Administração 2018.1
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Projetos Integrados da Escola de Negócios Presencial realizados pelos estudantes em cada módulo.
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Projetos Integrados da Escola de Negócios Presencial realizados pelos estudantes em cada módulo.
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Item Rating e suas consequências para o Marketing de uma Nação(Fundação de Ensino Octávio Bastos, 2018-06-30) Aliende, Elisa Ramos; Contini, Everton Batista; Draib, Bruno de Oliveira; Nunes, Heloise Viviurka; Silva, Bruno Seixas da; Silva, Marcelo Alexandre Correa daCredit rating companies from countries and companies, such as Fitch, S&P, and Moody's, take into account quantitative and qualitative economic facts to qualify these organizations for credit ratings. They serve as a guide for investors to know which markets show the highest growth levels and the likelihood of short or long term return on investment. Taking into consideration the economic data and the rating notes, we evaluated the impacts that this rating would have on countries through their corporations. The research seeks to create a discussion, to propose that marketing investment and the creation Customer and investor ties can improve the situation of countries or companies in crisis, even if credit notes remain at a level of speculation.Item Análise e Diagnóstico de Estrutura de Recursos Humanos da Empresa(Fundação de Ensino Octávio Bastos, 2018-06-30) Mauricio, Mariana Lopes; Silveira, Alessandra Roberta da; Doval, Danilo Morais; Rodrigues, Danielle; Bueno, Leonor Cristina; Carioca, José MárcioHuman Resource Management, People Management, Strategic Human Resource Management or Human Resource Management, is the application of a set of knowledge, skills, attitudes and values, aimed at managing people's relationships with the organization. This management has become a fundamental process in the growth of organizations, pursuing as its basic objective the alignment of HR policies with the organization's strategy. Within a company, this “system” drives others, as it deals with people's primary needs, in which they push the individual to the other stages of the motivational pyramid. Beyond the financial aspect, people want challenges, they want to be recognized, they need to be valued, they want to be rewarded for their results, they aspire to careers. Achieving the excellence of this concept requires that the three areas are in balance - Economic, Social and Environmental - the “tripod” of sustainability.Item Revitec Bioquímica LTDA(Fundação de Ensino Octávio Bastos, 2018-06-30) Bella, Giulia Assis; Augusto, Jéssica Fátima Fernandes; Silva, Mariana Moreira da; Silva, Nayara Cristina da; Silva, Raphael Pereira da; Silveira, Alessandra Roberta da; Doval, Danilo Morais; Rodrigues, Danielle; Bueno, Leonor Cristina; Carioca, José MárcioThis IP covers all information regarding the activities performed in this semester of HR. The same was done at the company Revtec Bioquímica LTDA, located in the city of Vargem Grande do Sul, based on some improvements seen in the work for the company in order to implement some missing things in the company with the end of this work, especially in the matter of People Management and Performance Evaluation that is currently not within the company as it is a small company, we use the skills of Selection and Retention of Talent, Training and Development, Performance Appraisal, Personnel Administration and Labor Obligations and Positions, Salaries and Career Plans, have been evaluated various forms of improvements, but in some of them it will not be possible to change precisely because the company is small and in a small town Also, it has a lot of influence on the way you work, let's see this throughout the work.Item Gestão de Recursos Humanos da Empresa(Fundação de Ensino Octávio Bastos, 2018-06-30) Brozulato, Amanda Colpani; Machado, Fernanda Helena; Biscaro, Jéssica Cristina; Honório, Kevin; Silva, Rafael Parente Herval da; Silveira, Alessandra Roberta da; Doval, Danilo Morais; Rodrigues, Danielle; Bueno, Leonor Cristina; Carioca, José MárcioThe present Interdisciplinary Project, with the objective of analyzing and presenting improvement proposals regarding the Human Resources Management of the Santa Casa de Misericórdia Company, São Vicente do Rio Pardo Hospital, uses the theoretical concepts of the Resources area. Human Resources in order to systemically analyze the work developed by the company within each segment of the area to which this work is directed.Item Estruturação em Recursos Humanos(Fundação de Ensino Octávio Bastos, 2018-06-30) Siqueira, Ana Cristina Faria; Peçanha, Caique Eduardo; Barbosa, Claudio; Garcia, Luis; Faria Júnior, Hermenegildo Donizete; Silveira, Alessandra Roberta da; Rodrigues, Danielle; Doval, Danilo Morais; Alonso, Thiago; Bueno, Leonor Cristina; Carioca, José MárcioThis project aims to conduct a field study of the company Moara Empório Café. This company was chosen because it is in constant development despite its short period of time and presents us the opportunity to offer this work as a tool for its management. The company operates in the area of commerce, favoring the sale of food and coffee, always seeking to offer its customer a rich option in food at any time of the day.Item Elaboração de um Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2018-06-30) Augusto, Caio; Mourão, Caio; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina PainaThis Interdisciplinary Project aims to analyze the entire marketing process of the company Nike - one of the largest companies selling sporting goods in the world, with the analysis performed we will develop a diagnosis to put all the knowledge obtained during the semester.Item Elaboração de um Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2018-06-30) Silvério, Ana Carolina; Assis, Francielle; Diogo, Guilherme Fernandes; Pallin, Tainá Marceli; Veiga, Tainara Maciel; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina PainaThere are now many companies that do not give proper value to marketing, or are unaware of how it should be planned and executed. For this reason, this project aims to show us students in the 5th management module that marketing is a valuable and extremely important tool that when used and analyzed correctly ensures the success of your business. In addition, the Integrated project aims to teach us how to make a marketing diagnosis, where analysis will be done that will be paramount to understand how business managers and marketers must act to create smart and effective strategies.Item Elaboração de um Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2018-06-30) Damasceno, Alef Souza; Camargo, Daniela Ap. Rosa de; Besse, Leonardo dos Santos; Oliveira, Marina Andrade Vaz de; Araújo, Yandra Salustiano de; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina PainaOur project aims to make the Marketing Diagnosis of the company Laticinio Montezuma, which we believe has excellent potential, but is experiencing difficulties in improving its market positioning. branch of buffalo milk derivatives, but precisely difficulties in one of its branch located in Águas da Prata. But we will look at the company as a whole.Item Elaboração de um Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2018-06-30) Amaral, Eduardo Aguiar; Mariano, Guilherme Ferreira; Destefane, Graziele Sales; Almeida, Leonardo Fortes de; Santos, Letícia Serrano dos; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina PainaThis project has as main objective to make a diagnosis on the Marketing Scenario of the company Burger King, better known by the acronym BK. For this analysis, the project was divided into five parts, each of which had its participation to perform a detailed analysis.Item Elaboração de um Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2018-06-30) Reis Junior, Alexandre Juz dos; Domingos, Amália Carolina; Prado, Ana Carolina Jacob do; Matos, Ana Carolina Maldonado; Leandrini, João Pedro; Dias, Nayara Borges; Firmino Filho, Nelson; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina PainaCompanies must keep up with the constant changes in the market to be successful in their line of business. Decision making cannot be based on intuitions or momentum, but on the contrary must be strategically and consciously made. The objective of this project is to perform the marketing diagnosis of a company, that is, a study of the market and customers will be made to understand the positioning of the brand and plan future actions.