor Barros; CALELO, Vitor Ramazottti; SILVA, Marcelo Alexandre Correia da; RIBEIRO, Bruna Rodrigues; ABREU, Almir; MARCONDES, Renata Elizabeth de AlencarThis academic extension project, whose theme is the Marketing Diagnosis, where the general purpose is to analyze the efforts of the company Casa Nicolau through the knowledge acquired in the classes of the disciplines taught by the professors of this module, where at the end of this consultancy the group will present the improvements and the advantage that Marketing generates to the company.Item Projeto de Consultoria Empresarial: Diagnóstico de Marketing - Freitas Tur(Fundação de Ensino Octávio Bastos, 2023-06-30) ANACLETO, Ariele Vitória; GOMES JÚNIOR, Ederval Pereira; TONETTI, Isabela; CUNICO, Talya Cristina; CASTRO, Thaiza Costa de; SILVA, Marcelo Alexandre Correia da; RIBEIRO, Bruna Rodrigues; ABREU, Almir; MARCONDES, Renata Elizabeth de AlencarDuring the work, a persona will be developed and marketing will be worked with the intention of meeting their needs. The main focus of this project will be the client and how he wants the services to be provided, from marketing, publicity and even contracting the services, that is, the trip itself. Throughout this document, it is possible to see the promotion of the Freitas Tur brand and the creation of a more humanized identity for it, so that its target audience feels welcomed and special when receiving the services. Advanced and current analysis tools will be used to achieve the best results, collecting information from the most important person for the company, that is, the customer.Item Projeto de Consultoria Empresarial: Diagnóstico de Marketing - Verde Mãe(Fundação de Ensino Octávio Bastos, 2023-06-30) VIDAL, Ana Laura; RODRIGUES, Maria Eduarda Ferreira; GREGÓRIO, Mayara Garcia; FERRARI, Nathalia Noemi Rosa; SANTOS, Raissa Beatriz Martins dos; SILVA, Marcelo Alexandre Correia da; RIBEIRO, Bruna Rodrigues; ABREU, Almir; MARCONDES, Renata Elizabeth de AlencarThe objective of this consulting project is to identify possible problems through a marketing diagnosis, evaluating the current situation that the company is in in relation to its digital communication, detecting the difficulties of the business growth, and the opportunities that can be taken advantage of.