Administração Avançado 2º Trimestre 2022-2

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O Projeto Integrado é uma estratégia didática de ensino–aprendizagem cujo objetivo é materializar a interdisciplinaridade entre os saberes abordados durante o curso. Organizados em módulos temáticos, com eixos condutores que integram as unidades de estudo de cada período de oferta. Essas unidades, articuladas, geram o Projeto Integrado (PI) que permite ao estudante colocar em prática as competências que se pretende desenvolver em cada módulo.

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    Os quatro ''P'' do Marketing: MC Donalds
    (Fundação de Ensino Octávio Bastos, 2022-07-15) BISCAINO, Juliana Renesto Correa; VERDENACE JÚNIOR, Leandro Marcos; PALHUCA, Rafael F. Pires; SILVA, Marcelo Alexandre Correia da
    This exercise will explore the McDonald's four P's of Marketing through studies in the Scenario Analysis and Marketing Planning, Marketing Mix Management and Life Training Content: Acting Globally to understand your distribution channels, such as Square or Points of Sale, Price, Product and Promotion.
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    Os quatro ''P'' do Marketing: MC Donalds
    (Fundação de Ensino Octávio Bastos, 2022-07-15) PALERMO, Eduardo dos Santos; BATTISTINI, Giovanni; SILVA, Marcelo Alexandre Correia da
    This integrated project will address the 4 Psque Segundo Amaral (2000), would be the product, price, place and promotion as an integrated part of marketing, the 4 Ps was created by the American professor and author Jerome MCCarthy (1978), who taught Marketing at the university Michigan State and authored the book Marketing Basics – An Overview.
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    Os quatro '' P'' do Marketing: Mc Donalds
    (Fundação de Ensino Octávio Bastos, 2022-07-15) SILVA, Maiara Pasquini da; REIS, Gabriely F P dos; VACCARI, Larissa dos S.; VACCARI, Fabricio dos S.; MATOS, Isabela Marciano; SILVA, Marcelo Alexandre Correia da
    Through our work, we aim to present McDonald's, a global company that has the ability to respond quickly to trends, a company that uses marketing and communication tools very well to reinvent itself and stay in the market, analyzing opportunities and threats and with them creating innovation to anticipate and see possibilities or needs in the future.