Marketing 3º Trimestre 2021-3

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Author: search.filters.author.SILVA, Marcelo Alexandre Correia da

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    A MARCA E O CONSUMIDOR: O BOTICÁRIO
    (UNIFEOB, 2021-09-01) MORELLI, Helivelton Ferreira; HYGINO, Jéssica Borges; SILVA, Maylson Aurélio Leal; CRISTO, Otávio; SILVA, Marcelo Alexandre Correia da
    Brand positioning is the key success factor and also the permanence of a prominent business, in whatever area you work, will make your company gain relevance with your target audience and increase your sales even more constantly. Positioning your company in the market means differentiating yourself from the competition, conquering a prominent place among consumers consequently and reach the leadership of the segment, the action of designing the product and the image of the company to occupy a differentiated position in the choice of its public target. Stand out from the competition and be chosen by consumers, if position correctly, you can convey the essence of the brand and its value proposition, creating true fans of the company. The treatment with the consumer and the how much they care about the well-being of their customers and employees
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    A MARCA E O CONSUMIDOR: COCA- COLA
    (UNIFEOB, 2021-09-01) CARDOSO, Gabrielle Martins; MOREIRA, Leticia Maria D; CARVALHO, Luan Oliveira de; SACARDI, Nathan Moraes; CHOTI, Virginia Maria; SILVA, Marcelo Alexandre Correia da
    The objective of our integrated project is to strengthen the capacity of learning EAD and apply the acquired knowledge in a clear and objective way, selecting and researching the topics covered in class; In meetings to align the performance of the work, debates, research and file sharing that could best add possible way to develop our IP.