Marketing Trimestral 3ª Entrada 2019
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Projetos Integrados da Escola de Negócios Online realizados pelos estudantes em cada módulo.
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Projetos Integrados da Escola de Negócios Online realizados pelos estudantes em cada módulo.
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Item ATUALIZAÇÃO DE VALORES PELO IGP-M ALFA HOLDINGS S.A.(Fundação de Ensino Octávio Bastos, 2019-09-30) COSTA, RODRIGO SIMÃO DA; MARCONDES, RENATA ELIZABETH DE ALENCAR; SANTOS, STELLA MARIS COSTA; SANTOS, RAQUEL DOSThe objective of this project is to update the figures by the General Market Price Index (IGP-M) of Alfa Holdings S.A.'s net income and shareholders' equity in its last three years. We will also show the main accounting fundamentals applied in this company through the Income Statement (DRE) and its Balance Sheet. Finance fundamentals are applied at the time of updating the figures by the IGP-M, already mentioned above, and how these will be realized through the HP 12C financial calculator, in addition to exposing its main features. At the end of this project, a conclusion is presented on all the subjects that were addressed, their main points and the difficulties encountered in its elaboration.Item ATUALIZAÇÃO DE VALORES PELO IGP-M MAGAZINE LUIZA S.A.(Fundação de Ensino Octávio Bastos, 2019-09-30) COSTA, RODRIGO SIMÃO DA; MARCONDES, RENATA ELIZABETH DE ALENCAR; Morali, Mariane De Cássia MoraliThe Integrated Project was carried out with the objective of expanding the knowledge on updating the net income and equity values of MAGAZINE LUIZA SA, based on the IGP-M. The Fundamentals classes were very important to understand a vision. finance, addressing the objectives and structure of financial management as well as making the optimal financial decisions. The Accounting Fundamentals classes contributed to understand the importance of the purpose of Accounting, which is to ensure the control of managed assets and to provide information on the composition and changes in equity, as well as on the result of the economic activities developed by the entity to achieve its purposes. And it can also be conceptualized as being "the science that studies, records, controls and interprets the facts that occurred in the patrimony of for-profit or non-profit entities". It can be said that the field of application of Accounting is the economic entity administrative, whether or not for profit. While the administrative economic entity is the object of accounting, equity is its field of application.Item ATUALIZAÇÃO DE VALORES PELO IGP-M(Fundação de Ensino Octávio Bastos, 2019-09-30) COSTA, RODRIGO SIMÃO DA; MARCONDES, RENATA ELIZABETH DE ALENCAR; Silva, Lara Cristina da; Yanaguya, José Amauri da Silveira; Alves, Renata RuyThe Industry And Trade Of Cosmetics G. Berjeaut Ltda. was founded in 1969 by Jean-Pierre Berjeaut and current Natura President Antonio Luiz da Cunha Seabra to sell for the purpose of selling personal care products that are produced with natural, high quality and competitively priced formulas. . Capitalized direct selling currently has 250,000 consultants, which sell directly in the 4,500 Brazilian municipalities - among them 20,000 are connected to the network and 5% of the company's total sales are made through the Internet. In the last twelve months, the company Natura accumulated a net profit of R $ 561,59 million - performance superior to the average value of the previous five years (R $ 518,09 million), when the company had an average growth of 2,26%. per annum. Still considering the last twelve months, the company's net revenue totaled R $ 6.50 billion. This sum was higher than the average value of the last five years (R $ 6.05 billion), when Natura's net revenue grew, on average, 2.34% per year. At the closing date of the last consolidated financial statement, Natura's total assets totaled R $ 12.02 billion, while its shareholders' equity totaled R $ 2.70 billion. All these data refer to the individualisation of Natura's financial results, without considering the financial results of its subsidiaries.Item ATUALIZAÇÃO DE VALORES PELO IGP-M(Fundação de Ensino Octávio Bastos, 2019-09-30) COSTA, RODRIGO SIMÃO DA; MARCONDES, RENATA ELIZABETH DE ALENCAR; CIPOLA, FLÁVIO A. A.; SILVA, FLÁVIO DA SILVAThe objective of the project is to update the values, net profits and shareholders 'equity of the last three fiscal years of the company AZUL S.A. The purpose is to update the shareholders' equity and net values based on the IGP-M.Item ATUALIZAÇÃO DE VALORES PELO IGP-M NATURA(Fundação de Ensino Octávio Bastos, 2019-09-30) COSTA, RODRIGO SIMÃO DA; MARCONDES, RENATA ELIZABETH DE ALENCAR; Figueiredo, Adenilson; Silva, Fábio Henrique da; Oliveira, Letícia Regina de; Gonçalvez, Pedro Otávio GonçalvezThe growth of the Brazilian cosmetics market and aggressive acquisition strategy lead the company to obtain the best result in its history. There was progress also abroad São Paulo- No sector has resisted the Brazilian crisis of recent years as much as the beauty crisis. As much as the economy has run out of steam, cosmetics sales have remained high. For companies that dominate the sector, the Brazilian market was - and remains a money-making machine. Proof of this is the quarterly balance of Natura, the largest cosmetics company in Brazil and fourth largest in the world. In the second quarter, the company's net income grew 109.4% compared to the same period last year, reaching z $ 66.6 million. The result surprised even the analysts, who projected a breakthrough an advance of $ 61.6 million. “All three of our brands (Natura, Aesop and The Body Shop) contributed to a good performance in the quarter,” the company said in its balance sheet release report.