Administração Avançado 2º Trimestre 2022-2

Permanent URI for this collectionhttp://192.168.2.158:4000/handle/prefix/3216

O Projeto Integrado é uma estratégia didática de ensino–aprendizagem cujo objetivo é materializar a interdisciplinaridade entre os saberes abordados durante o curso. Organizados em módulos temáticos, com eixos condutores que integram as unidades de estudo de cada período de oferta. Essas unidades, articuladas, geram o Projeto Integrado (PI) que permite ao estudante colocar em prática as competências que se pretende desenvolver em cada módulo.

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Now showing 1 - 20 of 35

Os quatro '' P'' do Marketing: Eletrobras
(Fundação de Ensino Octávio Bastos, 2022-06-14) MENATO, Carlos Alexandre; MENEGON, Michel Sardeli; SOARES, Bruno Tobias; TAVARES, Leonardo José; SILVA, Marcelo Alexandre Correia da
Since its inception, the company has been subject to changing market conditions and requires constant adaptation to succeed. They need to be aware of changes and new opportunities that arise in the market, update and review their knowledge and strategies, as they are part of an increasingly competitive environment where the need for constant progress is paramount to maintain profitability.
Os quatro '' P'' do Marketing: Coca - Cola
(Fundação de Ensino Octávio Bastos, 2022-07-14) SILVA, MARESSA L.; SILVÉRIO, PATRÍCIA A.; NOGUEIRA, PEDRO L. D.; MARTIN, TALIANE R. N.; LIMA, VITÓRIA M. DE; SILVA, Marcelo Alexandre Correia da
The theme of this work is “THE FOUR “P”s OF MARKETING”, where the purpose is to analyze the distribution channels, price, product and promotion of a real company.
Os quatro ''P'' do Marketing: Alpargatas S.A. (Havaianas)
(Fundação de Ensino Octávio Bastos, 2022-07-14) REIS, Diana Cássia dos; SILVA, Elen Cristina de C.; BASSO, José Alexandre; SILVA, Marcelo Alexandre Correia da
In this integrated project, we will outline a theme related to the Four “P”s of Marketing that is widely disseminated in both national and international companies as well as small and large companies. We will approach in the world of marketing the analysis of scenarios and marketing planning as opportunities and threats that companies can have and also show the differential through the innovation that the company can obtain it.
Os quatro ''P'' do Marketing: Ideal Supermercados
(Fundação de Ensino Octávio Bastos, 2022-07-14) FABIANO, Jose Antonio; MOREIRA, Wellington Eugenio; SILVA, Marcelo Alexandre Correia da
In this Integrated Project (IP) we will present an analysis of the Marketing, that is, the distribution channels (Square or Points of Sale), Price, Product and Promotion.
Os quatro ''P'' do Marketing: Nestlé
(Fundação de Ensino Octávio Bastos, 2022-07-14) VIEIRA, George Wilson; BERTHEIM, Gustavo Endrigo Costa; GULARTE, Thiago da Silva; SILVA, Marcelo Alexandre Correia da
The objective of this project is to improve and put into practice the learning acquired during the quarter, focusing on the four "P"s of marketing, which are the distribution channels (place or points of sale, product, price and promotion of the Nestlé company, which is in the food industry). and also drinks that has products in the most varied markets, from food for children and medical items and even food for pets.
Os quatro ''P '' do Marketing: Natura
(Fundação de Ensino Octávio Bastos, 2022-07-14) CUNHA, Amanda C. S.; BUZATTO, Letícia; SILVA, Marcelo Alexandre Correia da
Natura is a Brazilian company that completes its 53 years on August 28, 2022, it is a company in which it manufactures and distributes cosmetics, fragrances and personal hygiene products, always thinking about everyone's well-being. The same company that started with a physical store but over time began to work with door-to-door sales so that everyone knew their products.
Os quatro '' P'' do Marketing: Henrika Semi Jóias
(Fundação de Ensino Octávio Bastos, 2022-07-14) XAVIER, Nicole Adriano; XAVIER, Julia Adriano; SILVA, Marcelo Alexandre Correia da
A company has the vision of acting in the market, defining company policies, products and services, price differentiation, promotion plans and sales channels. Our differential is service, promotions, but our goal is customer loyalty.
Os quatro ''P'' do Marketing: Unilever
(Fundação de Ensino Octávio Bastos, 2022-07-14) CORREIA, Gabrieli R.; PIRES, Jéssica Fonseca; SANTOS, Joice C. dos Santos; OLIVEIRA, Vinicius H. de; SILVA, Marcelo Alexandre Correia da
The objective of this work is to put into practice the subjects covered in the course. Putting into practice all the didactics acquired in the academic environment, to carry out analyzes in companies that operate in the market offering their products, through marketing strategies to leverage their sales and customer loyalty. And understand how the studied content was applied in the company's strategies and how it is important to highlight the product in the market in front of competitors.
Os quatro ''P'' do Marketing: Soufer
(Fundação de Ensino Octávio Bastos, 2022-07-14) VIOLA, Luana Possidonio; VIOLA, Vanessa Possidonio; SILVA, Marcelo Alexandre Correia da
In this part of the Integrated Project (IP) the objective of the project must be described, that is, the analysis of the four “P”s of Marketing, that is, the distribution channels (Square or Points of Sale), Price, Product and Promotion.
Os quatro '' P'' do Marketing: Nestlé Brasil LTDA
(Fundação de Ensino Octávio Bastos, 2022-07-14) CAMPOS, Joice de Souza Lima; CANDIDO, Naiara Piovesan; MONTANINI, Roberta Ellen; SILVA, Marcelo Alexandre Correia da
