Administração Avançado 1º Trimestre 2022-1

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O Projeto Integrado é uma estratégia didática de ensino–aprendizagem cujo objetivo é materializar a interdisciplinaridade entre os saberes abordados durante o curso. Organizados em módulos temáticos, com eixos condutores que integram as unidades de estudo de cada período de oferta. Essas unidades, articuladas, geram o Projeto Integrado (PI) que permite ao estudante colocar em prática as competências que se pretende desenvolver em cada módulo.

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Now showing 1 - 20 of 35

A marca e o consumidor: Natura
(Fundação de Ensino Octávio Bastos, 2022-07-06) MARQUES, Brena Rodrigues; MACEDO, Cesar Augusto; QUIOQUETE, Damaris Gabriele Donizete; SANTOS JÚNIOR, José Arnaldo dos; CANELA, Sirlei Passoni; SILVA, Marcelo Alexandre Correia da.
In our project we will approach the theme ¨THE BRAND AND THE CONSUMER¨, through the company Natura Cosméticos, we will see how much the company Natura has been developing and improving its products since its foundation, the company Natura has its products developed for the whole family and becoming the 4th largest company in the cosmetics segment, always innovating to serve its customers with quality products.
A marca e o consumidor: Natura
(Fundação de Ensino Octávio Bastos, 2022-07-06) TEOFILO, Franciane P. N. Luiz; SILVA, Letícia Stivanin Spinosa; ARAUJO, Maria Victória Vallim; RAMOS, Verônica Cristina; SILVA, Marcelo Alexandre Correia da
A company's brand can be considered as its identity. Since the Middle Ages, in Egypt, people used symbols to identify their products, and until today we use these methods to guarantee the buyer the quality of the product, to show that it is a serious job and satisfaction to buy from the same company again. customer searches for merchandise place your factory as the main choice in decision making.
A marca e o consumidor : Nipônica Toyota
(Fundação de Ensino Octávio Bastos, 2022-07-06) ARAÚJO, Hélio E. de.; GUIMARÃES, Flávia SILVA, Marcelo Alexandre Correia da.
In this work, the members of the group will analyze the positioning of the Japanese Toyota brand and detail each perception of its customers, as well as the method of loyalty, behavior in the face of challenges, marketing and the service culture.
A marca e o consumidor : SONY
(Fundação de Ensino Octávio Bastos, 2022-07-06) CAMPOS, Beatriz Barella; GREGORIO, Marcelo Silva; PASSOS, Maria Isabela de Souza; SILVA, Marcelo Alexandre Correia da
The brand we chose for the Integrated Project is Sony, a Japanese multinational company, the fifth largest media conglomerate in the world. Founded on May 7, 1946 in Nihonbashi, Tokyo, Japan. In this IP, we will address the analysis of brand positioning and consumer perception, addressing the topics we saw earlier: Brand management and positioning, market positioning, customer loyalty, consumer behavior, consumer expectations, consumer research, and finally the training unit for life, we will build our brand.
A marca e o consumidor: Nubank
(Fundação de Ensino Octávio Bastos, 2022-07-06) SILVA, Maressa L. da; SILVÉRIO, Patrícia A.; NOGUEIRA, Pedro L.D.; MARTIN, Taliane; LIMA, Vitória M. De; SILVA, Marcelo Alexandre Correia da
In this integrated project, we will analyze brand positioning and the relationship between companies and their consumers. We will analyze what a brand is, its importance and how to make this brand strong in the market, talking about strategies to find and retain customers. The company chosen is Nubank, a company founded in 2013, which has been standing out in the market, which from the beginning focused on attracting new customers and retaining them, using strategies to become strong in the financial market.
A marca e o consumidor : IFOOD
(Fundação de Ensino Octávio Bastos, 2022-07-06) COSTA, Ingrid Gomes da; FIAMENGHI, Larissa Ap. F.; CAMACHO, Renan C. e; FONSECA, Wellington; TEIXEIRA, Wellinton Luis de O.; SILVA, Marcelo Alexandre Correia da
In this Integrated Project, we will carry out and present an analysis of the positioning of the iFood brand, through surveys that make it possible to interpret its perception by consumers, we will use the study units “Consumer Behavior” and “Brand Management and Positioning” as tools. . Founded on May 15, 2011 by partners Patrick Sigrist, Eduardo Baer, Guilherme Bonifácio and Felipe Fioravante, iFood emerged to revolutionize food delivery. iFood's mission is to be the biggest and best delivery platform in Latin America, giving consumers more options and agility when ordering food.
