Administração 2018.1
Permanent URI for this collectionhttp://192.168.2.158:4000/handle/prefix/200
Projetos Integrados da Escola de Negócios Presencial realizados pelos estudantes em cada módulo.
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Projetos Integrados da Escola de Negócios Presencial realizados pelos estudantes em cada módulo.
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Item Análise e Diagnóstico de Estrutura de Recursos Humanos da Empresa(Fundação de Ensino Octávio Bastos, 2018-06-30) Mauricio, Mariana Lopes; Silveira, Alessandra Roberta da; Doval, Danilo Morais; Rodrigues, Danielle; Bueno, Leonor Cristina; Carioca, José MárcioHuman Resource Management, People Management, Strategic Human Resource Management or Human Resource Management, is the application of a set of knowledge, skills, attitudes and values, aimed at managing people's relationships with the organization. This management has become a fundamental process in the growth of organizations, pursuing as its basic objective the alignment of HR policies with the organization's strategy. Within a company, this “system” drives others, as it deals with people's primary needs, in which they push the individual to the other stages of the motivational pyramid. Beyond the financial aspect, people want challenges, they want to be recognized, they need to be valued, they want to be rewarded for their results, they aspire to careers. Achieving the excellence of this concept requires that the three areas are in balance - Economic, Social and Environmental - the “tripod” of sustainability.Item APRESENTAÇÃO TÉCNICA SOBRE RELAÇÃO SOCIAL E AMBIENTAL DE UMA EMPRESA(Fundação de Ensino Octávio Bastos, 2018-06-30) Silva, Bruna Luzia da; Mendes, Fábio Junio Moreira; Souza, Franciele da Costa; Rosa, Izabela Cristina Pereira; Santos, João Pedro Gomes dos; Freitas, Natália do Couto; Menardi, Márcio Ângelo; Marcondes, Renata E. de Alencar; Zani, Mateus Amoedo; Almeida Filho, Celso Antunes de; Carioca, José MárcioThe theme designating for the realization of this project was sustainability, "a term used to redefine human actions and activities that has the principle of meeting the present needs of human beings, without compromising the future of the next generations." Sustainability is related to economic and material development without harming the environment, making wise use of natural resources to sustain them in the future. (Dias, 2004-2018).Item APRESENTAÇÃO TÉCNICA SOBRE RELAÇÃO SOCIAL E AMBIENTAL DE UMA EMPRESA(Fundação de Ensino Octávio Bastos, 2018-06-30) Fernandes, Arthur Henrique Dias; Boldrin, Douglas Henrique Costa; Oliveira, Guilherme Mariano de; Imafuku, Leonardo Correa; Spindola, João Victor Rubbo; Menardi, Márcio Ângelo; Marcondes, Renata E. de Alencar; Zani, Mateus Amoedo; Almeida Filho, Celso Antunes de; Carioca, José MárcioOur Integrated Project aims to introduce the company APTIV Pinhal and its main actions in the areas of social, economic and environmental sustainability, showing how it deals with its internal and external problems. We will address the ways in which the company deals with the society around it, especially with the population directly affected by its activities, being employees or close residents. We will report on the company using the learning from each unit of study.Item APRESENTAÇÃO TÉCNICA SOBRE RELAÇÃO SOCIAL E AMBIENTAL DE UMA EMPRESA(Fundação de Ensino Octávio Bastos, 2018-06-30) Rosendo, Alexssandro Barbosa; Gonçalves, Bruno Marcel Ribeiro; Custodio, Paloma dos Santos; Lima, Paula Venâncio de; Menardi, Márcio Ângelo; Marcondes, Renata E. Alencar; Zani, Mateus Amoedo; Almeida Filho, Celso Antunes de; Carioca, José MárcioThis paper aims to analyze the social, economic and environmental part of the company CBL Lamination Brazilian Copper located in São João da Boa Vista - SP, located in the industrial district. In the social part, in relation to the study unit The Labor Relations in Contemporary Society, we will investigate the external issues of the company in the city where it is located and in the region where it is located. Based on the Human Behavior in Organizations study unit we will analyze what each individual is like within their internal and external company relationships.Item APRESENTAÇÃO TÉCNICA SOBRE RELAÇÃO SOCIAL E AMBIENTAL DE UMA EMPRESA(Fundação de Ensino Octávio Bastos, 2018-06-30) Vilas Boas, Lavìnia; Parmezani, Luana; Lopes, Noely; Teixeira, Paulo Octávio; Zani, Rafaela Monteiro; Menardi, Márcio Ângelo; Marcondes, Renata E. de Alencar; Zani, Mateus Amoedo; Almeida Filho, Celso Antunes de; Carioca, José MárcioThis document presents an interdisciplinary project developed by students of the first administration module, in order to make a sustainable analysis of the company Itaiquara Alimentos SA, in Tapiratiba, which was chosen because it is one of the largest sugar industries in Brazil, and operates in the field. for over 100 years. The objectives were to analyze how the company deals with the internal society, the external, the environment and financially.Item APRESENTAÇÃO TÉCNICA SOBRE RELAÇÃO SOCIAL E AMBIENTAL DE UMA EMPRESA(Fundação de Ensino Octávio Bastos, 2018-06-30) Fostinoni, Brenda Ramiro; Scapin, Bruno Miqueleto; Bortoluci, Diego Otávio; Melo, Eduardo Henrique; Muniz, Gabriele de Souza; Marques, João César Fontes; Magalhães, Lavínia Helen; Menardi, Márcio