(UNIFEOB, 2021-09-01) FERREIRA, Leandro,; SILVA, Marcelo Alexandre Correia da,
Marketing is one of the best tools for business organizations
seek ways to improve and reach the desired markets. But how
over the years and especially in the last decade, after the global financial crisis of
2008 and also that of 2020 with the Coronavirus pandemic, many companies needed
change their strategies to stay in the market, in this way, they needed to
analyze which products would really bring results to the business organization.