A marca e o consumidor : Centrus Soluções Tecnológicas Ltda
(Fundação de Ensino Octávio Bastos, 2022-07-06) FARIA, Jonathan Diogo; SILVA, Marcelo Alexandre Correia da.
Market positioning is a marketing concept that refers to the position that a brand occupies in the consumer's mind. From a strategic point of view, positioning your company in the market means differentiating yourself from the competition and achieving leadership, conquering a prominent place among consumers.
A marca e o consumidor : AMBEV
(Fundação de Ensino Octávio Bastos, 2022-07-06) CUNHA, Amanda C. S.; BUZATO, Letícia; SILVA, Marcelo Alexandre Correia da
The first Brazilian multinational emerged on July 1, 1999 in São Paulo with the merger between competitors Companhia Antarctica Paulista and Companhia Cervejaria Brahma, thus creating Ambev which is an acronym for American' Beverage Company (Companhia de Bebidas das Americas). Ambev was built in this way by the two oldest breweries in Brazil: Antarctica, which was founded in 1885, and Brahma, which was founded in 1888.
A marca e o consumidor: Henrika Semijoias
(Fundação de Ensino Octávio Bastos, 2022-07-06) XAVIER, Nicole Adriano; XAVIER, Julia Adriano; SILVA, Marcelo Alexandre Correia da
Let's talk about our brand Henrica semi-jewels, its brand management and positioning, where today we have the brand management that is called Branding, she is responsible for taking care of the brand image before the public and also organizing the business profits. Market positioning is a way for the entrepreneur to verify his strategic points.
A marca e o consumidor : COCA-COLA BRASIL
(Fundação de Ensino Octávio Bastos, 2022-07-06) VICENTE, Camila Beatriz; CORREIA, Gabrieli R.; PIRES, Jéssica Fonseca; SANTOS, Joice C. dos; OLIVEIRA, Vinicius H. De; SILVA, Marcelo Alexandre Correia da
The Coca-Cola logo is iconic for being universally recognized. However, you may be surprised to learn that world-famous wave writing and drawing did not always look the way they do today. The chronology below shows the most important changes that have taken place since the first Coca-Cola was served some 130 years ago.
A marca e o consumidor: Natura
(Fundação de Ensino Octávio Bastos, 2022-07-06) REIS, Diana Cássia dos; SILVA, Elen Cristina de C. SILVA, Marcelo Alexandre Correia da.; BASSO, José Alexandre.
In view of the theme proposed to us in this Integrated Project (IP), our team felt that it would be pertinent to talk about the Natura company. A company that wants consumers to have products not only as cosmetics, but as a factor that leads them to awaken their senses and through them enjoy well-being. This brand is intended to be synonymous with opportunity, development, Brazilianness, quality and innovation. We will outline a little about the relationship between the “Natura” brand and its consumers, how Natura values all people and emphasizes the beauty of the company and the products it offers to its customers. He always works valuing the relationship with the consumer and showing his beliefs, causes and vision for the consumer, committing himself to a better world both from company to consumer and from consumer to company.
A marca e o consumidor : O Boticário Franchising Ltda
(Fundação de Ensino Octávio Bastos, 2022-07-06) LEAL, Nicole Gabriela Baitelo; SANTOS, Selthon Carlos Roberto Vieira dos; SILVA, Marcelo Alexandre Correia da
The project was developed with the objective of expanding our knowledge about Consumer Behavior and Brand Management and Positioning, through the analysis and perception of its consumers of the company O Boticário Franchising LTDA.
A marca e o consumidor : Starbucks
(Fundação de Ensino Octávio Bastos, 2022-07-06) COSTA, Heitor Dovigo; REIS, Izabela Ferreira dos; VICENTE, Mayara da Silva; SILVA, Pedro Henrique Bordão da; SILVA, Marcelo Alexandre Correia da
In the course of this work, we will carry out research, analysis and studies on the company Starbucks, chosen for the project as a reference objective for the study of the brand and the consumer, analyzing the positioning of the brand, and the perception by consumers.
