(UNIFEOB, 2021-09-01) SONCINI, Giovanna Dias,; FERREIRA JUNIOR, Marcelo E. ,; SILVA, Marcelo Alexandre Correia da,
With the intention of deepening the studies related to the themes of
Brand Management and Positioning / Consumer Behavior, this project
aims to analyze the brand positioning of a real company (MON CHÉRI
CREPERIA ANDRADAS) and the perception of its consumers.
