Administração Trimestral 2ª Entrada 2020
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Projetos Integrados Online realizados pelos estudantes em cada módulo.
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Projetos Integrados Online realizados pelos estudantes em cada módulo.
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Item Os quatro '' P'' s do Marketing(Fundação de Ensino Octávio Bastos, 2020-06-30) Bernardo, Nathálya Caroline da Silva; Silva, Marcelo Alexandre CorreiaDespite the simplistic view that we have about marketing, it is branched into several areas that grow and change based on new trends. We can mention the marketing of goods, services, events, experiences, people, places, properties, organizations and ideas.Item Os quatro '' P'' s do Marketing(Fundação de Ensino Octávio Bastos, 2020-06-30) Fornazieiro, Grazieli da Silva; Souza, Jaqueline Filgueiras de; Silva, Marcelo Alexandre Correia daIt aims to present the Apple company, its history, vision, mission, customer profile, strategic and restricted view, its performance in the world market and its principles and values. This research aims to audit the information of the company Apple internally and externally, collecting the information in several aspects that contribute to the success or failure of this company.Item Os quatro '' P'' s do Marketing(Fundação de Ensino Octávio Bastos, 2020-06-30) Cruz, Kate Nara Landiva Gonçalves da; Gallo, Julia Micheli; Silva, Marcelo Alexandre Correia daCurrently, marketing has been gaining evidence in the market scenario, where its main objective is to sell a product or, a brand, when done effectively provides fantastic results, marketing can be digital, through brochures, banners, radio advertisements, cars sound, etc., because this way it will have a wider scope, reaching different audiences, but for all this to work and it is necessary to understand the concepts of the 4p of marketing, product, price, square, promotion, where they work as a gear, which needs to work jointly and so the percentage of success will be higher.Item Os quatro '' P'' s do Marketing(Fundação de Ensino Octávio Bastos, 2020-06-30) Oliveira, Eduardo Mendes de; Soss, Gabriela de Lima; Duarte, Jéssica Ronan; Silva, Marcelo Alexandre Correia daIn this project we will approach the company AMBEV, bringing a more in-depth study about the scenarios and marketing plans, thus tracing where the company is currently and where it wants to go.Item Os quatro '' P'' s do Marketing(Fundação de Ensino Octávio Bastos, 2020-06-30) Pianez, Bruno Lago; Silva, Marcelo Alexandre CorreiaThe present work deals with the subjects in the period of the 10th module of the Administration Course, which are Scenario Analysis and Marketing Planning and Management of the Marketing Compound.Item Os quatro '' P'' s do Marketing(Fundação de Ensino Octávio Bastos, 2020-06-30) Gonçalves, Janaina Paula Calió; Buzeli, Juliana Paula Calió; Silva, Marcelo Alexandre Correia daIn this project an analysis will be carried out on the four “P” s of Marketing, that is, the distribution channels (Plaza or Points of Sales), Price, Product and Promotion of the company Poggio Camisaria Ltda, a company active in the clothing market almost thirty years. The company seeks to make fashion with ownership by bringing constant innovations and trends to its customers.Item Os quatro '' P'' s do Marketing(Fundação de Ensino Octávio Bastos, 2020-06-30) Gonçalves, Cassiano José Dallacqua; Mattos Neto, Daniel de; Barini, Lucile Graziela; Silva, Tatiane de Almeida; Silva, Marcelo Alexandre Correia daThe reason for choosing this company (Banco do Brasil) for this PI project, was because it was easy to find information about it, having many references and sources. One of the group members is a company employee. He has tradition in the field in which he operates, being one of the main protagonists of the national economic system. In addition, he operates in many other sectors besides his main activity. Therefore, the decision to speak about this company was based on these reasons. At the present time, the company has a solid financial base, that is, it is practically stable in terms of its position in the market, even with the current crisis in the global health system.Item Os quatro '' P'' s do Marketing(Fundação de Ensino Octávio Bastos, 2020-06-30) Dias, Aline Fernanda Pereira; Hentz, André Luis; Breganhole, Simoni Mesquita; Figueiredo, Vanderson Luiz; Lopes, Yasmin Oliveira; Silva, Alexandre Correia daThe 4 P “s” of Marketing are the 4 most important factors of any business, as we can see: 1. Place or point of sale, 2. Price, 3. Product, 4. Promotion. They are considered as the pillars that support the planning of all types of trade. One of the biggest and most important events for the emergence of marketing was the industrial revolution, with which it was possible to increase the productivity and production of consumer goods in the 18th century.Item Os quatro '' P'' s do Marketing(Fundação de Ensino Octávio Bastos, 2020-06-30) Valentini, Ana Paula; Batista, Elaine Cristinna; Bartolo, Maitê Sanches; Silva, Alexandre Marcelo CorreaThis Integrated Project aims to present and analyze the four Marketing “PIs” (also called “marketing mix” or “marketing mix”), so that in a practical way a better understanding of the elements that compose it . Through a detailed study of a real company, the four basic pillars of any marketing strategy will be conceptualized: Square, Price, Product and Promotion.Item Os quatro '' P'' s do Marketing(Fundação de Ensino Octávio Bastos, 2020-06-30) Silva, Agatha Gomes da; Leite, Fernanda Idesti; Araújo, Lenita Ferreira de; Custódio, Paloma dos Santos; Idesti, Pâmela Roberta; Silva, Marcelo Alexandre Correia daThis project will aim to discuss and demonstrate marketing strategies used by the company Havaianas, of the Alpargatas group. Havaianas is the most well-known brand of rubber sandals in Brazil and in the world, and is currently marketed by more than 160 countries.