Administração Avançado 1º Trimestre 2022-1
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O Projeto Integrado é uma estratégia didática de ensino–aprendizagem cujo objetivo é materializar a interdisciplinaridade entre os saberes abordados durante o curso. Organizados em módulos temáticos, com eixos condutores que integram as unidades de estudo de cada período de oferta. Essas unidades, articuladas, geram o Projeto Integrado (PI) que permite ao estudante colocar em prática as competências que se pretende desenvolver em cada módulo.
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Item A marca e o consumidor : Starbucks(Fundação de Ensino Octávio Bastos, 2022-07-07) PALHUCA, Rafael França Pires; SILVA, Marcelo Alexandre Correia daThe project will be developed through the units worked, such as: Brand Management and Positioning, Consumer Behavior and Life Training Content in order to present the positioning of the Starbucks company, the loyalty of its customers and the realization of an analysis on consumer positioning.Item A marca e o consumidor : Marca pessoal(Fundação de Ensino Octávio Bastos, 2022-07-07) FELIPPE JUNIOR, Paulo Sérgio; SILVA, Marcelo Alexandre Correia daWe know what a brand means, we can all identify a product and its creator when we see it on television or on social media. The personal brand is exactly the same, but it is taken to the specific terrain of the professional profile. We must be aware that our brand is registered since we were born. So, we could say that the personal brand is our path. Everything that makes you who you are and that is recognized or “unknown” in the area you work in.Item A marca e o consumidor : Metalfrio Solutions S.A(Fundação de Ensino Octávio Bastos, 2022-07-07) PINAFFI, Cintia Fernanda; SILVA, Marcelo Alexandre Correia daMetalfrio has consolidated in Latin America a brand with a high level of value perception and a portfolio of loyal customers due to the quality, durability and competitiveness of its products and the attention devoted to support and after-sales services within the Life Cycle concept created by Metalfrio in 2005, which consists of complete maintenance and technical assistance.Item A marca e o consumidor : Burger King S/A(Fundação de Ensino Octávio Bastos, 2022-07-07) OLIVEIRA, Elen Cristine dos Santos Costa; VERDENACE JÚNIOR, Leandro Marcos; HONORATO, Paulo Sérgio; SILVA, Marcelo Alexandre Correia daFor the elaboration of the project the team chose the company Burger King specialized in international fast food, in Brazil the company has franchises spread across the country. The brand has a variety of products between snacks, soft drinks and desserts, and the elaboration of large marketing campaigns. In this project, we will present a little of the history of the brand, and put into practice the experience and teachings applied in the study units.Item A marca e o consumidor : Pet Fullness(Fundação de Ensino Octávio Bastos, 2022-07-07) PAVAN, Gabriella; TRENTIN, João Pedro Leal; SILVA, Marcelo Alexandre Correia daIn this integrated project, we will address brand management and positioning, which according to DESKFY (2021), is when a company's identity is established and solidified with its various stakeholders, as well as determining measures for complete success. We will also talk about consumer behavior and see why, how and where people decide or not to buy certain products and combining the components of sociology, anthropology and psychology to analyze this behavior.Item A marca e o consumidor : Fisia Comércio de Produtos Esportivos LTDA (Nike do Brasil Comércio e Participações LTDA )(Fundação de Ensino Octávio Bastos, 2022-07-07) PALERMO, Eduardo dos Santos; BATTISTINI, Giovanni; SILVA, Marcelo Alexandre Correia daIn this integrated project, we will address brand management and positioning, which according to DESKFY (2021), is when a company's identity is established and solidified with its various stakeholders, as well as determining measures for complete success. We will also talk about consumer behavior and see why, how and where people decide or not to buy certain products and combining the components of sociology, anthropology and psychology to analyze this behavior.Item A marca e o consumidor : Matita Maquiagens(Fundação de Ensino Octávio Bastos, 2022-07-07) AMÂNCIO, Eduardo Vallim; SILVA, Jaqueline de Gouveia; SILVA, Marcelo Alexandre Correia daThis project aims to carry out an analysis of the brand positioning of a real company and the perception of its consumers regarding it. For this, we will use Matita Maquiagens as a basis.Item A marca e o consumidor : O Boticário(Fundação de Ensino Octávio Bastos, 2022-07-07) VACCARI, Fabricio dos Santos; VACCARI, Larissa dos Santos; SILVA, Maiara Pasquini da; SILVA, Marcelo Alexandre Correia daWe aim in this article to bring the brand management and positioning of the company O Boticário, and the consumer's vision and behavior about the company. O Boticário's strategy consists of the development of quality products, well-targeted marketing actions and a business philosophy focused on valuing nature and human beings.Item A marca e o consumidor : The COCA-COLA Company(Fundação de Ensino Octávio Bastos, 2022-07-07) SANTOS, Aline Ribeiro Gil Ferraz dos; LUCCA, Fabricio Scalon de; DALCIN, Thais Ferreira; SILVA, Marcelo Alexandre Correia daIn this Project, we will analyze the positioning of The Coca-Cola Company, as well as its spheres in relation to consumption and perceptions by its customers.Item A marca e o consumidor : NIKE(Fundação de Ensino Octávio Bastos, 2022-07-07) SOUZA, Ana Letícia Oliveira de; MONTEIRO, Débora C. Bocagini; MARTINS, Isadora Diogo Silva; SILVA, Sabrina Vieira Mendes da; SILVA, Marcelo Alexandre Correia daThis Integrated Project aims to showcase the Nike company. When analyzing the company in general, we can see that it aims to bring inspiration and innovation to all athletes in the world. Throughout this project, points of the company corresponding to the study units will be portrayed and presented. How, brand management and its positioning vis-à-vis the market and consumers, if the brand maintains loyalty and how with its customers, what is the behavior of consumers towards the brand and if the company meets their needs and expectations, if the company carries out surveys with consumers for the knowledge and understanding of its customers.