Administração Avançado 2º Trimestre 2022-2
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O Projeto Integrado é uma estratégia didática de ensino–aprendizagem cujo objetivo é materializar a interdisciplinaridade entre os saberes abordados durante o curso. Organizados em módulos temáticos, com eixos condutores que integram as unidades de estudo de cada período de oferta. Essas unidades, articuladas, geram o Projeto Integrado (PI) que permite ao estudante colocar em prática as competências que se pretende desenvolver em cada módulo.
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Item Os quatro ''P''s do Marketing: FELIX- Ar Refrigeração LTDA(Fundação de Ensino Octávio Bastos, 2022-07-15) CREMASCO, Gracieli Aparecida; SILVA, Marcelo Alexandre Correia daThe starting point for studying marketing begins with human needs and desires. Among the various needs are food, air, water, clothing, shelter, leisure, education, etc. (KOTHER, 1998).Item Os quatro ''P'' do Marketing: Sansung(Fundação de Ensino Octávio Bastos, 2022-07-15) BRUNELLI, Stéphanie Sanqueta; AMORIELL, Inará Fagundes; SILVA, Marcelo Alexandre Correia daIn this project, the title “The four P's of marketing” will be addressed. It will be talked about SCENARIO ANALYSIS AND MARKETING PLANNING and MARKETING COMPOUND MANAGEMENT.Item Os quatro ''P'' do Marketing: Soufer(Fundação de Ensino Octávio Bastos, 2022-07-14) VIOLA, Luana Possidonio; VIOLA, Vanessa Possidonio; SILVA, Marcelo Alexandre Correia daIn this part of the Integrated Project (IP) the objective of the project must be described, that is, the analysis of the four “P”s of Marketing, that is, the distribution channels (Square or Points of Sale), Price, Product and Promotion.Item Os quatro ''P'' do Marketing: Bombril S. A(Fundação de Ensino Octávio Bastos, 2022-07-14) DOMINCIANO, Aline Corrêa Gouveia; ANGELOTTI, Camila de Freitas Cocenza; DINIZ, Jessyca Maria Ferreira; SILVA, Marcelo Alexandre Correia daWe live in an era with constant, accelerated and intense changes that have great influence and impact on any business, whether small, medium or large. Therefore, it is increasingly necessary for companies to be aware of these changes, whether in consumer, economic, governmental or even competitive behavior, so that they can analyze in detail their positioning in this economic scenario, in order to predict and prevent negative factors from happening. influence them, while highlighting their strengths, and directing their strategies to succeed in this changing environment. It is at this point that scenario analysis and marketing planning are present.Item Os quatro '' P'' do Marketing: Nestlé Brasil LTDA(Fundação de Ensino Octávio Bastos, 2022-07-14) CAMPOS, Joice de Souza Lima; CANDIDO, Naiara Piovesan; MONTANINI, Roberta Ellen; SILVA, Marcelo Alexandre Correia daThe competition between organizations has increased more and more, these companies are increasingly specializing in serving their customers as effectively as possible.Item Os quatro ''P'' do Marketing: Unilever(Fundação de Ensino Octávio Bastos, 2022-07-14) CORREIA, Gabrieli R.; PIRES, Jéssica Fonseca; SANTOS, Joice C. dos Santos; OLIVEIRA, Vinicius H. de; SILVA, Marcelo Alexandre Correia daThe objective of this work is to put into practice the subjects covered in the course. Putting into practice all the didactics acquired in the academic environment, to carry out analyzes in companies that operate in the market offering their products, through marketing strategies to leverage their sales and customer loyalty. And understand how the studied content was applied in the company's strategies and how it is important to highlight the product in the market in front of competitors.Item Os quatro '' P'' do Marketing: O Boticário(Fundação de Ensino Octávio Bastos, 2022-07-14) GRULI, Bruna dos Santos; CAGNANI, Felipe Moura; SANTOS, Iago Oliveira dos; CARVALHO, Maria Carolina; OLIVEIRA, Vitoria Caroline Nogueira de; SILVA, Marcelo Alexandre Correia daThe objective of this project is to apply the four marketing pillars, better known as the 4 “P” s of Marketing, analyzing strategies on how they can be used by the company.Item Os quatro ''P'' do Marketing: Alpargatas S. A(Fundação de Ensino Octávio Bastos, 2022-07-14) LEAL, Nicole Gabriela Baitelo; SANTOS, Selthon Carlos Roberto Vieira dos; SILVA, Marcelo Alexandre Correia daThe project was developed with the aim of expanding our knowledge about Marketing Composite Management and Scenario Analysis and Marketing Planning, through the analysis of the four “P”s of Marketing, that is, the distribution channels (Praça or Points of Sale), Price, Product and Promotion with information from the company Alpargatas S.A.