Administração Avançado 1º Trimestre 2022-1

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O Projeto Integrado é uma estratégia didática de ensino–aprendizagem cujo objetivo é materializar a interdisciplinaridade entre os saberes abordados durante o curso. Organizados em módulos temáticos, com eixos condutores que integram as unidades de estudo de cada período de oferta. Essas unidades, articuladas, geram o Projeto Integrado (PI) que permite ao estudante colocar em prática as competências que se pretende desenvolver em cada módulo.

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A marca e o consumidor : AMBEV
(Fundação de Ensino Octávio Bastos, 2022-07-06) CUNHA, Amanda C. S.; BUZATO, Letícia; SILVA, Marcelo Alexandre Correia da
The first Brazilian multinational emerged on July 1, 1999 in São Paulo with the merger between competitors Companhia Antarctica Paulista and Companhia Cervejaria Brahma, thus creating Ambev which is an acronym for American' Beverage Company (Companhia de Bebidas das Americas). Ambev was built in this way by the two oldest breweries in Brazil: Antarctica, which was founded in 1885, and Brahma, which was founded in 1888.
A marca e o consumidor : AREZZO Indústria e Comércio S.A.
(Fundação de Ensino Octávio Bastos, 2022-07-07) GONÇALVES, Clenilton Santos; GONÇALVES, Cristiane Freire; FERNANDES, Fabiano Canelhas; FRANCIOLI, Giovanna de Cassia; PAULINO, Rafane Marques; SILVA, Marcelo Alexandre Correia da
The company chosen for our Integrated Project was AREZZO. It was founded in 1972 and today has been the largest women's footwear retail brand in Latin America, with a franchise network with more than 356 stores distributed in 180 municipalities and is present in all Brazilian states.
A marca e o consumidor : Boticário
(Fundação de Ensino Octávio Bastos, 2022-07-06) TAVARES, Leonardo José; MENEGON, Michel Sardeli; MENATO, Carlos Alexandre; SILVA, Marcelo Alexandre Correia da
Brands in today's world have much greater power and importance than simply differentiating themselves from the competition. Along with this primary function, they are the ones that add value to products and services and work as a differential in the minds of consumers in the face of the variety and similarity of offers. Globalization has further reinforced the need to have a strong brand to succeed in the market. Especially after the advent of the internet, the exchange of information and knowledge has become extremely simple, fast and easily accessible. In this way, companies can track, monitor, and discover the characteristics and preferences of their target audiences anywhere, so they can compete for an increasing number of markets in different locations.
A marca e o consumidor : Burger King S/A
(Fundação de Ensino Octávio Bastos, 2022-07-07) OLIVEIRA, Elen Cristine dos Santos Costa; VERDENACE JÚNIOR, Leandro Marcos; HONORATO, Paulo Sérgio; SILVA, Marcelo Alexandre Correia da
For the elaboration of the project the team chose the company Burger King specialized in international fast food, in Brazil the company has franchises spread across the country. The brand has a variety of products between snacks, soft drinks and desserts, and the elaboration of large marketing campaigns. In this project, we will present a little of the history of the brand, and put into practice the experience and teachings applied in the study units.
A marca e o consumidor : Centrus Soluções Tecnológicas Ltda
(Fundação de Ensino Octávio Bastos, 2022-07-06) FARIA, Jonathan Diogo; SILVA, Marcelo Alexandre Correia da.
Market positioning is a marketing concept that refers to the position that a brand occupies in the consumer's mind. From a strategic point of view, positioning your company in the market means differentiating yourself from the competition and achieving leadership, conquering a prominent place among consumers.
A marca e o consumidor : COCA-COLA
(Fundação de Ensino Octávio Bastos, 2022-07-07) BRUNELLI, Stéphanie Sanqueta; AMORIELL, Inará Fagundes; SILVA, Marcelo Alexandre Correia da
Thinking of a company with a strong and influential brand worldwide, we will talk about the Coca Cola company. How all its strong presence in the world began, its brand, what the consumer always expects from the brand, how is the company in the market, customer loyalty, the expectations that customers have in relation to the brand, research carried out in which it reveals that Coca Cola is the most remembered and preferred brand by the population.