Ângelo; Marcondes, Renata E. de Alencar; Zani, Mateus Amoedo; Almeida Filho, Celso Antunes de; Carioca, José MárcioSustainability is a word that stands out today in large commercial and industrial centers, in this paper we will talk a lot about this subject, particularly in the company Liderkraft Embalagens LTDA, which is located in the city of Aguaí-SP. In addition to sustainability, we will also discuss the management system of this company, its environmental concern, the planning of creating a plan to enable, achieve a certain objective and the survey of characteristics that make up the structural and relational reality of the company. Our main focus is to show a little more about the daily life inside the company, where we will try to demonstrate as much as possible the work environment as: relationship between employees, entrepreneur's look, production system, logistics and their concern for the environment.Item APRESENTAÇÃO TÉCNICA SOBRE RELAÇÃO SOCIAL E AMBIENTAL DE UMA EMPRESA(Fundação de Ensino Octávio Bastos, 2018-06-30) Gorkos, Anna Maria Pastorio; Paiva, Gabriel Reis Vieira Fernandes de; Carvalho, João Guilherme de; Anselmo, Josiane Cristina; Oliveira, Priscila de Fátima Buzatto; Angeline, Rafaela C. dos Santos; Menardi, Márcio Ângelo; Marcondes, Renata E. de Alencar; Zani, Mateus Amoedo; Almeida Filho, Celso Antunes de; Carioca, José MárcioThis project aims to relate the subjects studied through what was observed about sustainability within the Paulispell company. Paulispell was chosen because according to sources and considering that it is not a large company, she would welcome us and would be willing to participate in our interview.Item APRESENTAÇÃO TÉCNICA SOBRE RELAÇÃO SOCIAL E AMBIENTAL DE UMA EMPRESA(Fundação de Ensino Octávio Bastos, 2018-06-30) Rezende, Andriel de Oliveira; Costa, Maria Elisa Alves da; Silva, Marisa Graziela da; Valente, Vinícius de Brito; Menardi, Márcio Ângelo; Marcondes, Renata E.de Alencar; Zani, Mateus Amoedo; Almeida Filho, Celso Antunes de; Carioca, José MárcioThe objective of this project is to verify if the chosen company in question is sustainable. Several areas of study were designed for this verification. We chose this company (hutchinson) because it is a multinational company recognized for the quality of its products. One of these recognitions was on April 18 in the city of Campinas, where Honda Automóveis do Brasil ltda, gives HBA the certificate of outstanding quality in the Honda Way program. In addition the company employs hundreds of people and helps the lives of many of them, this company contributes to the growth of the city aiming at the welfare of its employees and city dwellers, not harming the environment and caring for the safety of all.Item APRESENTAÇÃO TÉCNICA SOBRE RELAÇÃO SOCIAL E AMBIENTAL DE UMA EMPRESA(Fundação de Ensino Octávio Bastos, 2018-06-30) Brun, Cristiane; Candido, Fernando; Silva, Rosiemeire; Almeida, Tamirez; Lopes, Thaís; Gustavo, Valter; Menardi, Márcio Ângelo; Marcondes, Renata E. de Alencar; Zani, Mateus Amoedo; Almeida Filho, Celso Antunes de; Carioca, José MárcioThis paper aims to present the company Solbras, exposing its Social, Environmental and Economic Responsibility. Analyzing the sustainability development of a company, based on all knowledge acquired in the classroom.Item APRESENTAÇÃO TÉCNICA SOBRE RELAÇÃO SOCIAL E AMBIENTAL DE UMA EMPRESA(Fundação de Ensino Octávio Bastos, 2018-06-30) Mauch, Anelise; Peregrino, Larissa; Costa, Lilian Mara; Sousa, Maiara Daniele de; Sousa, Marcele Fernanda de; Manzano, Yanka Tavares; Menardi, Márcio Ângelo; Marcondes, Renata E. de Alencar; Zani, Mateus Amoedo; Almeida Filho, Celso Antunes deThis paper discusses corporate sustainability, that is, a group of actions that aims attention to the environment and the development of society, adopting ethical, responsible and practical attitudes that promote their economic growth without degrading the environment and the social environment. Therefore, this project concerns social, environmental and economic responsibility. The aim of this paper is to evaluate organizational behavior, highlighting sustainable development.Item Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2018-06-30) Gusmão, Ana Carolina Lemes; Pereira, Letícia Rodrigues; Pirinoto, Maurício Borghesi; Monteiro, Rafaela de Queiroz; Silva, Marcelo A. C. da; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina PainaThis work will refer to the company O Boticário, where we will take an approach on the company's marketing, covering the disciplines of Services and Retail Marketing, Marketing Composite Management, Brand and Positioning Management, Consumer Behavior and Scenario Analysis. and Marketing Planning.Item Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2018-06-30) Elias, Israel de Oliveira; Santos, Lucas José dos; Vaneti, Lucas Scherma; Martins, Mariana Gomes; Cláudio, Marília Gabriela Aparecida; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina PainaThe present interdisciplinary project refers to the Uber company and aims to perform a description and analysis of the micro and macro environment in which the company operates, its positioning and strategies used to stay on top of the market in which it operates and to apply in a practical way all knowledge gained in the classroom in this Module. The process of choosing this