Administração Avançado 1º Trimestre 2022-1

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O Projeto Integrado é uma estratégia didática de ensino–aprendizagem cujo objetivo é materializar a interdisciplinaridade entre os saberes abordados durante o curso. Organizados em módulos temáticos, com eixos condutores que integram as unidades de estudo de cada período de oferta. Essas unidades, articuladas, geram o Projeto Integrado (PI) que permite ao estudante colocar em prática as competências que se pretende desenvolver em cada módulo.

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Subject: search.filters.subject.Cosméticos

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    A marca e o consumidor : O Boticário
    (Fundação de Ensino Octávio Bastos, 2022-07-07) VACCARI, Fabricio dos Santos; VACCARI, Larissa dos Santos; SILVA, Maiara Pasquini da; SILVA, Marcelo Alexandre Correia da
    We aim in this article to bring the brand management and positioning of the company O Boticário, and the consumer's vision and behavior about the company. O Boticário's strategy consists of the development of quality products, well-targeted marketing actions and a business philosophy focused on valuing nature and human beings.
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    A marca e o consumidor: Natura Cosméticos S.A.
    (Fundação de Ensino Octávio Bastos, 2022-07-07) SILVA, Jéssica Aparecida Figueiredo da SILVA, Marcelo Alexandre Correia da
    In this Integrated Project, as a description of the objective of the project, we started with the presentation of the chosen company, which is the company Natura, the process of choosing the same resulted in the company being one of the largest pioneering cosmetics companies in the country and also in the simplification to obtain information necessary for the elaboration of this integrated project. It was chosen because it is a large company that sells several products. Through it we will use the information collected from the company to prepare the project, and have the result of the real situation of the company in the studied areas.
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    A marca e o consumidor : Mary Kay
    (Fundação de Ensino Octávio Bastos, 2022-07-07) CIPRIANO, Rafaela da Silva; SILVA, Marcelo Alexandre Correia da
    In this Integrated Project, the theme "The brand and the consumer" will be addressed, where we will address several themes and will be represented by a real company. Showing how everything happens in the daily life of a company and its consumers, it will be talked about the relationship between both the company's positioning in the market, as well as the expectations of its customers as well as the company itself and its products and services.
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    A marca e o consumidor : Boticário
    (Fundação de Ensino Octávio Bastos, 2022-07-06) TAVARES, Leonardo José; MENEGON, Michel Sardeli; MENATO, Carlos Alexandre; SILVA, Marcelo Alexandre Correia da
    Brands in today's world have much greater power and importance than simply differentiating themselves from the competition. Along with this primary function, they are the ones that add value to products and services and work as a differential in the minds of consumers in the face of the variety and similarity of offers. Globalization has further reinforced the need to have a strong brand to succeed in the market. Especially after the advent of the internet, the exchange of information and knowledge has become extremely simple, fast and easily accessible. In this way, companies can track, monitor, and discover the characteristics and preferences of their target audiences anywhere, so they can compete for an increasing number of markets in different locations.