A marca e o consumidor: Mococa S/A Produtos Alimentícios
(Fundação de Ensino Octávio Bastos, 2022-07-06) CAMPOS, Joice de Souza Lima; CANDIDO, Naiara Piovesan Candido; MONTANINI, Roberta Ellen SILVA, Marcelo Alexandre Correia da.
The company Mococa Alimentos has been operating in the Brazilian market for over 90 years and is focused on the well-being of its consumers. Producing foods that are part of the daily lives of its customers, its mission is to participate in people's lives. However, the brand has developed by creating essential, practical products with affordable prices and above all, always looking out for quality in each production.
A marca e o consumidor : Boticário
(Fundação de Ensino Octávio Bastos, 2022-07-06) TAVARES, Leonardo José; MENEGON, Michel Sardeli; MENATO, Carlos Alexandre; SILVA, Marcelo Alexandre Correia da
Brands in today's world have much greater power and importance than simply differentiating themselves from the competition. Along with this primary function, they are the ones that add value to products and services and work as a differential in the minds of consumers in the face of the variety and similarity of offers. Globalization has further reinforced the need to have a strong brand to succeed in the market. Especially after the advent of the internet, the exchange of information and knowledge has become extremely simple, fast and easily accessible. In this way, companies can track, monitor, and discover the characteristics and preferences of their target audiences anywhere, so they can compete for an increasing number of markets in different locations.
A marca e o consumidor : Natura Cosméticos S.A
(Fundação de Ensino Octávio Bastos, 2022-07-06) OLIVEIRA, Adriano da Silva; SANTO, Cleiton Espírito; SILVA, Julierme Lohan Gonçalves; SILVA, Marcelo Alexandre Correia da
People are influenced by a lot of information on a daily basis, from tradition and advertising to the opinions of the people around them that impact their decisions regarding brands. “There is no basic formula”, everything reflects on what can attract them to consume such a product. For him, each product has a specific attraction and it is impossible to predict how people are affected with accuracy and certainty.
A marca e o consumidor : Fisia Comércio de Produtos Esportivos LTDA (Nike do Brasil Comércio e Participações LTDA )
(Fundação de Ensino Octávio Bastos, 2022-07-07) PALERMO, Eduardo dos Santos; BATTISTINI, Giovanni; SILVA, Marcelo Alexandre Correia da
In this integrated project, we will address brand management and positioning, which according to DESKFY (2021), is when a company's identity is established and solidified with its various stakeholders, as well as determining measures for complete success. We will also talk about consumer behavior and see why, how and where people decide or not to buy certain products and combining the components of sociology, anthropology and psychology to analyze this behavior.
A marca e o consumidor : The COCA-COLA Company
(Fundação de Ensino Octávio Bastos, 2022-07-07) SANTOS, Aline Ribeiro Gil Ferraz dos; LUCCA, Fabricio Scalon de; DALCIN, Thais Ferreira; SILVA, Marcelo Alexandre Correia da
In this Project, we will analyze the positioning of The Coca-Cola Company, as well as its spheres in relation to consumption and perceptions by its customers.
A marca e o consumidor: Grendene S.A.
(Fundação de Ensino Octávio Bastos, 2022-07-07) GRULI, Bruna dos Santos; CAGNANI, Felipe Moura; SANTOS, Iago Oliveira dos; OLIVEIRA, Vitoria Caroline Nogueira de; SILVA, Marcelo Alexandre Correia da
We will present about the Grendene company, approaching in detail the main statistics of the Brand and the Consumer. Our history is made by people. We are proud of what we do and who does it with us. Our future does not depend only on our actions, but on the people who will be with us. Trust, ethics and dedication are values that we have cultivated along the way and that have made us much more than shoes.
A marca e o consumidor : Outcenter - Internet Fibra Ótica
(Fundação de Ensino Octávio Bastos, 2022-07-07) GRASSI, José Augusto; PAIOLETI, Felipe Marcondes; SILVA, Marcelo Alexandre Correia da
This Integrating Project provides an understanding of a company's Brand Management and its impact on the market and customers. It is observed that in view of the above that customers are influenced by their life experiences and also by what companies can provide. The company Outcenter Network Service is used for the case study and to compose the realism of the theories seen.