Administração 2019.1

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Projetos Integrados da Escola de Negócios Presencial realizados pelos estudantes em cada módulo.

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Projetos Integrados da Escola de Negócios Presencial realizados pelos estudantes em cada módulo.

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Agência Eco Tour
(Fundação de Ensino Octávio Bastos, 2019-06-30) Silva, Camila Bezerra e; Dias, Fernanda Cristina Nogueira Scremin; Zanetti, Igor Ryan Rodrigues; Ferreira, Ingryd Victoria; Ambrogi, Mariana Gonçalves
This article will present the company Ecotour, a travel and tourism agency, which aims to preserve local culture and the environment, that is, its business is sustainable tourism.
Agência EcoTour
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-04-01) SILVA, Camila Bezerra e; DIAS, Fernanda Cristina Nogueira Scremin; ZANETTI, Igor Ryan Rodrigues; FERREIRA, Ingryd Victoria; AMBROGI, Mariana Gonçalves
This article will present the company Ecotour, a travel and tourism agency, which aims to preserve the local culture and the environment, that is, sustainable tourism business. According to Ansarah (2001), sustainable tourism is a model of economic development that aims to improve the quality of life of the community that welcomes visitors, as well as providing a qualitative experience of the environment environment in which both visitors and hosts can enjoy the environment of conscious way. Thus, it is necessary to evaluate the existing natural resources and its finitude, in order to guarantee its sustainability for future generations. The EcoTour company aims to make the population aware of the value of preserving the environment for in order to guarantee the survival of the planet.
Águas da Prata e a Sustentabilidade
(Fundação de Ensino Octávio Bastos, 2019-06-30) Leão, Patrik Wesley Vitorino; Pereira, Maria Eduarda Abreu Alves; Lopes, Angela Fontes; Pinto, Igor Souza Crecitelli; Severino, Vinicius Francisco; Oliveira, Lucas da Silva Benevides de; Carioca, José Márcio; Menardi, Márcio Ângelo; Bueno, Leonor Cristina; Zani, Mateus Amoedo; Almeida Filho, Celso Antunes de
The company to be analyzed is Águas Prata, focusing on sustainability and ethical relations in the organization's activities. We aim to analyze the company in the social, environmental and economic aspects to reach the conclusion whether it is sustainable or not, so that we can contribute to its development. The method used was a survey made with the company's director, who through his answers analyzed the thought and the way it acts.
ÁGUAS PRATA E A SUSTENTABILIDADE
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILBA BSTOS, 2019-04-01) LEÃO, Patrik Wesley Vitorino; PEREIRA, Maria Eduarda abreu Alves; LOPES, Angela Fontes; PINTO, Igor Souza Crecitelli; SEVERINO, Vinicius Francisco; OLIEIRA, Lucas da Silva Benevides de
The company to be analyzed is Águas Prata, focusing on sustainability and ethical relationships in the organization's activities. We aim to analyze the company in social, environmental and economic aspects to reach the conclusion if it is sustainable or not, so that in this way we can contribute to its development. The method used was a survey made with the director of the company, who through his answers we analyzed the thought and its way of acting. The company was chosen because it works with an extremely important natural resource for humanity, just as we must consider the finitude of the water element and the need to preserve it.
Centro Universitário da Fundação de Ensino Octávio Bastos
(Fundação de Ensino Octávio Bastos, 2019-06-30) Silva, Arthur Rossi; Bertheim, Gustavo E. Costa; Felix, Pamela Borges; Ferraraz, Thailla M. Tognolli; Santamarina, Victor Assi; Almeida Filho, Celso Antunes de; Bueno, Leonor Cristina; Zani, Mateus Amoedo; Menardi, Márcio Ângelo; Carioca, José Márcio
Unifeob cares about sustainability, one of the most visible ways is the green area around it, so it can bring different species of plants and animals near it, as well as bring well-being to the people who spend their time. both students and collaborators on site. Students seek to broaden their knowledge of the missions, values and the role of the institution in relation to its social and environmental commitments.
