Processos Gerenciais Trimestral 4ª Entrada 2019

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Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Bonfante, Carolina T.; Pinto, Gabriel Felipe G.; Bueno, Leonor Cristina; Silva, Marcelo Alexandre Correia da
In this Integrated Project, the points about the 4 Ps of Marketing will be addressed, where they are a representation of the four basic pillars of any Marketing strategy: Product, Price, Place and Promotion. Checking real examples of when the 4 are in balance, the likelihood of influencing and winning over the audience is greater. In addition, going through strategic points and showing how important the training and development of employees is within a company, how much this is linked to the growth of a company.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Barboza, Halex Albert Oliveira; Mascarenhas, Diego; Bueno, Leonor Cristina; Silva, Marcelo Alexandre Correia da
The Integrated Project addresses a systemic view of the Marketing channels of COMPANHIA DE BEBIDAS DAS AMÉRICAS-AMBEV, as to their means of transporting the market in which it operates, as it seeks assertiveness to its target audience. In addition to addressing its logistical distribution after marketing, the daily challenges of keeping its “flagship” products consolidated in the market and at the same time developing alternative products to see potential and consolidate the brand will be listed