Administração 2022.1
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Projetos de Extensão Presencial realizados pelos estudantes em cada módulo.
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Item Projeto Extensão: Marketing BLT - Horse Racing(Centro Universitário da Fundação de Ensino Octávio Bastos, 2022-09-30) NASCIMENTO, Camila Batista; MARQUES, Isabelle Vitoria; MIRANDA, Maria Clara de Sousa; ABREU, Almir; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; MARCONDES, Renata E. de AlencarThis Extension Project aims to expand the company BLT HORSE RACING and make it recognized, helping its growth, based on the established marketing strategies, acting in a responsible, sustainable, creative for greater recognition, dissemination and expansion of the company, target audience satisfaction and not only for the same, but to cover other audiences and cause curiosity to get to know the sport. will be developed plans and strategies so that they know how to manage the brand and make it recognized and recommended.Item Projeto Extensão: Marketing Yandra Araújo Cachos e Afro(Centro Universitário da Fundação de Ensino Octávio Bastos, 2022-09-30) BORTOLUCI, Diego Otávio; SILVA, Guilherme Chicani; CASTILHO, João Otávio Corrêa; FRANCIOLI, João Victor; MELO, Leonardo Alexandre Ferreira de; NETO, Rubens Boratto; ABREU, Almir; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; MARCONDES, Renata E. de AlencarThe project aims to expand the company's social media reach YANDRA ARAUJO AFROS & CACHOS, and consequently attract new customers, in addition to retain those who already are. The project will be developed based on the study units and the entire knowledge acquired through them. When it comes to Marketing Composite Management, we are focused on the customer, seeking to understand their needs and thus present a product or service that solve your problem. In Marketing Research and Consumer Behavior, our mission is to seek ways to retain the customer, create a greater bond with the same, either through social, environmental actions or any other alternative in addition to the service provided or product sold. Concluding with the Digital Marketing content, we analyze ways to leverage sales through digital content through different actions and campaigns.Item Projeto Extensão: Marketing BLT Horse Racing(Centro Universitário da Fundação de Ensino Octávio Bastos, 2022-09-30) MEGALE, Giovanna; ROQUE, Pedro; DUTRA, Stefânia; ABREU, Almir; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; MARCONDES, Renata E. de AlencarBLT- Horse Racing is a company committed to its values, missions and visions, it seeks to bring with honesty, humility and constancy to contribute with the greatest number of people to understand the mechanics and functioning of the market with a solid method, in this way, contribute in a significantly so that the increase in financial assets occurs, after a small investment, offering a better life by bringing extra income to its customers and bringing satisfaction for people like BLT Horse Racing who are passionate about this amazing market that provides many emotions, sensations for those who love this sport, horses, betting and who is always looking to know more.Item Projeto Extensão: Marketing Yandra Araújo Afros & Cachos(Centro Universitário da Fundação de Ensino Octávio Bastos, 2022-09-30) MISTURA, Bruna Raphaela Oliveira; GOMES, Luana Rodrigues; SANTOS, Taísa dos; LIMA, Thamyres Beatriz Santos De; ABREU, Almir; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; MARCONDES, Renata E. de AlencarCurrently with an increasingly competitive market, it is essential for companies to companies demonstrate significant competitive advantages to their customers. the big ones organizations have an organizational structure that has management to meet the expectations customers and use marketing to develop a positive return on results. IT IS It is normal for organizations to turn to marketing to achieve their goals. Therefore, it is important to develop a marketing plan to know and meet the market expectations, which is constantly evolving. The marketing plan is a way we use to conduct marketing processes in organizations, however the salon Yandra Araujo afros & cachos is looking for a marketing plan.Item Projeto Extensão: Marketing BLT Horse Racing(Centro Universitário da Fundação de Ensino Octávio Bastos, 2022-09-30) SILVA, Bruna Cristina da; GRILO, Gabriel Rigon; FELICIANO, Lilian Vitória; SIMIONATO, Luiz Gabriel; SOUSA, Rafaella Maldonado de; ABREU, Shirley de Oliveira; TORATTI, Vanessa; FERREIRA, Thalles Leandro; ABREU, ALMIR; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; MARCONDES, Renata E. de AlencarAs a proposal of our work, we would like to develop the matters seen in the administration modules and putting into practice everything we learned in class, aiming to focus objectively on solving problems related