CENTRO UNIVERSITÁRIO FUNDAÇÃO DE ENSINO OCTÁVIO BASTOS- (UNIFEOB)*
(FUNDAÇÃO DE ENSINO OCTAVIO DASILVA BASTOS, 2019-04-01) SILVA, Arthur Rossi; BERTHEIN, Gustavo E. Costa; FELIX, Pamela Borges; FERRARAZ, Thailla M. Tognolli; SANTAMARINA, Victor Assi
Founded in 1965, the UNIFEOB Institution was already intended to be recognized by thousands of people. The first area of education offered was the law degree opened in the year 1966, after 5 years Unifeob opened the Philosophy, Sciences and Letters course and with the Over the years, new courses have emerged. After 54 years, the Institution serves around than 5,000 students with more than 7 teaching areas with professors and collaborators highly qualified in order to better serve them.
Certificação Iso 14000
(Fundação de Ensino Octávio Bastos, 2019-06-30) Silva, Tania Sanches da; Bueno, Leonor Cristina; Marcondes, Renata Elizabeth de Alencar; Borsari, Juliana Marques; Costa, Rodrigo Simão da
The purpose of this project is to describe about the company. The choice of this company was made through a large survey, the intention of which was to see how it was initially designed with a view to what the organization does to minimize the harmful effects to the environment caused by its activities ”“ The purpose of this series of standards is to balance the environmental protection and pollution prevention with social and economic needs.
CONSTRUÇÃO DE PROJETOS DE MELHORIAS NA GESTÃO LOGÍSTICA: Crc Comercio de Pneus Ltda. Nova Sylcar
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BSTOS, 2019-06-01) FORTES, Antônio Donizeti; VENÂNCIO, Elaina Cristina Paina; ALMEIDA FILHO, Celso Antunes de; CARVALHO FILHO, Gilberto Peixoto de; NOGUEIRA, Thiago; LUCIANO, André Luís Nogueira; POIATTI, Caique Fernando; BETTI, Mauricio Mapelli; SILVA, Raul Tavares da
This project aims to carry out a field study in the company Nova Sylcar, which was chosen because it is a consolidated company in its area of activity with a strong potential for growth, which provided us with the opportunity to carry out a complete analysis of the company for then point out the points that need improvement. The main focus of the project is to analyze the current situation of the company, seeking to suggest improvements in its area of Logistics Management with a strong focus on optimizing processes. The company gave us full support for the elaboration and implementation of new projects, seeking to relate the different areas of the company to reach new levels of excellence. As a basis for carrying out this project, we had the support of theoretical and practical classes in the following study units: Integrated Logistics taught by professor Elaina Cristina Paina Venâncio, where we had the opportunity to learn about the different processes that occur within the company related to internal and external logistics /transportation, operations and inventory management.
Creative Alpha Startup
(Fundação de Ensino Octávio Bastos, 2019-06-30) Petrozziello, João Victor Varani; Petrozziello, Brunno Henrique Varani; Azevedo, João Lucas de Oliveira Castro; Sousa, Willian Paiva; Coimbra, Tarcísio Pires de; Almeida Filho, Celso Antunes de; Bueno, Leonor Cristina; Carioca, José Márcio; Strobel, Karina; Zani, Mateus Amoedo
In the current scenario of the country, according to Sebrae, one in four companies close in less than two years of startup. This can be due to problems such as lack of knowledge of internal processes, or lack of knowledge of the market in which it operates, or even the difficulty of generating customers who are at the same time profitable, demanding and loyal to the business style.
Creative Alpha Startup
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-04-01) PETROZZIELLO, João Victor Varani; PETROZZIELLO, Brunno Henrique Varani; AZEVEDO, João Lucas de Oliveira Castro; SOUSA, Willian Paiva; COIMBRA, Tarcísio Pires de
In the current scenario in the country, according to Sebrae, one in four companies close in less than two years of startup. This fact can occur due to problems such as lack of knowledge about internal processes, or lack of knowledge of the market in which it operates, or even the difficulty of generating customers that are at the same time profitable, demanding and loyal to the business style. As a result, an exclusive consulting methodology was created that helps companies to be in harmony with their internal processes and also to create products that will generate experience and connectivity with the end customer, be it a product or a service. This startup's mission is to help all companies become a reference in their market, bringing authority, using differentiation, growth3 and innovation techniques. Providing the loyalty of those who contribute to the organization and also of those who enjoy what they have to offer.
Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2019-06-30) Marques, Cananda Maria David; Combi, Franciele; Martins, Heloisa da Silva; Moreira, Paulo Augusto Américo; Guimarães, Thiago Elias Paulino; Silva, Marcelo Alexandre C. da; Mardonado, Erick Jacoboski; Blotta, Fernanda Farnetane; Venancio, Elaina Cristina Paina
The integrated project aims to integrate all the content that was obtained during the classes, either through the educators or the material, and extract the marketing content and its derivatives from the company, analyze, contextualize, thus reaching the final goal.
Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2019-06-30) Julio, Anderson de Almeida; Dias, Bhrayann da Silva; Pereira, Marcela Alves; Rodrigues, Matheus Celestino; Morgado, Oscar dos Santos Marcelino; Cavalari, Otavio Henrique Miguel; Silva, Marcelo Alexandre C. da; Mardonado, Erick Jacoboski; Blotta, Fernanda Farnetane; Venancio, Elaina Cristina Paina
Due to the difficulties in the last company chosen by us, we decided to make about a company widespread in Brazil and worldwide, ADIDAS. Our goal is to develop the skills of each discipline and unite them for the ultimate goal of presenting detailed work on the company.
DIAGNÓSTICO DE MARKETING: ADIDAS DO BRASIL LTDA
(FUNDAÇÃO DE ENSNO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; SILVA, Marcelo Alexandre C. da; VENÂNCIO, Elaina Cristina; JULIO, Anderson de Almeida; DIAS, Bhrayann da Silva; PEREIRA, Marcela Alves; RODRIGUES, Matheus Celestino; MORGADO, Oscar dos Santos Marcelino; CAVALARI, Otavio Henrique Miguel
Due to difficulties in the last company chosen by us, we decided to a company widely spread in Brazil and in the world, ADIDAS. Our aim is to develop the competences of each discipline and unite them for the objective final to present a detailed work about the company
DIAGNÓSTICO DE MARKETING: AREZZO
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; SILVA, Marcelo Alexandre C. da; VENÃNCIO, Elaina Cristina; AGNES, Caio; MORAS, Daiana; ALVES, João Paulo; BERTOLINI, Luis Gustavo; BELCHIOR, Sandro Isaac Marusso
When the theme of the Interdisciplinary Project of this module is presented, which is diagnosis of marketing for a company, we started looking for a company that was interesting to work for, and in this the group decided to choose the company AREZZO&Co among those raised. We work to identify the products, product distribution, target market and segmentation, price base, how the company approaches and treats its customer, and how it performs the sales service to the consumer. Firstly, we started to analyze the company's market, identifying the macro-environment and micro-environment factors, which are uncontrollable factors for the company, such as currency fluctuations and suppliers, items related to the subject Marketing Research by professor Marcelo Alexandre.
DIAGNÓSTICO DE MARKETING: BOMBRIL
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; VENÂNCIO, Elaina Cristina; SANTOS JUNIOR, Jose Alcides dos; STREMEL, Luis Fernando Pacifico
The objective of this project is to carry out a diagnosis of Marketing of the company Bombril, for that will be used the knowledge acquired in the units of study of the 5 semester of the Administration of the UNIFEOB, module of marketing. The criterion used to choose the company was through a major crisis that the company went through, and how it managed to get out of it. Bombril was one of the first Brazilian companies to believe in advertising and to focus on building a brand: with intensive promotions and publicity campaigns broadcast on radio and television. The poster boy for Bombril steel wool, Carlos Moreno, became one of the most remarkable and beloved characters in the history of Brazilian advertising. Bombril is one of those rare cases where the brand's acceptance is so broad that it has become synonymous with a category. The company that once held 90% of the steel wool market in Brazil faced severe financial crises starting in 2002, reaching the brink of bankruptcy.
