Administração Avançado 1º Trimestre 2022-1

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O Projeto Integrado é uma estratégia didática de ensino–aprendizagem cujo objetivo é materializar a interdisciplinaridade entre os saberes abordados durante o curso. Organizados em módulos temáticos, com eixos condutores que integram as unidades de estudo de cada período de oferta. Essas unidades, articuladas, geram o Projeto Integrado (PI) que permite ao estudante colocar em prática as competências que se pretende desenvolver em cada módulo.

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Author: search.filters.author.BASSO, José Alexandre.

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    A marca e o consumidor: Natura
    (Fundação de Ensino Octávio Bastos, 2022-07-06) REIS, Diana Cássia dos; SILVA, Elen Cristina de C. SILVA, Marcelo Alexandre Correia da.; BASSO, José Alexandre.
    In view of the theme proposed to us in this Integrated Project (IP), our team felt that it would be pertinent to talk about the Natura company. A company that wants consumers to have products not only as cosmetics, but as a factor that leads them to awaken their senses and through them enjoy well-being. This brand is intended to be synonymous with opportunity, development, Brazilianness, quality and innovation. We will outline a little about the relationship between the “Natura” brand and its consumers, how Natura values ​​all people and emphasizes the beauty of the company and the products it offers to its customers. He always works valuing the relationship with the consumer and showing his beliefs, causes and vision for the consumer, committing himself to a better world both from company to consumer and from consumer to company.