Administração Avançado 1º Trimestre 2022-1

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O Projeto Integrado é uma estratégia didática de ensino–aprendizagem cujo objetivo é materializar a interdisciplinaridade entre os saberes abordados durante o curso. Organizados em módulos temáticos, com eixos condutores que integram as unidades de estudo de cada período de oferta. Essas unidades, articuladas, geram o Projeto Integrado (PI) que permite ao estudante colocar em prática as competências que se pretende desenvolver em cada módulo.

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    A marca e o consumidor: Natura Cosméticos S.A.
    (Fundação de Ensino Octávio Bastos, 2022-07-07) SILVA, Jéssica Aparecida Figueiredo da SILVA, Marcelo Alexandre Correia da
    In this Integrated Project, as a description of the objective of the project, we started with the presentation of the chosen company, which is the company Natura, the process of choosing the same resulted in the company being one of the largest pioneering cosmetics companies in the country and also in the simplification to obtain information necessary for the elaboration of this integrated project. It was chosen because it is a large company that sells several products. Through it we will use the information collected from the company to prepare the project, and have the result of the real situation of the company in the studied areas.
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    A marca e o consumidor: Henrika Semijoias
    (Fundação de Ensino Octávio Bastos, 2022-07-06) XAVIER, Nicole Adriano; XAVIER, Julia Adriano; SILVA, Marcelo Alexandre Correia da
    Let's talk about our brand Henrica semi-jewels, its brand management and positioning, where today we have the brand management that is called Branding, she is responsible for taking care of the brand image before the public and also organizing the business profits. Market positioning is a way for the entrepreneur to verify his strategic points.
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    A marca e o consumidor: Natura
    (Fundação de Ensino Octávio Bastos, 2022-07-06) MARQUES, Brena Rodrigues; MACEDO, Cesar Augusto; QUIOQUETE, Damaris Gabriele Donizete; SANTOS JÚNIOR, José Arnaldo dos; CANELA, Sirlei Passoni; SILVA, Marcelo Alexandre Correia da.
    In our project we will approach the theme ¨THE BRAND AND THE CONSUMER¨, through the company Natura Cosméticos, we will see how much the company Natura has been developing and improving its products since its foundation, the company Natura has its products developed for the whole family and becoming the 4th largest company in the cosmetics segment, always innovating to serve its customers with quality products.