Marketing Trimestral 3ª Entrada 2019

Projetos Integrados da Escola de Negócios Online realizados pelos estudantes em cada módulo.

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Projetos Integrados da Escola de Negócios Online realizados pelos estudantes em cada módulo.

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ATUALIZAÇÃO DE VALORES PELO IGP-M NATURA
(Fundação de Ensino Octávio Bastos, 2019-09-30) COSTA, RODRIGO SIMÃO DA; MARCONDES, RENATA ELIZABETH DE ALENCAR; Figueiredo, Adenilson; Silva, Fábio Henrique da; Oliveira, Letícia Regina de; Gonçalvez, Pedro Otávio Gonçalvez
The growth of the Brazilian cosmetics market and aggressive acquisition strategy lead the company to obtain the best result in its history. There was progress also abroad São Paulo- No sector has resisted the Brazilian crisis of recent years as much as the beauty crisis. As much as the economy has run out of steam, cosmetics sales have remained high. For companies that dominate the sector, the Brazilian market was - and remains a money-making machine. Proof of this is the quarterly balance of Natura, the largest cosmetics company in Brazil and fourth largest in the world. In the second quarter, the company's net income grew 109.4% compared to the same period last year, reaching z $ 66.6 million. The result surprised even the analysts, who projected a breakthrough an advance of $ 61.6 million. “All three of our brands (Natura, Aesop and The Body Shop) contributed to a good performance in the quarter,” the company said in its balance sheet release report.