Administração Avançado 2º Trimestre 2022-2

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O Projeto Integrado é uma estratégia didática de ensino–aprendizagem cujo objetivo é materializar a interdisciplinaridade entre os saberes abordados durante o curso. Organizados em módulos temáticos, com eixos condutores que integram as unidades de estudo de cada período de oferta. Essas unidades, articuladas, geram o Projeto Integrado (PI) que permite ao estudante colocar em prática as competências que se pretende desenvolver em cada módulo.

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Subject: search.filters.subject.Cosméticos

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    Os quatro ''P'' do Marketing: Matita Maquiagens
    (Fundação de Ensino Octávio Bastos, 2022-07-15) AMÂNCIO, Eduardo V; GOUVEIA, Jaqueline D.; SILVA, Marcelo Alexandre Correia da
    This project aims to present an analysis of the marketing mix of a real company, and for this, the work was divided into two parts, the analysis of scenarios and marketing planning and management of the marketing mix.
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    Os quatro '' P'' do Marketing: Natura Cosméticos S.A.
    (Fundação de Ensino Octávio Bastos, 2022-07-15) GONÇALVES, Clenilton Santos; GONÇALVES, Cristiane Freire; FERNANDES, Fabiano Canelhas; FRANCIOLI, Giovanna de Cassia; PAULINO, Rafane Marques; SILVA, Marcelo Alexandre Correia da
    The present work aims to understand the evolution of the concept of the four “P”s of Marketing that permeates consumer relations with the current, more conscious, increasingly demanding consumer regarding the quality of the products they consume, and the presentation of possible competitive strategies that companies can use to achieve a favorable positioning in the market, becoming competitive and profitable while maintaining its essence.
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    Os quatro ''P '' do Marketing: Natura
    (Fundação de Ensino Octávio Bastos, 2022-07-14) CUNHA, Amanda C. S.; BUZATTO, Letícia; SILVA, Marcelo Alexandre Correia da
    Natura is a Brazilian company that completes its 53 years on August 28, 2022, it is a company in which it manufactures and distributes cosmetics, fragrances and personal hygiene products, always thinking about everyone's well-being. The same company that started with a physical store but over time began to work with door-to-door sales so that everyone knew their products.
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    Os quatro '' P'' do Marketing: Amazon
    (Fundação de Ensino Octávio Bastos, 2022-07-14) COSTA, Ingrid Gomes da; FIAMENGHI, Larissa Ap. F.; CAMACHO, Renan Carvalho e; FONSECA, Wellington; TEIXEIRA, Wellinton Luis de O.; SILVA, Marcelo Alexandre Correia da
    This Integrated Project aims to address the AMAZON company, presenting and analyzing the four “P”s of Marketing (also called “marketing mix” or “marketing mix”), so that in a practical way you can obtain a better understanding of the elements that compose it. Through a detailed study of a real company, the four basic pillars of any marketing strategy will be conceptualized: Place, Price, Product and Promotion.
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    Os quatro '' P'' do Marketing: O Boticário
    (Fundação de Ensino Octávio Bastos, 2022-07-14) GRULI, Bruna dos Santos; CAGNANI, Felipe Moura; SANTOS, Iago Oliveira dos; CARVALHO, Maria Carolina; OLIVEIRA, Vitoria Caroline Nogueira de; SILVA, Marcelo Alexandre Correia da
    The objective of this project is to apply the four marketing pillars, better known as the 4 “P” s of Marketing, analyzing strategies on how they can be used by the company.