Marketing 3º Trimestre 2021-3
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Item A MARCA E O CONSUMIDOR: STARBUCKS SÃO(UNIFEOB, 2021-09-01) MARIANO, Rogério de Oliveira; PINHEIRO, Alexsander de Oliveira; DIAS, Jonas Manoel dos Reis; SILVA, Marcelo Alexandre Correia da,In this project we will be approaching all the methodology applied throughout the quarter, as well as identifying the importance of Communication and Vision Systemic in customer loyalty, brand structuring and globalization of a brand in this very competitive market. For such surveys, we will be studying the processes and approaches made by the multinational company STARBUCKS, a reference in its segment, and identified as one of the pioneers in this market niche.Item A MARCA E O CONSUMIDOR: KNN Idiomas Aguaí(UNIFEOB, 2021-09-01) TOLEDO, Daniel Henrique; C. FILHO, Gilberto Peixoto de; RIBEIRO, Ana Beatriz Silva; OLIVEIRA, Maykon Mendes de; SILVA, Marcelo Alexandre Correia da,We live in an increasingly technological and increasingly social world, where People look for brands and products that satisfy their needs. each brand if positions according to the target audience, geographic region, social class, among many other features. The main objective of a brand positioning is to make remember in people's minds.Item A MARCA E O CONSUMIDOR:(UNIFEOB, 2021-09-01) FONSECA, Júlio César da; CAZAROTO, Maria Eduarda Silva; SILVA, Marcelo Alexandre Correia da,The objective of this project is to show, in an integrated and clearer way, possible, the brand positioning of the company Puratos Brasil. In addition to showing the perception on the part of consumers, it is necessary to present the projects of marketing of the company and the way in which it is positioned in the market in front of customers, suppliers and collaborators. Therefore, an internal and external analysis of the company must be carried out to expand the scope of the project and thus broaden the way in which we show how the company is included in this context.Item A MARCA E O CONSUMIDOR:(UNIFEOB, 2021-09-01) FERREIRA, Leandro,; SILVA, Marcelo Alexandre Correia da,Marketing is one of the best tools for business organizations seek ways to improve and reach the desired markets. But how over the years and especially in the last decade, after the global financial crisis of 2008 and also that of 2020 with the Coronavirus pandemic, many companies needed change their strategies to stay in the market, in this way, they needed to analyze which products would really bring results to the business organization.Item A MARCA E O CONSUMIDOR: YAKULT(UNIFEOB, 2021-09-01) ALVES, Laynara ,; BEZERRA, Maria,; SILVA, Marcelo Alexandre Correia da,The present work aims to present the positioning of the company YAKULT S/A. INDUSTRIA E COMERCIO in relation to the market, seeking alternatives to retain the customer, analyzing the behavior and aspects that involve the environment of consumer expectations in relation to products and services offered by the company, based on internet research, with the public and the knowledge acquired during the lessons of this module. Suggestions for improvements will be presented, based on market statistics and field research; in order to become a reference in the food industry, uniting science and health.Item A MARCA E O CONSUMIDOR: SNBC Equipamentos Industriais(UNIFEOB, 2021-09-01) SOUZA NETO, Homero C,; SILVA, Marcelo Alexandre Correia da,The purpose of this Integrated Project is to analyze the positioning of the SNBC Equipamentos Industriais brand in its specific market and the perception of its customers. This activity will provide the company's top management with content for strategic decision-making in relation to its partners, products, customers and relationships, aiming at an improvement in its image and results. Based on the analysis, it will be possible to promote actions aimed at solving specific needs and desires of customers, consolidating institutional relationships.Item A MARCA E O CONSUMIDOR: Carmela Makeup e Semi Jóias(UNIFEOB, 2021-09-01) OLIVEIRA, Caio Vinicius Bernardo de,; FELICIO, Isadora Bernardo,; SILVA, Marcelo Alexandre Correia da,In the presentation of this project the objective is to analyze the positioning of the brand of the company Carmela and the perception of its consumers. The brand management process – or branding – involves a series of activities that start from the conception of the brand itself and permeate everyday marketing actions. The objective is to position your brand in the consumer's mind, indicating clearly its differentials and attracting the ideal public, the one that will be most satisfied with your products or services.Item A MARCA E O CONSUMIDOR:(UNIFEOB, 2021-09-01) SANTOS, Hauan Mubarack ,; SEBASTIÃO, Heloisa Barbosa,; SANTOS, Maria Helena B. R. Santos; SILVA, Marcelo Alexandre Correia da,In this IP we will talk about Nike, a company that gained its space in the sporting goods market. With a remarkable story, we will show your consolidation as a brand reference, using its marketing strategies to position your products which are references around the world. Nike started off on the right foot in 1962. Originally known as Blue Ribbon Sports, the company's focus was on providing high-quality running shoes. quality, designed for athletes by athletes. Its founder, Philip Knight, believed that high-tech shoes for runners could be made at affordable prices. competitive if they were imported.Item A MARCA E O CONSUMIDOR :COCA-COLA(UNIFEOB, 2021-09-01) GLEICY KELLY POSSIDONIO MARQUES, Gleyce Kelly Possidonio,; SILVA, Marcelo Alexandre Correia da,This project aims to portray the relationship between brands and their consumers, aiming to address the expectations generated, the importance of research to know your audience and the main factors that influence the creation of a link between both It is undeniable that the relationship between brand and consumer is an essential factor for the success and survival of companies, through their products and services, so it is extremely important to know and understand customers.Item A MARCA E O CONSUMIDOR: Magazine Luiza S.A.(UNIFEOB, 2021-09-01) JUNQUEIRA, Davis Vitor,; GINEZ, Kenneth G. Ramires,; GUIMARÃES, Rodrigo Vinícius,; ALVES, Wesley,; SILVA, Marcelo Alexandre Correia da,This Integrated Project aims to analyze the positioning of the brand of a company in the market and the perception by its consumers. Through a detailed study of a real company, the methods chosen for brand management and customer loyalty, pointing out relevant alternatives for retail. And based on the information from surveys, define the behavior and consumer expectations of the company.