A marca e o consumidor : COCA-COLA BRASIL
(Fundação de Ensino Octávio Bastos, 2022-07-06) VICENTE, Camila Beatriz; CORREIA, Gabrieli R.; PIRES, Jéssica Fonseca; SANTOS, Joice C. dos; OLIVEIRA, Vinicius H. De; SILVA, Marcelo Alexandre Correia da
The Coca-Cola logo is iconic for being universally recognized. However, you may be surprised to learn that world-famous wave writing and drawing did not always look the way they do today. The chronology below shows the most important changes that have taken place since the first Coca-Cola was served some 130 years ago.
A marca e o consumidor : Fisia Comércio de Produtos Esportivos LTDA (Nike do Brasil Comércio e Participações LTDA )
(Fundação de Ensino Octávio Bastos, 2022-07-07) PALERMO, Eduardo dos Santos; BATTISTINI, Giovanni; SILVA, Marcelo Alexandre Correia da
In this integrated project, we will address brand management and positioning, which according to DESKFY (2021), is when a company's identity is established and solidified with its various stakeholders, as well as determining measures for complete success. We will also talk about consumer behavior and see why, how and where people decide or not to buy certain products and combining the components of sociology, anthropology and psychology to analyze this behavior.
A marca e o consumidor : Ideal Supermercados
(Fundação de Ensino Octávio Bastos, 2022-07-07) FABIANO, José Antonio; MOREIRA, Wellington Eugenio; SILVA, Marcelo Alexandre Correia da
With the knowledge acquired in the studied content, we will approach in a simple and objective way, the aspects related to the management of the companies' brand, as well as the perception by the customers. We will take as a basis a real company, as suggested in the scope of this work, we will also address the current situation of companies, what efforts to be undertaken by them, to maintain their clientele in the face of the advent of the internet, real-time information, the growing and dynamic competition, and the new consumption patterns.
A marca e o consumidor : IFOOD
(Fundação de Ensino Octávio Bastos, 2022-07-06) COSTA, Ingrid Gomes da; FIAMENGHI, Larissa Ap. F.; CAMACHO, Renan C. e; FONSECA, Wellington; TEIXEIRA, Wellinton Luis de O.; SILVA, Marcelo Alexandre Correia da
In this Integrated Project, we will carry out and present an analysis of the positioning of the iFood brand, through surveys that make it possible to interpret its perception by consumers, we will use the study units “Consumer Behavior” and “Brand Management and Positioning” as tools. . Founded on May 15, 2011 by partners Patrick Sigrist, Eduardo Baer, Guilherme Bonifácio and Felipe Fioravante, iFood emerged to revolutionize food delivery. iFood's mission is to be the biggest and best delivery platform in Latin America, giving consumers more options and agility when ordering food.
A marca e o consumidor : Marca pessoal
(Fundação de Ensino Octávio Bastos, 2022-07-07) FELIPPE JUNIOR, Paulo Sérgio; SILVA, Marcelo Alexandre Correia da
We know what a brand means, we can all identify a product and its creator when we see it on television or on social media. The personal brand is exactly the same, but it is taken to the specific terrain of the professional profile. We must be aware that our brand is registered since we were born. So, we could say that the personal brand is our path. Everything that makes you who you are and that is recognized or “unknown” in the area you work in.
A marca e o consumidor : Mary Kay
(Fundação de Ensino Octávio Bastos, 2022-07-07) CIPRIANO, Rafaela da Silva; SILVA, Marcelo Alexandre Correia da
In this Integrated Project, the theme "The brand and the consumer" will be addressed, where we will address several themes and will be represented by a real company. Showing how everything happens in the daily life of a company and its consumers, it will be talked about the relationship between both the company's positioning in the market, as well as the expectations of its customers as well as the company itself and its products and services.
