(UNIFEOB, 2021-09-01) JUNQUEIRA, Davis Vitor,; GINEZ, Kenneth G. Ramires,; GUIMARÃES, Rodrigo Vinícius,; ALVES, Wesley,; SILVA, Marcelo Alexandre Correia da,
This Integrated Project aims to analyze the positioning of the brand of
a company in the market and the perception by its consumers.
Through a detailed study of a real company, the methods
chosen for brand management and customer loyalty, pointing out relevant alternatives
for retail. And based on the information from surveys, define the behavior and
consumer expectations of the company.
