Administração Avançado 1º Trimestre 2022-1

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O Projeto Integrado é uma estratégia didática de ensino–aprendizagem cujo objetivo é materializar a interdisciplinaridade entre os saberes abordados durante o curso. Organizados em módulos temáticos, com eixos condutores que integram as unidades de estudo de cada período de oferta. Essas unidades, articuladas, geram o Projeto Integrado (PI) que permite ao estudante colocar em prática as competências que se pretende desenvolver em cada módulo.

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    A marca e o consumidor : COCA-COLA
    (Fundação de Ensino Octávio Bastos, 2022-07-07) BRUNELLI, Stéphanie Sanqueta; AMORIELL, Inará Fagundes; SILVA, Marcelo Alexandre Correia da
    Thinking of a company with a strong and influential brand worldwide, we will talk about the Coca Cola company. How all its strong presence in the world began, its brand, what the consumer always expects from the brand, how is the company in the market, customer loyalty, the expectations that customers have in relation to the brand, research carried out in which it reveals that Coca Cola is the most remembered and preferred brand by the population.
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    A marca e o consumidor: Coca-Cola
    (Fundação de Ensino Octávio Bastos, 2022-07-07) VIOLA, Luana Possidonio; VIOLA, Vanessa Possidonio; SILVA, Marcelo Alexandre Correia da
    Coca-Cola Brasil's management policy, which guarantees the excellence of its products, is based on seven principles. These are: customer focus, leadership, people engagement, process approach, decision making, continuous improvement and relationship management.
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    A marca e o consumidor : COCA-COLA BRASIL
    (Fundação de Ensino Octávio Bastos, 2022-07-06) VICENTE, Camila Beatriz; CORREIA, Gabrieli R.; PIRES, Jéssica Fonseca; SANTOS, Joice C. dos; OLIVEIRA, Vinicius H. De; SILVA, Marcelo Alexandre Correia da
    The Coca-Cola logo is iconic for being universally recognized. However, you may be surprised to learn that world-famous wave writing and drawing did not always look the way they do today. The chronology below shows the most important changes that have taken place since the first Coca-Cola was served some 130 years ago.