Administração 2024.2

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    Benefícios da Lei do Bem relacionados a inovação nas organizações: Cometa Tintas
    (Centro Universitário da Fundação de Ensino Octávio Bastos, 2024-11-30) OLIVEIRA, Beatriz Lima de; SILVA, Gabriel de Carvalho da; LOURENÇO, Maria Eduarda Cassiano; FERREIRA, Paloma da Silva; BARRETO, Radija de Matos; SILVA, Wellington Fortunato Honório; FERREIRA, Carolina Teixeira; PANCINE, Luiz Fernando; MARTIMBIANCO, Mariângela; MARCONDES, Renata Elizabeth de Alencar
    In this study, the analysis focuses on Cometa Tintas, a leading company in the paint and coatings sector that has not yet adopted the Lei do Bem, but is interested in taking advantage of its benefits. The objective is to investigate how the adoption of this legislation could impact the company's risk and return rates, with a focus on improvements in innovation processes and the competitiveness of its products.