company was because it is on the rise in the market and has innovated in the way people can move within cities, making it a pioneer in the environment in which it operates. Uber is an electronic technology and services company that operates in the passenger transportation business through an application made available to its users and collaborating drivers.Item Elaboração de um Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2018-06-30) Luciano, André Luís Nogueira; Poiatti, Caique Fernando; Betti, Mauricio Mapelli; Silva, Raul Tavares da; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina PainaIn this module the main focus of the project was to elaborate a marketing diagnosis of Nova Sylcar company, analyzing how the company and its brand is seen by the public. With this project it was possible to analyze the scope of the brand, pointing out its strengths and weaknesses, and thus we analyze its power in relation to competitors. Its mission, vision and values were also detailed and we observed its positioning in digital media (Web), enabling the group to point out the company's positive, negative and improvement points for future brand expansion.Item Elaboração de um Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2018-06-30) Augusto, Caio; Mourão, Caio; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina PainaThis Interdisciplinary Project aims to analyze the entire marketing process of the company Nike - one of the largest companies selling sporting goods in the world, with the analysis performed we will develop a diagnosis to put all the knowledge obtained during the semester.Item Elaboração de um Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2018-06-30) Damasceno, Alef Souza; Camargo, Daniela Ap. Rosa de; Besse, Leonardo dos Santos; Oliveira, Marina Andrade Vaz de; Araújo, Yandra Salustiano de; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina PainaOur project aims to make the Marketing Diagnosis of the company Laticinio Montezuma, which we believe has excellent potential, but is experiencing difficulties in improving its market positioning. branch of buffalo milk derivatives, but precisely difficulties in one of its branch located in Águas da Prata. But we will look at the company as a whole.Item Elaboração de um Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2018-06-30) Simplício, Beatriz; Souza, Geiciane Cristina; Santos, Joice Souza; Gouvêa, Letícia da Silva; Santos, Marcela Aparecida dos; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venâncio, Elaina Cristina PainaThe present work is about the company Coca Cola. The objectives of the project are to present the company, and to elaborate a Marketing Diagnosis, where we will analyze the visibility of the company within the market, show its strengths and weaknesses, and the strategies it uses to position itself and maintain the sales level. that such has nowadays.Item Elaboração de um Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2018-06-30) Dearo, Helen Francisca Fontes; Soares, Joyce Pires; Talamoni, Larissa Aparecida; Yamaguchi, Thalles Naoshi Scapim; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina PainaThe company chosen by the group to present the interdisciplinary project is Samsung Eletrônica Amazônia LTDA. The decision factor that influenced the process of choosing the company is the steady growth in the world market, the variety in the segments and the range of its products.Item Elaboração de um Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2018-06-30) Toledo, Alexandrey Eluan Pinheiro; Moreira, Bruna Maria; Silva, Gerlândia Barros; Ribeiro, Isadora Capecci; Mello, Patrícia Castro e; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venâncio, Elaina Cristina PainaFor the realization of this project we chose the company CACAU SHOW, a food company that has been operating for 30 years, having as its characteristic its rapid growth within the market. We will present a Marketing Diagnosis in this project, showing how CACAU SHOW used this tool for its great growth.Item Elaboração de um Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2018-06-30) Reis Junior, Alexandre Juz dos; Domingos, Amália Carolina; Prado, Ana Carolina Jacob do; Matos, Ana Carolina Maldonado; Leandrini, João Pedro; Dias, Nayara Borges; Firmino Filho, Nelson; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina PainaCompanies must keep up with the constant changes in the market to be successful in their line of business. Decision making cannot be based on intuitions or momentum, but on the contrary must be strategically and consciously made. The objective of this project is to perform the marketing diagnosis of a company, that is, a study of the market and customers will be made to understand the positioning of the brand and plan future actions.Item Elaboração de um Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2018-06-30) Amaral, Eduardo Aguiar; Mariano, Guilherme Ferreira; Destefane, Graziele Sales; Almeida, Leonardo Fortes de; Santos, Letícia Serrano dos; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina PainaThis project has as main objective to make a diagnosis on the Marketing Scenario of the company Burger King, better known by the acronym BK. For this analysis, the project was divided into five parts, each of which had its participation to perform a detailed analysis.