to Marketing Business. Bring good marketing strategies seen in classes and analyzing what can be implemented. Consider the entire market in which the company operates, bringing information about the horse racing betting branch and why this branch still suffers from prejudice in Brazil will help to understand which aspects should still be placed as a point of attention entering this field of activity.Item Projeto Extensão: Marketing BLT - Horse Racing(Centro Universitário da Fundação de Ensino Octávio Bastos, 2022-09-30) SILVA, Eduardo Ananias da; RISSARDI, Gustavo de Paula; SILVA, Miguel Augusto Dringoli; LINOS, Vitor Alexsander; CARVALHO, Marcus Vinícius Peres de; ABREU, Almir; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; MARCONDES, Renata E. de AlencarThe company BLT - Horse Racing is directly linked to technology, as it is through this that manages to analyze the sports investment market in which invest. Specifically in the sport of horse racing, the company works making analyzes of this betting market that basically works like the stock market, as there are up and down trends in the market and in especially in sport where we can arrive at the probability of an outcome based on the study of previous statistics and results. Based on this market study and statistical analysis, the company is able to offer its consulting service in racing investments in horse, for clients who want to invest in this market, or become a trader sporty.Item Projeto Extensão: Marketing BLT Horse Racing(Centro Universitário da Fundação de Ensino Octávio Bastos, 2022-09-30) FRANCISCO JUNIOR, Ademir da Silva; OLIVEIRA, Aissa Dayane Rabelo de; CASTOLDI, Ana Marques; AZEVEDO, João Lucas de Oliveira Castro; SOUZA, Lethícia Cavalcante de; FREITAS, Natália do Couto; ABREU, Almir; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; MARCONDES, Renata E. de AlencarThe purpose of this consultancy project is to provide the BLT company with Horse Racing, the possibility of an increase in the number of customers and average ticket for your business, through Marketing strategies. Our main objective is to be able to add value to the BLT Horse Racing business, employing ideas with detailed planning and tools for capturing, automating processes and use of new tools for business analysis, focused on marketing digital, which is the company's main market.Item Projeto Extensão: Marketing Yandra Araújo Afros & Cachos(Centro Universitário da Fundação de Ensino Octávio BastosUU, 2022-09-30) BARROS, Bruna Gadelha; MARQUES, João Gabriel Machado; GABRICHE, Letícia Domiciano; BORGES, Leticia Martins; LIMA, Lívia de; ABREU, Almir; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; MARCONDES, Renata E. de AlencarExercising marketing today is an imperative for companies, organizations and professionals who want to project themselves in the market, win it, survive and stand out in it. This project of consultancy has as main objective to examine the emergence of the need to look at the customer, the scope of marketing application in the most diverse business realities. Businesswoman Yandra reported that she wants to draw people's attention so that they become its customers, and this is the focus of the project.Item Projeto Extensão: Marketing BLT Horse Racing(Centro Universitário da Fundação de Ensino Octávio Bastos, 2022-09-30) SAVIOLI, HELDER; MARQUES, Jhenyfer Caroline; GONÇALVES, Joely De Cássia Reis; ABREU, Almir; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; MARCONDES, Renata E. de AlencarThe present project had its idealization after analysis and meetings with the entrepreneur Thales, representative of the company BLT Horse Racing, was noticed that the company despite being well structured, little known today, the Investments on Bets (Horse Racing). Such current market condition causes little or low visibility to people who do not have knowledge of the branch in relation to other types of investments.Item Projeto Extensão: Marketing Yandra Araújo Afros e Cachos(Centro Universitário da Fundação de Ensino Octávio Bastos, 2022-09-30) PEIXOTO, Guilherme Henrique de Freitas; SCATOLIN, Larissa Zanetti; EUGÊNIO, Maria Laura Aparecida; SILVA, Maristela Melchiades da; ANSANI, Natan Henrique; MATTOS, Tamirez Gabriele Almeida; ABREU, Almir; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; MARCONDES, Renata E. de AlencarYandra Araujo Afros e Cachos is a hairdressing salon specialized in curly and afro hair focused on a more natural and chemical-free concept, in the city of Sao Joao da Boa Vista-SP. The segment has strong growth expectations economic considering empowerment and acceptance of virgin hair as themes positive for the market and society. Not only the segment, but the entire beauty market presents great growth in the Brazil, which was considered by Forbes in 2020 in 4th place in the list of “Biggest market of beauty and personal care in the world.”