Administração 2022.1

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    Projeto Extensão: Marketing BLT Horse Racing
    (Centro Universitário da Fundação de Ensino Octávio Bastos, 2022-09-30) FRANCISCO JUNIOR, Ademir da Silva; OLIVEIRA, Aissa Dayane Rabelo de; CASTOLDI, Ana Marques; AZEVEDO, João Lucas de Oliveira Castro; SOUZA, Lethícia Cavalcante de; FREITAS, Natália do Couto; ABREU, Almir; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; MARCONDES, Renata E. de Alencar
    The purpose of this consultancy project is to provide the BLT company with Horse Racing, the possibility of an increase in the number of customers and average ticket for your business, through Marketing strategies. Our main objective is to be able to add value to the BLT Horse Racing business, employing ideas with detailed planning and tools for capturing, automating processes and use of new tools for business analysis, focused on marketing digital, which is the company's main market.