Marketing Trimestral 3ª Entrada 2019

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Projetos Integrados da Escola de Negócios Online realizados pelos estudantes em cada módulo.

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Projetos Integrados da Escola de Negócios Online realizados pelos estudantes em cada módulo.

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A MARCA E O CONSUMIDOR COCA-COLA ANDINA
(Fundação de Ensino Octávio Bastos, 2019-09-30) SILVA, MARCELO ALEXANDRE CORREIA DA; BOLZAN, AIMÊ FERREIRA; DIONÍSIO, DIEGO DE SOUZA; ANDRADE, JULIANA C. DE
The brand influences our decisions every day. How consumers think, feel, and most importantly choose which products and services to count on are the key factors to look at. Understand what consumers want and need without them having to express their wishes objectively. With all this, a study of the brand Coca-Cola is done in this project, showing that with a good analysis of people and their social, cultural and their psychic patterns can provide the best choice of products for each group.
ATUALIZAÇÃO DE VALORES PELO IGP-M NATURA
(Fundação de Ensino Octávio Bastos, 2019-09-30) COSTA, RODRIGO SIMÃO DA; MARCONDES, RENATA ELIZABETH DE ALENCAR; Figueiredo, Adenilson; Silva, Fábio Henrique da; Oliveira, Letícia Regina de; Gonçalvez, Pedro Otávio Gonçalvez
The growth of the Brazilian cosmetics market and aggressive acquisition strategy lead the company to obtain the best result in its history. There was progress also abroad São Paulo- No sector has resisted the Brazilian crisis of recent years as much as the beauty crisis. As much as the economy has run out of steam, cosmetics sales have remained high. For companies that dominate the sector, the Brazilian market was - and remains a money-making machine. Proof of this is the quarterly balance of Natura, the largest cosmetics company in Brazil and fourth largest in the world. In the second quarter, the company's net income grew 109.4% compared to the same period last year, reaching z $ 66.6 million. The result surprised even the analysts, who projected a breakthrough an advance of $ 61.6 million. “All three of our brands (Natura, Aesop and The Body Shop) contributed to a good performance in the quarter,” the company said in its balance sheet release report.
ATUALIZAÇÃO DE VALORES PELO IGP-M MAGAZINE LUIZA S.A.
(Fundação de Ensino Octávio Bastos, 2019-09-30) COSTA, RODRIGO SIMÃO DA; MARCONDES, RENATA ELIZABETH DE ALENCAR; Morali, Mariane De Cássia Morali
The Integrated Project was carried out with the objective of expanding the knowledge on updating the net income and equity values of MAGAZINE LUIZA SA, based on the IGP-M. The Fundamentals classes were very important to understand a vision. finance, addressing the objectives and structure of financial management as well as making the optimal financial decisions. The Accounting Fundamentals classes contributed to understand the importance of the purpose of Accounting, which is to ensure the control of managed assets and to provide information on the composition and changes in equity, as well as on the result of the economic activities developed by the entity to achieve its purposes. And it can also be conceptualized as being "the science that studies, records, controls and interprets the facts that occurred in the patrimony of for-profit or non-profit entities". It can be said that the field of application of Accounting is the economic entity administrative, whether or not for profit. While the administrative economic entity is the object of accounting, equity is its field of application.
ATUALIZAÇÃO DE VALORES PELO IGP-M
(Fundação de Ensino Octávio Bastos, 2019-09-30) COSTA, RODRIGO SIMÃO DA; MARCONDES, RENATA ELIZABETH DE ALENCAR; CIPOLA, FLÁVIO A. A.; SILVA, FLÁVIO DA SILVA
The objective of the project is to update the values, net profits and shareholders 'equity of the last three fiscal years of the company AZUL S.A. The purpose is to update the shareholders' equity and net values based on the IGP-M.
ATUALIZAÇÃO DE VALORES PELO IGP-M ALFA HOLDINGS S.A.
(Fundação de Ensino Octávio Bastos, 2019-09-30) COSTA, RODRIGO SIMÃO DA; MARCONDES, RENATA ELIZABETH DE ALENCAR; SANTOS, STELLA MARIS COSTA; SANTOS, RAQUEL DOS
The objective of this project is to update the figures by the General Market Price Index (IGP-M) of Alfa Holdings S.A.'s net income and shareholders' equity in its last three years. We will also show the main accounting fundamentals applied in this company through the Income Statement (DRE) and its Balance Sheet. Finance fundamentals are applied at the time of updating the figures by the IGP-M, already mentioned above, and how these will be realized through the HP 12C financial calculator, in addition to exposing its main features. At the end of this project, a conclusion is presented on all the subjects that were addressed, their main points and the difficulties encountered in its elaboration.
A MARCA E O CONSUMIDOR McDonald’s Corporation
(Fundação de Ensino Octávio Bastos, 2019-09-30) SILVA, MARCELO ALEXANDRE CORREIA DA
