Marketing Trimestral 4ª Entrada 2019

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Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Cabral, Ana Paula; Ferreira, Blecker de Menjão; Eduardo, Patrick de Mário; Silva, Marcelo Alexandre C. da
The 4Ps of marketing are a famous concept that summarizes the four basic pillars of any marketing strategy: product, price, place and promotion. Both started with the letter P. This model was proposed by Jerome McCarthy and disseminated by Philip Kotler.