DIAGNÓSTICO DE MARKETING: CAROL COXINHAS
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick Jacoboski; BLOTTA, Fernanda Farnetane; SILVA, Marcelo Alexandre C. da; VENÃNCIO, Elaina Cristina; SILVA, Ana Carolina Braga Amâncio da; TOSSINI, Brenda; FREITAS, Luís Gustavo; SILVA, Rafael Borges da
This project provided a more comprehensive understanding of how to use traditional and digital marketing in a favorable way, instructing on the market that should be applied, when it should be applied, the prices to be charged and the value of the product or service to the customer. In this way, we chose Carol Coxinhas due to its exponential growth in a short time, the quality of its products and services and the transparency that the company conveys. The study units influenced the critical look and provided the ability to develop and elaborate the project based on the company and understand Carol Coxinhas' position in the market vis-à-vis its competitors. The Digital Marketing unit has proven that it is the most accessible and effective method to promote the brand and products through the media, the best way to communicate directly, clearly and persuasively with the public.
DIAGNÓSTICO DE MARKETING: NETFLIX
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; VENANCIO, Elaina Cristina
The Marketing Diagnosis project aims to understand the need that a company has, to know its market in which it is inserted and its consumers. For the application of this project, the group chose to use the company Netflix for data analysis, since the company is strongly recognized for its excellent work in marketing. To understand the diagnosis of Marketing, it is necessary to consider some points, they are: Market Research, which aims to understand the need to carry out market research so that, with the data and information obtained, it can define strategies that aim at a common objective, and also evaluate strategies, which are in progress, if they are obtaining satisfactory results. Service and Retail Marketing, helps to understand the structure of the business, what are the best actions that the company can take, and how important it is to use the correct means to reach its target audience.
DIAGNÓSTICO DE MARKETING: STARBUCKS
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; SILVA, Marcelo Alexandre C. da; VENÂNCIO, Elaina Cristina; MARQUES, Cananda Maria David; COMBI, Franciele; MARTINS, Heloisa da Silva; MOREIRA, Paulo Augusto Américo; GUIMARÃES, Thiago Elias Paulino
The integrated project aims to integrate all the content that has been obtained during classes, either through educators or material, and extract content from marketing and its derivatives of the company, analyze, contextualize, thus reaching the objective Final. The selection process was a joint decision, the members gave several other examples of companies, the objective was to choose a large company, which somehow has revolutionized the market in which it operates, making its competitors change as well, becoming a benchmark in the market.
A disseminação da energia solar pelo Brasil
(Fundação de Ensino Octávio Bastos, 2019-06-30) Batista, Camila Alves; Araújo, Danilo Henrique Monteiro de; Rossi, Luiz Felipe dos Reis; Ferreira, Luís Gustavo; Ferreira, Richard Martins; Almeida Filho, Celso Antunes de; Bueno, Leonor Cristina; Carioca, José Márcio; Strobel, Karina; Zani, Mateus Amoedo
This project aimed to analyze the relationship between sustainability and business, questioning and bringing solutions about the dissemination of solar energy throughout Brazil, through a new technology, and how an organization, and all those who participate in it, can and should act with based on universal ethical principles in its relations with internal and external customers, society and the environment.
A disseminação da energia solar pelo Brasil
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BSTOS, 2019-04-01) BATISTA, Camila Alves; ARAÚJO, Danilo Henrique Monteiro de; ROSSI, Luiz Felipe dos Reis; FERREIRA, Luís Gustavo; FERREIRA, Richard Martins
The present project sought to analyze the existing relationship between sustainability and business, questioning and bringing solutions about the dissemination of solar energy in Brazil, through a new technology, and how an organization, and all those who participate in it, can and should act with based on universal ethical principles in its relationships with internal and external customers, society and the environment.