Administração Avançado 2º Trimestre 2022-2

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O Projeto Integrado é uma estratégia didática de ensino–aprendizagem cujo objetivo é materializar a interdisciplinaridade entre os saberes abordados durante o curso. Organizados em módulos temáticos, com eixos condutores que integram as unidades de estudo de cada período de oferta. Essas unidades, articuladas, geram o Projeto Integrado (PI) que permite ao estudante colocar em prática as competências que se pretende desenvolver em cada módulo.

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Author: search.filters.author.SILVA, Marcelo Alexandre Correia daSubject: search.filters.subject.vendas

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    Os quatro '' P'' do Marketing: Natura Cosméticos S.A.
    (Fundação de Ensino Octávio Bastos, 2022-07-15) GONÇALVES, Clenilton Santos; GONÇALVES, Cristiane Freire; FERNANDES, Fabiano Canelhas; FRANCIOLI, Giovanna de Cassia; PAULINO, Rafane Marques; SILVA, Marcelo Alexandre Correia da
    The present work aims to understand the evolution of the concept of the four “P”s of Marketing that permeates consumer relations with the current, more conscious, increasingly demanding consumer regarding the quality of the products they consume, and the presentation of possible competitive strategies that companies can use to achieve a favorable positioning in the market, becoming competitive and profitable while maintaining its essence.
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    Os quatro ''P'' do Marketing: Nestlé
    (Fundação de Ensino Octávio Bastos, 2022-07-14) VIEIRA, George Wilson; BERTHEIM, Gustavo Endrigo Costa; GULARTE, Thiago da Silva; SILVA, Marcelo Alexandre Correia da
    The objective of this project is to improve and put into practice the learning acquired during the quarter, focusing on the four "P"s of marketing, which are the distribution channels (place or points of sale, product, price and promotion of the Nestlé company, which is in the food industry). and also drinks that has products in the most varied markets, from food for children and medical items and even food for pets.
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    Os quatro ''P'' do Marketing: Bombril S. A
    (Fundação de Ensino Octávio Bastos, 2022-07-14) DOMINCIANO, Aline Corrêa Gouveia; ANGELOTTI, Camila de Freitas Cocenza; DINIZ, Jessyca Maria Ferreira; SILVA, Marcelo Alexandre Correia da
    We live in an era with constant, accelerated and intense changes that have great influence and impact on any business, whether small, medium or large. Therefore, it is increasingly necessary for companies to be aware of these changes, whether in consumer, economic, governmental or even competitive behavior, so that they can analyze in detail their positioning in this economic scenario, in order to predict and prevent negative factors from happening. influence them, while highlighting their strengths, and directing their strategies to succeed in this changing environment. It is at this point that scenario analysis and marketing planning are present.
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    Os quatro '' P'' do Marketing: Nestlé Brasil LTDA
    (Fundação de Ensino Octávio Bastos, 2022-07-14) CAMPOS, Joice de Souza Lima; CANDIDO, Naiara Piovesan; MONTANINI, Roberta Ellen; SILVA, Marcelo Alexandre Correia da
    The competition between organizations has increased more and more, these companies are increasingly specializing in serving their customers as effectively as possible.