The competition between organizations has increased more and more, these companies are increasingly specializing in serving their customers as effectively as possible.
Os quatro '' P'' do Marketing: Pack Bag Embalagens
(Fundação de Ensino Octávio Bastos, 2022-07-14) SILVA, Julierme Lohan Gonçalves; OLIVEIRA, Adriano da Silva; SILVA, Marcelo Alexandre Correia da
The company's strategic positioning encompasses all points from markets to be reached as well as what the company's purpose is and what it wants to achieve in relation to its target audience. Define what impression you will make to attract your customers.
Os quatro '' P'' do Marketing: Natura
(Fundação de Ensino Octávio Bastos, 2022-07-14) MARQUES, Brena Rodrigues; MACEDO, Cesar Augusto; QUIOQUETE, Damaris Gabriele Donizete; SANTOS JÚNIOR, José Arnaldo dos; CANELA, Sirlei Passoni; SILVA, Marcelo Alexandre Correia da
In our integrated project, we will discuss the four Marketing "P's'' of the Natura company, which we chose for the development of this project, describing the company, from its foundation to the present day, showing its achievements and innovations for meet customers' requirements.
Os quatro '' P'' do Marketing: Pet Fullness
(Fundação de Ensino Octávio Bastos, 2022-07-14) PAVAN, Gabriella; TRENTIN, João Pedro Leal; SILVA, Marcelo Alexandre Correia da
The objective of this Integrated Project is to enunciate the four P's of Marketing, that is, the distribution channels (Square or Points of Sale), Price, Product and Promotion, analyzing them with the purpose of helping the company to make better decisions, structuring strategies that contribute to positive results. , so that the brand is consolidated in the minds of consumers.
Os quatro ''P'' do Marketing: Soufer Industrial LTDA
(Fundação de Ensino Octávio Bastos, 2022-07-14) TEOFILO, Franciane P. N. Luiz; SILVA, Letícia Stivanin Spinosa; ARAUJO, Maria Victória Vallim; RAMOS, Verônica Cristina; SILVA, Marcelo Alexandre Correia da
The 4ps of Marketing, also known as Marketing Mix, is composed of: product (everything that is offered to the customer), price (in addition to price, the positioning of value), place (distribution) and promotion (dissemination). These 4 pillars of marketing serve to help make better decisions for the company. Soufer Industrial uses these techniques to continue growing in the market.
Os quatro '' P'' do Marketing: Nipônica Toyota
(Fundação de Ensino Octávio Bastos, 2022-07-14) ARAÚJO, Hélio E. de; GUIMARÂES, Flávia; SILVA, Marcelo Alexandre Correia da
In this work, the team will carry out an analysis of management and marketing strategies used in Japanese Toyota, in order to better shine in the market and better business and also relate administrative management with the threats and opportunities of the market.
Os quatro '' P'' do Marketing: Amazon
(Fundação de Ensino Octávio Bastos, 2022-07-14) COSTA, Ingrid Gomes da; FIAMENGHI, Larissa Ap. F.; CAMACHO, Renan Carvalho e; FONSECA, Wellington; TEIXEIRA, Wellinton Luis de O.; SILVA, Marcelo Alexandre Correia da
This Integrated Project aims to address the AMAZON company, presenting and analyzing the four “P”s of Marketing (also called “marketing mix” or “marketing mix”), so that in a practical way you can obtain a better understanding of the elements that compose it. Through a detailed study of a real company, the four basic pillars of any marketing strategy will be conceptualized: Place, Price, Product and Promotion.
Os quatro '' P'' do Marketing: Google
(Fundação de Ensino Octávio Bastos, 2022-07-14) COSTA, Heitor do Vigo; REIS, Izabela Ferreira dos; VICENTE, Mayara da Silva; SILVA, Pedro Henrique Bordão da; SILVA, Marcelo Alexandre Correia da
The purpose of this work will be to develop analyzes on the four “P”s of Marketing, that is, the distribution channels (Square or Points of Sale), Price, Product and Promotion. Based on the study of the multinational company Google.
Os quatro ''P'' do Marketing: Bombril S. A
(Fundação de Ensino Octávio Bastos, 2022-07-14) DOMINCIANO, Aline Corrêa Gouveia; ANGELOTTI, Camila de Freitas Cocenza; DINIZ, Jessyca Maria Ferreira; SILVA, Marcelo Alexandre Correia da
We live in an era with constant, accelerated and intense changes that have great influence and impact on any business, whether small, medium or large. Therefore, it is increasingly necessary for companies to be aware of these changes, whether in consumer, economic, governmental or even competitive behavior, so that they can analyze in detail their positioning in this economic scenario, in order to predict and prevent negative factors from happening. influence them, while highlighting their strengths, and directing their strategies to succeed in this changing environment. It is at this point that scenario analysis and marketing planning are present.
Os quatro ''P'' do Marketing: Nubank
(Fundação de Ensino Octávio Bastos, 2022-07-14) SILVA, Jéssica Aparecida Figueiredo da; SILVA, Marcelo Alexandre Correia da
This Integrated Project will deal with the company NUBANK, which has content on Scenario Analysis and marketing planning and Management of the Marketing Compound.
Os quatro '' P'' do Marketing: O Boticário
(Fundação de Ensino Octávio Bastos, 2022-07-14) GRULI, Bruna dos Santos; CAGNANI, Felipe Moura; SANTOS, Iago Oliveira dos; CARVALHO, Maria Carolina; OLIVEIRA, Vitoria Caroline Nogueira de; SILVA, Marcelo Alexandre Correia da
The objective of this project is to apply the four marketing pillars, better known as the 4 “P” s of Marketing, analyzing strategies on how they can be used by the company.