This research shows us the transformation of McDonald's into the largest fast service network in the world. The restaurant was founded in 1948, when the two brothers decided to turn their Drive-In into the first McDonald's, with limited menu, Self-Service and Drive-In. Entrepreneur Ray Kroc joined the company as a franchisee in 1955. He then bought the McDonald brothers' restaurant chain and expanded the chain to worldwide. Our work will address the following aspects; customer relationship, digital marketing, social media marketing, market product analysis, innovation and communication strategy. Bringing along its biggest competitor than today is iFood. You order any kind of food anywhere, in all price ranges, and they deliver fast. And today they are almost the same size as McDonald's in Brazil, dueling with each other and their consumers. Part of the success is due to the boldness and marketing strategies competing space for space and the gain of marketing seeking customer loyalty in today's market. .
ATUALIZAÇÃO DE VALORES PELO IGP-M
(Fundação de Ensino Octávio Bastos, 2019-09-30) COSTA, RODRIGO SIMÃO DA; MARCONDES, RENATA ELIZABETH DE ALENCAR; Silva, Lara Cristina da; Yanaguya, José Amauri da Silveira; Alves, Renata Ruy
The Industry And Trade Of Cosmetics G. Berjeaut Ltda. was founded in 1969 by Jean-Pierre Berjeaut and current Natura President Antonio Luiz da Cunha Seabra to sell for the purpose of selling personal care products that are produced with natural, high quality and competitively priced formulas. . Capitalized direct selling currently has 250,000 consultants, which sell directly in the 4,500 Brazilian municipalities - among them 20,000 are connected to the network and 5% of the company's total sales are made through the Internet. In the last twelve months, the company Natura accumulated a net profit of R $ 561,59 million - performance superior to the average value of the previous five years (R $ 518,09 million), when the company had an average growth of 2,26%. per annum. Still considering the last twelve months, the company's net revenue totaled R $ 6.50 billion. This sum was higher than the average value of the last five years (R $ 6.05 billion), when Natura's net revenue grew, on average, 2.34% per year. At the closing date of the last consolidated financial statement, Natura's total assets totaled R $ 12.02 billion, while its shareholders' equity totaled R $ 2.70 billion. All these data refer to the individualisation of Natura's financial results, without considering the financial results of its subsidiaries.
ATUALIZAÇÃO DE VALORES PELO IGP-M NATURA SA
(Fundação de Ensino Octávio Bastos, 2019-09-30) COSTA, .RODRIGO SIMÃO DA; MARCONDES, RENATA ELIZABETH DE ALENCAR; Silvestre, Lucas Vian
Natura is the largest Brazilian cosmetic multinational started in 1969, by Luis Seabra opened its first store in Sao Paulo. It is currently operating in Brazil, Argentina, Chile, Colombia, Mexico and Peru. The balance sheet net result of Dec 31, 2018 and Mar 31, 2019 and the percentage of results, if equity is falling or rising. In the income statement for the year-DRE, shows the year 2016, 2017 and 2018 showing the percentages of the year. Describing what is IGP-M and its utilities and updating the equity values by the value of IGP-M and finding the value of inflation. This is how calculations are calculated on the HP 12c calculator.
A MARCA E O CONSUMIDOR TERRAVERDE
(Fundação de Ensino Octávio Bastos, 2019-09-30) SILVA, MARCELO ALEXANDRE CORREIA DA; Cabral, Ana Paula; Ferreira, Blecker de Menjão; Alonso, Heytor Augusto; Ferreira, Júlia Maria Pereira; Eduardo, Patrick de Mario
The present work is about the analysis of the brand positioning of Jonh Deere and the perception by Terraverde customers, namely the description of the company in question, reporting its location, part of its history and some specifications, its market positioning, customer loyalty, consumer expectations and customer survey. This organized in four parts. In part one, the objective of the work will be addressed. In part two, a description of the company and its logo will be reported. Part three will cover the analysis of brand positioning and customer surveys. In the last part, we will conclude the work itself, reporting the results found by the research. The methodology used was the bibliographic research, enriched with some interviews made directly with brand consumers.
A MARCA E O CONSUMIDOR KNN IDIOMAS ANDRADAS
(Fundação de Ensino Octávio Bastos, 2019-09-30) SILVA, MARCELO ALEXANDRE CORREIA DA; LIMA, JOÂO VICTOR FERNANDES DE
The Integrated Project (PI) of the marketing course proposed an analysis of the positioning of a real company, and the perception of consumers in relation to it. The title of the project is “THE BRAND AND THE CONSUMER”, and in it we must apply the knowledge acquired during the initial classes of the marketing course, focusing on the two main modules seen, namely: CONSUMER BEHAVIOR; and BRAND AND POSITION MANAGEMENT, thus encompassing the theme of the IP. The main task of the INTEGRATED PROJECT is to put into practice the knowledge acquired in class, thus bringing a real experience of a portion of a marketer's daily life, such as business analysis, strategic planning, customer and market research, market analysis. competitors, among many other essential tasks for effective marketing planning. As all practical work has its difficulties, integrated work requires the student to move away from the passive condition of just receiving content, and to apply it cohesively in the project, and as the analysis is done from a real company with active consumers, the work does not work. it is based only on hypotheses and ideals, but on concrete data, analysis and research