Administração Avançado 1º Trimestre 2022-1

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O Projeto Integrado é uma estratégia didática de ensino–aprendizagem cujo objetivo é materializar a interdisciplinaridade entre os saberes abordados durante o curso. Organizados em módulos temáticos, com eixos condutores que integram as unidades de estudo de cada período de oferta. Essas unidades, articuladas, geram o Projeto Integrado (PI) que permite ao estudante colocar em prática as competências que se pretende desenvolver em cada módulo.

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Author: search.filters.author.MENATO, Carlos AlexandreSubject: search.filters.subject.Cosméticos

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    A marca e o consumidor : Boticário
    (Fundação de Ensino Octávio Bastos, 2022-07-06) TAVARES, Leonardo José; MENEGON, Michel Sardeli; MENATO, Carlos Alexandre; SILVA, Marcelo Alexandre Correia da
    Brands in today's world have much greater power and importance than simply differentiating themselves from the competition. Along with this primary function, they are the ones that add value to products and services and work as a differential in the minds of consumers in the face of the variety and similarity of offers. Globalization has further reinforced the need to have a strong brand to succeed in the market. Especially after the advent of the internet, the exchange of information and knowledge has become extremely simple, fast and easily accessible. In this way, companies can track, monitor, and discover the characteristics and preferences of their target audiences anywhere, so they can compete for an increasing number of markets in different locations.