Marketing Trimestral 4ª Entrada 2019
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Projetos Integrados Online realizados pelos estudantes em cada módulo.
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Projetos Integrados Online realizados pelos estudantes em cada módulo.
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Item Os 4 ''P'' s de Marketing(Fundação de Ensino Octávio Bastos, 2019-11-30) Lima, João Victor Fernandes de; Silva, Marcelo Alexandre Correia daThe Integrated project (PI) of the last quarter of 2019 of the marketing course was proposed an analysis of a real company in relation to the 4P of marketing, thus analyzing product, price, place and promotion, fundamental concepts for marketing and for the success of any company.Item Os 4 ''P'' s de Marketing(Fundação de Ensino Octávio Bastos, 2019-11-30) Bolzan, Aimê Ferreira; Dionisio, Diogo de S.; Andrade, Juliana C. de; Silva, Marcelo Alexandre Correia daThe objective of this project is to contextualize the scenario analysis and marketing planning and the management of the Marketing composite of the company NIKE. Properly assessing the scenario is essential to build good planning, observing the company's internal and external scenario.Item Os 4 ''P'' s de Marketing(Fundação de Ensino Octávio Bastos, 2019-11-30) Cabral, Ana Paula; Ferreira, Blecker de Menjão; Eduardo, Patrick de Mário; Silva, Marcelo Alexandre C. daThe 4Ps of marketing are a famous concept that summarizes the four basic pillars of any marketing strategy: product, price, place and promotion. Both started with the letter P. This model was proposed by Jerome McCarthy and disseminated by Philip Kotler.Item Os 4 ''P'' s de Marketing(Fundação de Ensino Octávio Bastos, 2019-11-30) Silva, Talita Oliva da; Felippe Junior, Paulo Sérgio; Silva, Marcelo Alexandre C. daThis academic work aims to show the importance of using marketing in organizations, addressing their strategies and tools to be used.