Administração Avançado 2º Trimestre 2022-2

Permanent URI for this collectionhttp://192.168.2.158:4000/handle/prefix/3216

O Projeto Integrado é uma estratégia didática de ensino–aprendizagem cujo objetivo é materializar a interdisciplinaridade entre os saberes abordados durante o curso. Organizados em módulos temáticos, com eixos condutores que integram as unidades de estudo de cada período de oferta. Essas unidades, articuladas, geram o Projeto Integrado (PI) que permite ao estudante colocar em prática as competências que se pretende desenvolver em cada módulo.

Browse

Search Results

Now showing 1 - 10 of 35
  • No Thumbnail Available
    Item
    Os quatro ''P'' do Marketing: Netflix
    (Fundação de Ensino Octávio Bastos, 2022-07-15) PASSOS, Maria Isabela de Souza; CAMPOS, Beatriz Barella; GREGÓRIO, Marcelo Silva; SILVA, Marcelo Alexandre Correa da
    In this integrated project we chose the company Netflix, which was founded in 1997 by Reed Hastings and Marc Randolph. We will talk about scenario analysis and marketing planning, opportunities and threats, the differential through innovation, management of the marketing mix, the four "P"s of marketing, case study and finally the training content for life, where we will talk about biodiversity and make an explanatory video.
  • No Thumbnail Available
    Item
    Os quatro ''P'' do Marketing: MC Donalds
    (Fundação de Ensino Octávio Bastos, 2022-07-15) BISCAINO, Juliana Renesto Correa; VERDENACE JÚNIOR, Leandro Marcos; PALHUCA, Rafael F. Pires; SILVA, Marcelo Alexandre Correia da
    This exercise will explore the McDonald's four P's of Marketing through studies in the Scenario Analysis and Marketing Planning, Marketing Mix Management and Life Training Content: Acting Globally to understand your distribution channels, such as Square or Points of Sale, Price, Product and Promotion.
  • No Thumbnail Available
    Item
    Os quatro ''P''s do Marketing: FELIX- Ar Refrigeração LTDA
    (Fundação de Ensino Octávio Bastos, 2022-07-15) CREMASCO, Gracieli Aparecida; SILVA, Marcelo Alexandre Correia da
    The starting point for studying marketing begins with human needs and desires. Among the various needs are food, air, water, clothing, shelter, leisure, education, etc. (KOTHER, 1998).
  • No Thumbnail Available
    Item
    Os quatro '' P'' s do Marketing: Volkswagen
    (Fundação de Ensino Octávio Bastos, 2022-07-15) PINAFFI, Cintia Fernanda; SILVA, Marcelo Alexandre Correia da
    The 4 Ps of Marketing represent the four pillars of a Price, Product, Place and Promotion strategy. They define how the brand will reach its target audience and position itself in the market to achieve its goals.
  • No Thumbnail Available
    Item
    Os quatro '' P'' do Marketing: Cacau Show
    (Fundação de Ensino Octávio Bastos, 2022-07-15) JACOB, Camila Ragazoni; SILVA, Marcelo Alexandre Correia da
    Marketing is constantly changing and new terms and strategies are emerging that shape the market. Adapting your business is key to keeping it active. With that, thinking of an efficient marketing strategy these days is the 4 Ps of marketing.
  • No Thumbnail Available
    Item
    Os quatro '' P'' do Marketing: Magazine Luiza S.A.
    (Fundação de Ensino Octávio Bastos, 2022-07-15) OLIVEIRA, Elen Cristine dos Santos Costa; HONORATO, Paulo Sérgio; SILVA, Marcelo Alexandre Correia da
    In this project of Unifeob's 5th Administration module, it aims to deepen knowledge about the four Ps of Marketing, namely products, prices, places and promotion.
  • No Thumbnail Available
    Item
    Os quatro ''P'' do Marketing: MC Donalds
    (Fundação de Ensino Octávio Bastos, 2022-07-15) PALERMO, Eduardo dos Santos; BATTISTINI, Giovanni; SILVA, Marcelo Alexandre Correia da
    This integrated project will address the 4 Psque Segundo Amaral (2000), would be the product, price, place and promotion as an integrated part of marketing, the 4 Ps was created by the American professor and author Jerome MCCarthy (1978), who taught Marketing at the university Michigan State and authored the book Marketing Basics – An Overview.
  • No Thumbnail Available
    Item
    Os quatro ''P'' do Marketing: Matita Maquiagens
    (Fundação de Ensino Octávio Bastos, 2022-07-15) AMÂNCIO, Eduardo V; GOUVEIA, Jaqueline D.; SILVA, Marcelo Alexandre Correia da
    This project aims to present an analysis of the marketing mix of a real company, and for this, the work was divided into two parts, the analysis of scenarios and marketing planning and management of the marketing mix.
  • No Thumbnail Available
    Item
    Os quatro '' P'' do Marketing: Mc Donalds
    (Fundação de Ensino Octávio Bastos, 2022-07-15) SILVA, Maiara Pasquini da; REIS, Gabriely F P dos; VACCARI, Larissa dos S.; VACCARI, Fabricio dos S.; MATOS, Isabela Marciano; SILVA, Marcelo Alexandre Correia da
    Through our work, we aim to present McDonald's, a global company that has the ability to respond quickly to trends, a company that uses marketing and communication tools very well to reinvent itself and stay in the market, analyzing opportunities and threats and with them creating innovation to anticipate and see possibilities or needs in the future.
  • No Thumbnail Available
    Item
    Os quatro ''P'' do Marketing: Ambev
    (Fundação de Ensino Octávio Bastos, 2022-07-15) SANTOS, Alline Ribeiro Gil Ferraz dos; LUCCA, Fabricio Scalon de; DALCIN, Thais Ferreira; SILVA, Marcelo Alexandre Correia da
    In this project we will talk about the four “P”s of Marketing, working in the company Ambev, that is, we will analyze its distribution channels. We will analyze the products of this company and talk about its price and how the marketing processes of this company are carried out, in the sense of promotions carried out and the distribution of knowledge of its product to the consumer public. We will analyze all the processes that involve marketing, from the creation of the product, to the sale price and also how it is distributed and recognized by consumers.