(Centro Universitário da Fundação de Ensino Octávio Bastos, 2022-07-15) FERREIRA, Henrique Carvalho; OLIVEIRA, Veronica Augusta Bastos de; FORTES, Antonio Donizete; PANCINE, Luiz Fernando
Every business is born with a purpose, a result that it wants to achieve in the future, offering good products or services to perpetuate itself in the market. For this, strategies are outlined that, over time, lead the company towards the vision they have of themselves, leading them to the growth of their operations, often beyond their initial objectives.