A marca e o consumidor : Matita Maquiagens
(Fundação de Ensino Octávio Bastos, 2022-07-07) AMÂNCIO, Eduardo Vallim; SILVA, Jaqueline de Gouveia; SILVA, Marcelo Alexandre Correia da
This project aims to carry out an analysis of the brand positioning of a real company and the perception of its consumers regarding it. For this, we will use Matita Maquiagens as a basis.
A marca e o consumidor : Metalfrio Solutions S.A
(Fundação de Ensino Octávio Bastos, 2022-07-07) PINAFFI, Cintia Fernanda; SILVA, Marcelo Alexandre Correia da
Metalfrio has consolidated in Latin America a brand with a high level of value perception and a portfolio of loyal customers due to the quality, durability and competitiveness of its products and the attention devoted to support and after-sales services within the Life Cycle concept created by Metalfrio in 2005, which consists of complete maintenance and technical assistance.
A marca e o consumidor : Natura Cosméticos S.A
(Fundação de Ensino Octávio Bastos, 2022-07-06) OLIVEIRA, Adriano da Silva; SANTO, Cleiton Espírito; SILVA, Julierme Lohan Gonçalves; SILVA, Marcelo Alexandre Correia da
People are influenced by a lot of information on a daily basis, from tradition and advertising to the opinions of the people around them that impact their decisions regarding brands. “There is no basic formula”, everything reflects on what can attract them to consume such a product. For him, each product has a specific attraction and it is impossible to predict how people are affected with accuracy and certainty.
A marca e o consumidor : NIKE
(Fundação de Ensino Octávio Bastos, 2022-07-07) SOUZA, Ana Letícia Oliveira de; MONTEIRO, Débora C. Bocagini; MARTINS, Isadora Diogo Silva; SILVA, Sabrina Vieira Mendes da; SILVA, Marcelo Alexandre Correia da
This Integrated Project aims to showcase the Nike company. When analyzing the company in general, we can see that it aims to bring inspiration and innovation to all athletes in the world. Throughout this project, points of the company corresponding to the study units will be portrayed and presented. How, brand management and its positioning vis-à-vis the market and consumers, if the brand maintains loyalty and how with its customers, what is the behavior of consumers towards the brand and if the company meets their needs and expectations, if the company carries out surveys with consumers for the knowledge and understanding of its customers.
A marca e o consumidor : Nipônica Toyota
(Fundação de Ensino Octávio Bastos, 2022-07-06) ARAÚJO, Hélio E. de.; GUIMARÃES, Flávia SILVA, Marcelo Alexandre Correia da.
In this work, the members of the group will analyze the positioning of the Japanese Toyota brand and detail each perception of its customers, as well as the method of loyalty, behavior in the face of challenges, marketing and the service culture.
A marca e o consumidor : O Boticário
(Fundação de Ensino Octávio Bastos, 2022-07-07) VACCARI, Fabricio dos Santos; VACCARI, Larissa dos Santos; SILVA, Maiara Pasquini da; SILVA, Marcelo Alexandre Correia da
We aim in this article to bring the brand management and positioning of the company O Boticário, and the consumer's vision and behavior about the company. O Boticário's strategy consists of the development of quality products, well-targeted marketing actions and a business philosophy focused on valuing nature and human beings.
A marca e o consumidor : O Boticário Franchising Ltda
(Fundação de Ensino Octávio Bastos, 2022-07-06) LEAL, Nicole Gabriela Baitelo; SANTOS, Selthon Carlos Roberto Vieira dos; SILVA, Marcelo Alexandre Correia da
The project was developed with the objective of expanding our knowledge about Consumer Behavior and Brand Management and Positioning, through the analysis and perception of its consumers of the company O Boticário Franchising LTDA.
A marca e o consumidor : Outcenter - Internet Fibra Ótica
(Fundação de Ensino Octávio Bastos, 2022-07-07) GRASSI, José Augusto; PAIOLETI, Felipe Marcondes; SILVA, Marcelo Alexandre Correia da
This Integrating Project provides an understanding of a company's Brand Management and its impact on the market and customers. It is observed that in view of the above that customers are influenced by their life experiences and also by what companies can provide. The company Outcenter Network Service is used for the case study and to compose the realism of the theories seen.